Pinterest Introduces ‘Today’ Tab With Focus on COVID-19 Related Content via @MattGSouthern

Pinterest Introduces ‘Today’ Tab With Focus on COVID-19 Related Content via @MattGSouthern

Pinterest is accelerating the rollout of a new home page tab called “Today” which features daily inspiration with curated content. According to the announcement, Pinterest is launching the Today tab sooner than expected because people are in need of ideas now. “As people adjust to a new normal, they’re coming to Pinterest to stay inspired. In fact, over the last weekend, we saw an all-time high around the world with more saves and searches on the platform than any other weekend in our history.” There has been particularly significant growth in searches for topics such as: Planning what to cook Lesson plans for kids Craft projects Tips for growing vegetables […]

New Google My Business Guidance for Healthcare Providers via @MattGSouthern

New Google My Business Guidance for Healthcare Providers via @MattGSouthern

Google published a new help document designed to help healthcare providers get started with Google My Business. It cannot be stressed enough how important it is for healthcare providers to have an online presence that can be easily found by people who need it. That’s always the case even at the best of times, but it’s true now more than ever. The new help document is written specifically for healthcare providers like doctors, therapists, and other medical practitioners. They can all use Google My Business to claim and manage their practice’s info. Google emphasizes that healthcare providers can add details about remote services like telemedicine, which is ideal with people […]

Pinterest Launches Verified Merchant Program With Applications Open to All via @MattGSouthern

Pinterest Launches Verified Merchant Program With Applications Open to All via @MattGSouthern

Pinterest is rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks. Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says. With people around the globe in self isolation and/or practicing social distancing, there’s currently a high degree of interest in areas like home, self-care, and kids activities. Over the past two weeks there has been a significant increase in searches for keywords like: Home organization (up 43%) Spa day at home (up 19%) Makeup tutorial for beginners (up 180%) Kid-friendly recipes (up 64%) In response to what […]

LinkedIn Suggests 4 Types of Posts to Share Amid COVID-19 Lockdowns via @MattGSouthern

LinkedIn Suggests 4 Types of Posts to Share Amid COVID-19 Lockdowns via @MattGSouthern

As activity on LinkedIn ramps up during COVID-19 lockdowns, the company has published tips on what businesses should be posting. Unsurprisingly, there has been a dramatic shift in the past month when it comes to the content people are interested in reading about on on LinkedIn. In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19. The number of articles about coronavirus increased by 17-times on LinkedIn from February 1 and March 17. So far, the biggest topics include advice on: Remote working Social distancing Crisis management Business continuity Online learning Collaboration and more […]

Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? via @MattGSouthern

Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? via @MattGSouthern

A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in interest relative to others in the same general line of business. Data is focused strictly on consumer interest, measured in terms of daily activity from US users. Since the coronavirus outbreak was declared a pandemic, consumer behavior has drastically shifted. “Consumers are responding to fears of infection, social distancing recommendations, stay-at-home orders and mandated business […]

YouTube Updates for Creators: Improved Analytics for Live Streams & More via @MattGSouthern

YouTube Updates for Creators: Improved Analytics for Live Streams & More via @MattGSouthern

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. Also in the video is some news about the experimental smart replies feature, and news about channel memberships. Here are more details about the important updates for creators. Live Stream Breakdowns in YouTube Analytics Improvements are rolling out to YouTube Studio with regards to analytics for live streams. In the past creators weren’t able to see how much viewer activity came from the actual live feed and how much came from an […]

Google SEO 101: Updating Your Google My Business Listing via @MattGSouthern

Google SEO 101: Updating Your Google My Business Listing via @MattGSouthern

Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel. Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs. If you’re new to local SEO, or want to refresh your knowledge of Google My Business, here is a quick recap of the video. Who is Google My Business For? The video starts off with a brief introduction to […]

Instagram Launches ‘Stay Home’ Story & Co-Watching Feature Amid COVID-19 Outbreak via @MattGSouthern

Instagram Launches ‘Stay Home’ Story & Co-Watching Feature Amid COVID-19 Outbreak via @MattGSouthern

Instagram is launching new features in an effort to encourage users to stay home during the coronavirus pandemic. The first feature, launched over the weekend, is an aptly-named “Stay Home” shared story to promote social distancing. The second feature, announced today, allows friends to browse Instagram together over video chat. Here’s more information about each of these new initiatives launched by Instagram. ‘Stay Home’ Shared Story Users can add a new “Stay Home” sticker to stories to show others how they’re spending their time while social distancing. Those who use the sticker will have their stories added to a shared story, which lets other users view all stories with the […]