Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: “Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.” Appeal Policy Decisions Directly in Google Ads This new feature allows advertisers to resubmit […]
LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action. “Conversation Ads build on our current Message Ads offering (formerly Sponsored InMail), and feature a “choose your own path” experience that lets you create full-funnel campaigns with multiple customized calls-to-action, like product education, webinar sign-ups, and ebook downloads.” Content served through Conversation Ads can be personalized according to where the prospect is […]
Facebook is making efforts to help small businesses get through the COVID-19 pandemic with several initiatives launched this week. In addition to creating a dedicated hub for businesses affected by the coronavirus outbreak, Facebook is planning to roll out a $100 million grant program. Here’s more information about each of these initiatives. Small Business Grant Program Facebook is investing $100 million to help 30,000 eligible small businesses in the over 30 countries where Facebook operates. Details are limited at this point, and applications are not yet open, but this is how Facebook’s grant program is expected to help: Keeping the business’s workforce going strong Assistance with rent costs Connecting businesses […]
As events go virtual, get postponed, or altogether cancelled due to coronavirus – Google is supporting new types of event schema. The post Google Rolls Out New Types of Event Schema as COVID-19 Causes More Cancellations via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT The upcoming WordPress 5.5 update will expand the content management system’s auto-updating capabilities to themes and plugins. Currently, auto-updating is only available for the WordPress CMS core. Soon, when a stable version of WordPress 5.5 rolls out to everyone, themes and plugins can be set to update automatically as well. Presumably, the auto-update functionality is being extended to themes and plugins in an effort to prevent site hacks. Just a couple of weeks ago we published a story about 8 popular WordPress plugins being exploited by hackers. In each instance, hackers were able to gain control of a site by exploiting a vulnerability in the plugin. Vulnerabilities, such as […]
YouTube advises that, with fewer people available to review content during this time, more videos will be removed than normal. As COVID-19 evolves, YouTube is reducing staffing in certain offices. This is expected to cause disruptions, so the company is relying on automated systems to step in and keep the platform “safe.” “As a result of the new measures we’re taking, we will temporarily start relying more on technology to help with some of the work normally done by reviewers. This means automated systems will start removing some content without human review, so we can continue to act quickly to remove violative content and protect our ecosystem, while we have […]
Bing is making an effort to keep people up-to-date on the spread of COVID-19 with an interactive tracking map. The post Bing Launches an Interactive COVID-19 Tracking Map via @MattGSouthern appeared first on Search Engine Journal.
Google is notifying people that support for Google Ads and Google My Business may be delayed or completely unavailable for the time being. The delay and lack of availability is, of course, a result of the ongoing coronavirus situation as Google is currently operating with a limited team. From the Google Ads help section: “Important update: As a precautionary health measure for our phone and chat support specialists in light of COVID-19, some Google Ads support options may be unavailable or delayed. You can still reach us through the Contact Us form. We apologize for any inconvenience this may cause and appreciate your patience. This message will be updated as […]
With the command “Hey Google, read this page,” Google Assistant can now read entire web pages to users on Android. This feature launched earlier in the month, though some may have missed it. You might also remember it being previewed weeks ago at CES. People may find this useful in situations where they’re reading a long article, or catching up on news, and don’t have time to sit down with their phone and read a bunch of text. Now, Android users can consume web page content in a format similar to a podcast or an ebook. The feature is available on nearly every modern Android phone running Lollipop and above. […]