Google Suggests Links in Primary Content Hold More Value via @MattGSouthern

Google Suggests Links in Primary Content Hold More Value via @MattGSouthern

Google’s John Mueller recently spoke on the topic of placing links and where on the page they hold the most value. This was discussed during a Google Webmaster Central hangout on May 1 where the following question was submitted: “Is there any difference in link value between static and main content? I mean links from navigation and product pages. Do they have the same value.” Here is Mueller’s response. Don’t Focus on Algorithms Over Users Mueller prefaces his response with a familiar warning not to focus on SEO over doing what makes the most sense for users. Google’s algorithm is designed in a way that it responds to things how […]

Google on Whether Link Value Changes With Age via @MattGSouthern

Google on Whether Link Value Changes With Age via @MattGSouthern

Google’s John Mueller recently addressed whether the value of inbound links goes up or down with age. This topic was brought up in a Google Webmaster Central hangout held on May 1 where a site owner simply asked: Does link value deprecate with age? In theory, that would mean the longer a link has existed on the web the less valuable it would be over time. That’s not the case – at least not always. However, it’s also not accurate to say that a new link is inherently less valuable than an old one. It all comes down to how relevant the content is where the link appears. Link Value […]

Google My Business Impressions Down 59% via @MattGSouthern

Google My Business Impressions Down 59% via @MattGSouthern

An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop. A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals. However, there are signs that performance will turn around sooner than many might expect. Here’s more about the recent downturn of Google My Business, and when the eventual upswing is expected to occur. All GMB Listings Got “Rocked” Google My Business listings across all industries were negatively impacted by COVID-19. As the study puts it, “every industry got rocked.” Although it appears the worst may be over, as data flattened out at […]

Best Times to Post on Social Media Right Now via @MattGSouthern

Best Times to Post on Social Media Right Now via @MattGSouthern

As the coronavirus outbreak continues to disrupt everyday life, the times people are active on social media are drastically shifting. With that being the case, all previous recommendations regarding the best times to post on social media are out the window. Sprout Social has reviewed recent data to revise its recommendations for 2020, taking into account how peoples’ usage of social media has changed. “Overall, we found that the best times to post have shifted somewhat as more aspects of work and life move online-first. In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 […]

Google: We Rarely Show Sitelinks Search Box, Even When Markup is Used via @MattGSouthern

Google: We Rarely Show Sitelinks Search Box, Even When Markup is Used via @MattGSouthern

Google’s John Mueller recently stated that a sitelinks search box is rarely shown for sites in search results. Further, the appearance of a sitelinks search box is not at all influenced by implementation of structured data markup. Mueller discussed this topic during a Google Webmaster Central hangout held on April 28. A question was submitted by an SEO who mentioned their boss is upset with them. After implementing all the correct structured data markup, Google is still not showing a sitelinks search box when the business is searched for. Here’s what Mueller had to say in response to this issue. Problem: Sitelinks Search Box Not Shown in Search Results A […]

Google SEO 101: Do’s and Don’ts of Links & JavaScript via @MattGSouthern

Google SEO 101: Do’s and Don’ts of Links & JavaScript via @MattGSouthern

Google explains how to ensure links work properly with JavaScript in the first episode of the new Lightning Talks series. Google Lightning Talks are short versions of presentations that might have been shared at Google Webmaster Conferences around the world. Given that in-person events are cancelled for the foreseeable future, Google is adapting its conference content for the web. Videos in the Google Lightning Talks series are scheduled to be published throughout the year. Google’s Martin Splitt on Links & JavaScript Splitt dedicates the first installment of Lightning Talks to discussing “everyone’s favorite” topic: links. More specifically – links in JavaScript web apps. Splitt goes over the important role links […]

Google Meet is Now Free For All Users via @MattGSouthern

Google Meet is Now Free For All Users via @MattGSouthern

Google Meet, the company’s premium video conferencing product, is now free for anyone who wants to use it. Previously known as ‘Google Hangouts Meet,’ the tool has only been available to G Suite customers until now. Last month, the premium version of Meet was made free to existing G Suite users. People could join a Meet call without paying for the product, but the call still had to be started by someone with a paid G Suite account. That’s changing so everyone can start calls on Meet without having to pay for anything. Google Meet can be used by groups, teams, businesses, organizations, schools, and higher-ed learning institutions. For the […]

SEO Humor: Google’s John Mueller Shares Bad SEO Advice via @MattGSouthern

SEO Humor: Google’s John Mueller Shares Bad SEO Advice via @MattGSouthern

Google’s John Mueller shared some intentionally bad SEO advice in a lighthearted response to a satirical Reddit thread. In a thread inviting bad SEO advice – because “the moderators are all busy,” – Mueller took the opportunity to show his humorous side. Clearly he hasn’t lost his sense of humour with all that’s going on in the world. Here’s hoping you find it an entertaining break from an otherwise tumultuous news cycle. Bad SEO Advice Marquee Tag The original poster of the thread recommended putting everything in a marquee tag, which Mueller conceded is an awesome feature. Horizontally scrolling text on a web page doesn’t fit everyone’s idea of awesome, […]

YouTube to Display Fact Checks in Search Results in the US via @MattGSouthern

YouTube to Display Fact Checks in Search Results in the US via @MattGSouthern

YouTube is expanding its fact check information panels to search results pages in the United States. YouTube’s fact check panels first rolled out last year in Brazil and India. Now, as more people turn to YouTube for accurate news and information, fact check panels are launching in the United States. “Over the past several years, we’ve seen more and more people coming to YouTube for news and information…. More recently, the outbreak of COVID-19 and its spread around the world has reaffirmed how important it is for viewers to get accurate information during fast-moving events.” As shown in the example below, the new panels are displayed when a fact checked […]

Twitter Tips: Most Effective Ways to Create Polls via @MattGSouthern

Twitter Tips: Most Effective Ways to Create Polls via @MattGSouthern

Twitter is back with more examples of good copy versus bad copy when writing tweets, this time with examples related to publishing polls. Twitter’s Global Creative Lead Joe Wadlington hosts what has now become a monthly video series full of Twitter tips. Here’s his advice on Twitter polls in the latest installment of Good Copy, Bad Copy. Twitter Polls – Engaging & Useful Polls on Twitter can be a valuable source of market research data, but only if they’re utilized strategically. When it comes to writing copy for polls, marketers have to find a balance between being engaging while also gathering usable information. Good copywriting comes into play when writing […]