Google My Business Launches New Post Type for COVID-19 Related Announcements via @MattGSouthern

Google My Business Launches New Post Type for COVID-19 Related Announcements via @MattGSouthern

Google My Business listings now have access to a new type of post designed for announcements related to COVID-19. Some examples of such announcements are: Temporary closures New operating hours Changes to regular service, such as moving to takeout/delivery only Safety precautions being taken by the business In-stock, low stock, or out of stock announcements for high demand productsAnd so on COVID-19 update posts will appear at the top of a business’s profile in local search. So you can continue to publish other types of posts, and the COVID-19 post will remain pinned to the top. Here’s how to create one of these posts. Creating a COVID-19 Post in Google […]

Twitter Gives Marketers a Content Calendar Full of Tweet Prompts via @MattGSouthern

Twitter Gives Marketers a Content Calendar Full of Tweet Prompts via @MattGSouthern

Not sure what to post on Twitter these days? Twitter’s taking out the guesswork with a month-long content calendar. Twitter has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day. See the full calendar below: Twitter briefly explains what each of these prompts mean. Retweet: Retweet something from customers, partners, and thought leaders in your industry. Tweet a pro tip: Post about a feature or best practice that makes your product or service more efficient. Retweet with comment: Look for @mentions where it makes sense to amplify your reply – like answering a question other people can benefit from. Take your Twitter […]

Facebook Helps Businesses Respond to the Impact of COVID-19 via @MattGSouthern

Facebook Helps Businesses Respond to the Impact of COVID-19 via @MattGSouthern

Facebook published three new guides to help different categories of businesses respond to the impact of coronavirus. There’s a general guide for retail businesses, a guide for retail advertisers, and a guide for eCommerce advertisers. Here’s a brief overview of the information included in each guide. Responding to the Coronavirus: For Retail Advertisers Facebook’s guide for retail advertisers offers the following pieces of advice for responding to the coronavirus. Protect the health of your customers Proactively inform customers about the measures your business is taking to ensure peoples’ health and safety. If your business is situated in an area that receives a lot of traffic, such as a shopping mall, […]

Facebook Introduces New Video Publishing & Discovery Features via @MattGSouthern

Facebook Introduces New Video Publishing & Discovery Features via @MattGSouthern

Facebook is rolling out several updates to video publishing, including the ability to upload multiple videos at the same time. The four key updates that marketers need to know about include: Updates to Bulk Uploader Updates to Playlists New ‘Bulk Actions’ features New “Series” feature: A way to organize content into episodes Here’s more about each of these updates. Updates to Bulk Uploader Facebook is improving the efficiency of its bulk uploader by allowing you to upload up to 50 videos at the same time to one page. As videos are uploading, users you can edit the title, description, add tags, schedule posts, and choose other settings. Facebook is also […]

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility. As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business. Initially there was concern about this indicator negatively impacting search rankings. A concerned business owner reached out to Sullivan suggesting Google should introduce a solution that wouldn’t lead to reduced visibility in search. That’s important as some businesses are still operating online even though their physical location in closed. Here is Sullivan’s response: Temporarily closed doesn’t impact ranking or visibility. — Danny Sullivan (@dannysullivan) March 30, 2020 Previously, Google’s […]

Google Cancels April Fools’ Day Plans This Year Due to Coronavirus via @MattGSouthern

Google Cancels April Fools’ Day Plans This Year Due to Coronavirus via @MattGSouthern

ADVERTISEMENT Google has decided to suspend April Fools’ Day plans this year, according to a leaked internal email. Historically, Google used to mark the occasion with elaborate pranks and Easter eggs. Now, with people relying on Google for information about the coronavirus pandemic, this is not not the time for jokes. Lorraine Twohill, Google’s head of marketing, states in a memo obtained by Business Insider: “Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one. We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects […]

Google Search Console Updates: More Control Over Data & Email Notifications via @MattGSouthern

Google Search Console Updates: More Control Over Data & Email Notifications via @MattGSouthern

Google has updated Search Console with features that give site owners more control over their account preferences. Site owners now have the option to chose whether performance data for their Search Console property appears in search results. Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive. Here’s more about each of these updates. Search Console in Search Results Google may display data about your Search Console property in search results when entering a query that your site ranks for. This data is only shown to you when you’re searching while logged into your Google account. Search Console data in search results […]

Facebook Focusing on Live Streaming As Usage Spikes During COVID-19 Lockdowns via @MattGSouthern

Facebook Focusing on Live Streaming As Usage Spikes During COVID-19 Lockdowns via @MattGSouthern

Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. Fidji Simo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. “This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap.” The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports. This is due, in no small part, to the fact that people around the world are stuck at home in a collective effort to prevent coronavirus from spreading. Facebook is responding to the increased usage by accelerating […]