Google Launches a Series of Blog Posts Highlighting the Value of SEO via @MattGSouthern

Google Launches a Series of Blog Posts Highlighting the Value of SEO via @MattGSouthern

Google has published the first in what will be a series of blog posts dedicated to SEO case studies. The aim of this series is to share success stories that demonstrate the value of SEO. Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment. “We want people to hear about these success stories, so we’re starting a new blog post series that features case studies. They may, for example, help with convincing a boss’ boss that investing in SEO or implementing structured data can be good for the business.” Google’s inaugural blog post in this series […]

Pinterest Adds a New ‘Shopping’ Tab to Search Results via @MattGSouthern

Pinterest Adds a New ‘Shopping’ Tab to Search Results via @MattGSouthern

Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform. Pinterest is introducing new ways to shop from pins, on pin boards, and in search results. Here’s more about all the new features announced today. New Pinterest Shopping Features Shop From Boards Users can now find a ‘Shop’ tab on their own boards. For example, users can visit their fashion board, click on the Shop tab, and browse through a selection of products featured in the board. “Just as if a shopping list has been created for their boards,” Pinterest says. This feature is compatible with fashion and home decor products. Pinterest […]

Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages via @MattGSouthern

Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages via @MattGSouthern

Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page. If a customer visits the Facebook page of their favorite restaurant, for example, they can quickly see if it’s still offering delivery and/or pickup service. If a business is simply closed for the time being, with no services being offered, that can be indicated as well. This capability is being added in response businesses being forced to close due to the COVID-19 outbreak. In an announcement, the company states: “To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches […]

Google Explains How to Use the Removals Tool in Search Console to Hide Content via @MattGSouthern

Google Explains How to Use the Removals Tool in Search Console to Hide Content via @MattGSouthern

Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console. This information was provided in the company’s latest Search Console Training video dedicated to the removals report in Search Console. In the video Waisberg also talks about removing outdated and inappropriate content, and the steps you should take to remove content permanently. Removals Report in Search Console First, here’s some general information about the removals report. Site owners can only remove content with Search Console on a temporary basis. Additional steps must be taken in order to remove content permanently. It’s also important to know that the removals tool cannot […]

Google Offers Suggestions For Avoiding Meta Description Rewrites via @MattGSouthern

Google Offers Suggestions For Avoiding Meta Description Rewrites via @MattGSouthern

Google’s John Mueller recently offered suggestions to help ensure the meta description you provide is what’s used in search results. These suggestions were given in a Google Webmaster Central hangout after a question was asked Search Engine Journal’s Vahan Petrosyan. He asked for Mueller’s best recommendations for preventing Google from rewriting a web page’s meta description tag. Google doesn’t always use the meta description provided by a web page, and Mueller goes into the reasons why that is. Then Mueller discusses the things site owners can do to lead Google toward using the intended meta description. Why Does Google Rewrite Meta Descriptions? It’s not uncommon for Google to generate a […]

Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search via @MattGSouthern

Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search via @MattGSouthern

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it will be used in search results. At the time, it was also not known what the markup would look like when Google uses it to render search snippets. Now, Google has shown us what it will look like. We also have more information about when the markup is rolling out to search results. Here are […]

Google May Be Forced to Reveal its Search Algorithm to an SEO via @MattGSouthern

Google May Be Forced to Reveal its Search Algorithm to an SEO via @MattGSouthern

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm. Not only would Google have to hand over the details of its algorithm, it would have to hand them over to a working SEO consultant. Google Has Two Choices For obvious reasons, Google does not want to give up its algorithm secrets. However, Google also doesn’t want to withdraw evidence which is vital in helping the company win the lawsuit. Those […]

Google SEO 101: Image Search Best Practices & Changes Over the Years via @MattGSouthern

Google SEO 101: Image Search Best Practices & Changes Over the Years via @MattGSouthern

Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their first time seeing it. Here’s a recap of Spies’ presentation on Google Images. Google Images vs Google Search The presentation begins with comparison between how people use Google Images and how they use regular web search. People come to image search not just to find an image; they use image search to get things done […]

Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls via @MattGSouthern

Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls via @MattGSouthern

Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS. Audio and video calling via Messenger on a desktop browser has grown 100% in the past month, Facebook reveals in an announcement. The company quickly responded to the increased demand with the launch of a dedicated desktop app. Using the Messenger desktop app offers numerous benefits compared to using Messenger on Facebook.com in a web browser. What is perhaps most valuable to people right now is unlimited and free group video calls. Facebook also lists these as key highlights of the Messenger desktop app: Group video calls: Stay in touch with family and […]

Google SEO 101: The Evolution of Search Result Previews via @MattGSouthern

Google SEO 101: The Evolution of Search Result Previews via @MattGSouthern

Google explains the guiding principles behind search result previews that took the results page from 10 blue links to where we are today. This was explained by Phiroze Parakh, software engineer at Google, at Google’s Webmaster Conference last November. Google recently uploaded a batch of videos from the conference, so for most people this is their first time seeing it. Here’s a recap of Parakh‘s presentation on titles, snippets, and result reviews. The Four Pillars of Result Previews The main task a user has after landing on a search result page is to find the content they need. Result previews previews help them do that. Although they weren’t always as […]