Google Launches Free Tool to Help Businesses Create YouTube Videos via @MattGSouthern

Google Launches Free Tool to Help Businesses Create YouTube Videos via @MattGSouthern

Google is helping businesses create short, promotional videos for YouTube with the launch of a free beta tool. YouTube Video Builder is available to any business that may not be capable of creating videos from scratch. “Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability.” Video Builder allows businesses to create 6 second or 15 second videos using a variety of layouts. The tool is designed to animate static assets, so no actual video footage is necessary. Businesses provide their own images, text, and logos which is […]

Google Launches Free Tool to Help Businesses Create Short Promo Videos via @MattGSouthern

Google Launches Free Tool to Help Businesses Create Short Promo Videos via @MattGSouthern

Google is helping businesses create short, promotional videos for YouTube with the launch of a free beta tool. YouTube Video Builder is available to any business that may not be capable of creating videos from scratch. “Because businesses of all sizes are strapped for time and resources and in-person video shoots are no longer practical in many countries, we are accelerating the next stage of Video Builder availability.” Video Builder allows businesses to create 6 second or 15 second videos using a variety of layouts. The tool is designed to animate static assets, so no actual video footage is necessary. Businesses provide their own images, text, and logos which is […]

YouTube Viewership is Up, But YouTubers Are Earning Less Money via @MattGSouthern

YouTube Viewership is Up, But YouTubers Are Earning Less Money via @MattGSouthern

YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators. The New York Times reported last week that YouTube traffic is up 15%. However, YouTube channels are reportedly earning less money amidst a surge in viewership. The same reason why viewership is up is also the reason why YouTubers are bringing in less money despite increased views. Pandemic Raises Viewership, Lowers Advertising Rates As Chris Stokel-Walker points out in a report published to Medium’s OneZero, advertising rates on YouTube have dropped by nearly 50% since the beginning of February. “Everyone is pausing their campaigns on YouTube,” the report says. Roberto […]

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic via @MattGSouthern

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic via @MattGSouthern

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist marketers with being more helpful to customers during this time. No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well. Google summarized its finding by listing these as the 5 shifts in consumer search behavior. Assembling critical information Discovering new connections Adjusting to changes in their routines Praising everyday heroes Taking care of themselves and others Here’s more details about each of these findings. Assembling Critical Information Consumers […]

New Google Search Features Help Connect People With Virtual Healthcare Options via @MattGSouthern

New Google Search Features Help Connect People With Virtual Healthcare Options via @MattGSouthern

Google is rolling out two new features in search and maps results that make it easy to connect with virtual healthcare providers. These features are designed to help people find virtual healthcare options on a local, regional, and national level. One feature is specific to Google My Business/Google Maps, and a pilot feature is being added to organic search results. Here’s more about each of the features Google is starting to roll out this week. Display Virtual Care Options in Google My Business Profile Business profiles in Google My Business will now highlight any available virtual care options. These offerings will be especially visible when the business profile is surfaced […]

Google Answers: Is It OK to Link to My Own Guest Post? via @MattGSouthern

Google Answers: Is It OK to Link to My Own Guest Post? via @MattGSouthern

A Google webmaster trends analyst was asked whether or not it’s acceptable for authors to link to their guest posts. Google’s John Mueller responded to this question during a Webmaster Central hangout held on April 9. The question was submitted by a site owner who contributes a modest amount of unique content to other sites within the same niche. They were concerned that linking to those posts from their own site would have a negative impact on SEO. Here is the question that was submitted: “At the bottom of the home page of my website I have a section called “in the media” where I link back to these guest […]

Google’s Best Practices for the URL Structures of AMP Pages via @MattGSouthern

Google’s Best Practices for the URL Structures of AMP Pages via @MattGSouthern

Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages. This was explained during a Google Webmaster Central hangout held on April 9. Mueller answered a question about whether Google prefers a certain type of URL structure when it comes to AMP pages. Here is the question that was submitted by a site owner: “I was wondering if there’s any best practice for the URL structure of AMP pages. If you use a sub-domain or a folder in the upper level you can have a better possibility for analyzing in different tools. But I was wondering if there’s any benefit for Google if […]

Google’s John Mueller: Don’t Wait Around for People to Find Your Site via @MattGSouthern

Google’s John Mueller: Don’t Wait Around for People to Find Your Site via @MattGSouthern

Google’s John Mueller recently offered some advice that’s applicable to anyone launching a brand new website. In a Google Webmaster Hangout held on April 9, Mueller answered a question from a site owner concerned about a lack of query data in Search Console. The site owner stated they’ve only received 5 to 10 impressions in search results, and they were hoping to see which queries they’re showing up for. In response, Mueller said Search Console will eventually display query data when the site receives more impressions. He also emphasized that it’s important not to wait around for people to find the site. Webmasters need to be proactive. “My guess is […]

YouTube Officially Lifts Monetization Ban on COVID-19 Content via @MattGSouthern

YouTube Officially Lifts Monetization Ban on COVID-19 Content via @MattGSouthern

YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply. The monetization ban had already been lifted for a limited number of channels, but now the change has been rolled out throughout the platform. In a newly published help document, YouTube states: “Content that references and/or features COVID-19 and adheres to our Advertiser-Friendly and Community Guidelines is now eligible for monetization.” As mentioned, some exceptions apply. Here are examples of COVID-19-related that will not be eligible to serve ads: Distressing Footage: Footage of people visibly suffering due to COVID-19. Medical Misinformation: Content that misinforms users about health matters related to COVID-19 […]

Bing Introduces New Ways for Site Owners to Control Their Search Snippets via @MattGSouthern

Bing Introduces New Ways for Site Owners to Control Their Search Snippets via @MattGSouthern

Bing is rolling out new tools for site owners to control how their site appears in Bing’s search results. “For a long time, the Bing search results page has shown site previews that include text snippets, image or video. These snippets, images or videos preview are to help users gauge if a site is relevant to what they’re looking to find out, or if there’s perhaps a more relevant search result for them to click on.” Site owners have always had some control over their search snippets, Bing notes, such as opting out of providing one at all if it may be better not to. “The webmasters owning these sites […]