Google SEO 101: Mobile-First Indexing Problems via @MattGSouthern

Google SEO 101: Mobile-First Indexing Problems via @MattGSouthern

In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing. Google Lightning Talks are short presentations that would have otherwise been given at Google Webmaster Conferences. Given that in-person events are cancelled for the foreseeable future, Google is adapting its conference content for the web. In this presentation on mobile-first indexing, Splitt walks site owners through common issues and carefully explains how they can either be fixed or avoided. Common Problems With Mobile-First Indexing The most common problems related to mobile-first indexing can be grouped into two categories. 1. Mobile crawling issues Things can go wrong when […]

Google Ads Advertisers Can Now Capture Leads From YouTube via @MattGSouthern

Google Ads Advertisers Can Now Capture Leads From YouTube via @MattGSouthern

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well. The forms appear after users express interest in the ads by clicking on them. Then the ad will expand into a conversion form, which users can fill out and submit it without ever leaving the screen they’re on. If a user is logged into their Google account then lead forms can be automatically […]

Google Ads Rolling Out Multiple Updates to App Campaigns via @MattGSouthern

Google Ads Rolling Out Multiple Updates to App Campaigns via @MattGSouthern

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding in App Campaigns Advertisers can now use maximize conversions bidding through app campaigns. This allows app campaigns to be optimized for generating as many installs in as little time as possible. Google strongly emphasizes the speed in which maximize conversions bidding is designed to work: “Whether you’re releasing a new game, launching a seasonal campaign […]

Instagram Reels Launches Worldwide to Compete With TikTok via @MattGSouthern

Instagram Reels Launches Worldwide to Compete With TikTok via @MattGSouthern

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. Reels shares many of the same features as TikTok, which is why it’s poised to offer strong competition to what is currently the fastest growing social media app. With Instagram Reels users can: Create and share 15-second videos. Add their own audio to videos, or choose a song from a catalog of licensed music. Grab original audio from other videos and add it to their own. Popular clips will be housed in a “Featured Reels” section. Reels can be shared on Instagram in users’ main feeds. There’s also a new section in […]

Google’s Search Quality Raters Do Not Directly Influence Rankings via @MattGSouthern

Google’s Search Quality Raters Do Not Directly Influence Rankings via @MattGSouthern

Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users. Danny Sullivan, Google’s Public Liaison for Search, goes over the role of search quality raters and how their evaluations are incorporated into algorithm updates. Thousands of changes to Google’s search algorithms are made every year, and they all go through a process to determine whether they will be useful for searchers around the world. Here’s are some ways that feedback from quality raters and regular people are used in algorithm updates. Research Google’s research team talks to people around the world to understand how Search can be more useful: “We […]

41% of Google’s First Page Contains Links to Google Products via @MattGSouthern

41% of Google’s First Page Contains Links to Google Products via @MattGSouthern

Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products. Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases. When looking at just the top 15% of a search results page, Google products were found to occupy 63% of the results. The top 15% of SERPs is said to be the equivalent of the first screen on an iPhone X before scrolling down. That’s perhaps the most damning statistic in the whole report: “For one in five searches in our sample, links to […]

Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern

Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern

Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. Still in the planning stages, Twitter is now surveying users on what types of features they’d like to get out of a paid account. Reporter Andrew Roth shared screenshots of surveys he was sent, which asks users to indicate whether a feature is important to them or not. After CEO Jack Dorsey confirmed Twitter is exploring a subscription model, the company is conducting user surveys on what type of features they’d like to see in such a service. Undo send, special badges for profiles and advanced analytics are among the […]

New Google Easter Egg Will Get You Dancing via @MattGSouthern

New Google Easter Egg Will Get You Dancing via @MattGSouthern

Advertisement Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you’re ready to dance, please do not search for [cha cha slide] and click on the microphone. With your volume turned on. For the 20th anniversary of the song. Unless you’re ready, that is. https://t.co/VHSUcmHa8N pic.twitter.com/i1752NOBmb — Google SearchLiaison (@searchliaison) July 31, 2020 Users can click on the microphone, and keep clicking on it, to make the SERPs dance to the Cha-Cha Slide. A series of mouse clicks (or screen […]