5 Content Marketing Action Items During a Pandemic via @mansidhorda

5 Content Marketing Action Items During a Pandemic via @mansidhorda

As the world battles the Coronavirus pandemic, your business and its content marketing action plan must also be suffering from its detrimental impact. There are certain industries (e.g., restaurants, hospitality, real estate, transportation, travel) that have been hit the hardest by the pandemic. From the perspective of content marketing, there aren’t really that many people showing interest in these areas. This means the content that is being put out isn’t attracting qualified leads. Coronavirus has created tremendous disruption in the digital marketing ecosystem and it is not going away any time soon. So, do you cut marketing budgets, keep going the way you are, or actually increase the marketing spend? […]

How to Create Your Instagram Content Plan via @mansidhorda

How to Create Your Instagram Content Plan via @mansidhorda

With its mobile-friendly and visually-rich format, Instagram has quickly become one of the most popular social media platforms. Since 2012, the number of online adults who use Instagram has grown by nearly 400%, according to a Pew Research report. Around 71% of 18-24-year-olds used this platform in 2018. Instagram’s user base is growing relatively faster compared to other social networks in the U.S. as it is particularly popular among those aged 18 to 24. The ever-growing popularity of Instagram hasn’t escaped the attention of digital marketers. However, with almost every brand using Instagram, the competition is fierce. According to Mention’s 2018 Instagram Report, 98% of fashion brands and 100% of […]