YouTube Allows Creators to Monetize Content About Coronavirus via @MattGSouthern

YouTube Allows Creators to Monetize Content About Coronavirus via @MattGSouthern

YouTube is backtracking on a decision made weeks ago to demonetize content about the coronavirus. Coronavirus meets YouTube’s definition of a “sensitive topic” and videos about sensitive topics aren’t eligible to serve ads. In turn, that means creators can’t make money from the content in the form of ad revenue. Up to this point, videos that contained even a passing mention of coronavirus would be immediately stripped of ads. As the situation escalates, and the outbreak evolves from a short-term event to an ongoing issue, YouTube is reassessing its policies. In a letter to the community, YouTube CEO Susan Wojcicki states: “In the days ahead, we will enable ads for […]

Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19 via @MattGSouthern

Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19 via @MattGSouthern

Twitter is providing guidance to businesses on how to best tweet about coronavirus as the situation becomes more serious with each passing day. The company prefaces its advice by stating “this is not a marketing opportunity to capitalize on.” To that end, businesses are advised not to opportunistically link themselves to a health scare. Currently, there is a COVID-19 related tweet every 45 milliseconds and #coronavirus is the second most used hashtag of 2020. Before joining in the discussion, Twitter suggests asking whether or not it’s appropriate for your specific brand. “This is not about looking at what others are doing and copying. It’s about understanding the unique role your […]

Google to Surface Information from NHS Directly in UK Search Results via @MattGSouthern

Google to Surface Information from NHS Directly in UK Search Results via @MattGSouthern

Google is rolling out a new type of knowledge panel in the UK which will display information from the National Health Service (NHS) directly in search results. That means searchers in the UK can get answers to their health-related queries faster, which couldn’t come at a better time considering the COVID-19 outbreak. In an announcement, Google states: “Now, we’re making it even easier for people in the U.K. to find trusted information from the National Health Service (NHS). Beginning this week, when you search for health conditions like chickenpox, back pain, or the common cold, you can find Knowledge Panels with information from the NHS website that help you understand […]

Google & Facebook Ban Ads for Face Masks As Coronavirus Spreads via @MattGSouthern

Google & Facebook Ban Ads for Face Masks As Coronavirus Spreads via @MattGSouthern

As concerns around coronavirus continue to mount, internet advertising giants Google and Facebook begin to prohibit ads for medical face masks. In Google’s case, it is more strictly enforcing a policy that was already in place which restricts ads that capitalize off the coronavirus. A Google spokesperson tells CNBC: “Out of an abundance of caution, we have decided to temporarily ban all medical face mask ads. We’re actively monitoring the situation and will continue to take action as needed to protect users.” For now, Google is only restricting ads for face masks. However, note how the company says it will “continue” to take action “as needed.” In theory, Google could […]

Reddit Launches a Twitter-like Ad Unit: Trending Takeovers via @MattGSouthern

Reddit Launches a Twitter-like Ad Unit: Trending Takeovers via @MattGSouthern

Reddit is launching a new ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most commonly visited sections: “Reddit is home to more than 430 million monthly active users engaging deeply within 100,000+ interest-based communities — one-third of whom visit Reddit’s Popular feed every day.” Duration and Placement Like Twitter’s takeover ads, a Trending Takeover has a maximum campaign life of 24 hours. Placements include the second slot of the Trending Today module on Reddit’s […]

Google Ads Expands Portfolio Bid Strategies With More Options via @MattGSouthern

Google Ads Expands Portfolio Bid Strategies With More Options via @MattGSouthern

Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. A Portfolio bid strategy can help advertisers optimize performance across multiple campaigns. It’s an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Up until today, portfolio bid strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. Now, making it even easier to use Smart Bidding with search campaigns, portfolios are available to use with Maximize conversions and Maximize conversion value. Advertisers can also pair these new portfolios with shared budgets, which can assist with increasing conversions or conversion value. […]

Google Provides Guidance to Businesses Affected by Coronavirus via @MattGSouthern

Google Provides Guidance to Businesses Affected by Coronavirus via @MattGSouthern

Google provided advice on what businesses should do with their Google My Business listings if they’re affected by COVID-19. To assist customers, businesses affected by COVID-19 are encouraged to update their Google My Business profile with with the most accurate information. Google has published a new GMB help page with further recommendations, which include: Change business hours: If your business hours have changed, update the times when you’ll be open or closed. Update business description: Explain whether or not your business operations are affected by COVID-19. Additionally, you can share information about any extra precautions your business is taking. Publish a post: Share detailed and timely updates about what’s going […]

Google to Review Photos & Videos Uploaded to Google My Business via @MattGSouthern

Google to Review Photos & Videos Uploaded to Google My Business via @MattGSouthern

Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. We’ve made changes to our photo and video content policy. All photos and videos are now reviewed before publication. If you’re having issues adding photos, check out our photo criteria: https://t.co/XR21n7uM9Z — Google My Business (@GoogleMyBiz) March 5, 2020 Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile after being uploaded. Google did not state whether photos and videos will be automatically reviewed by AI, […]

Google Ads Introduces New Reports, Removes & Combines Old Ones via @MattGSouthern

Google Ads Introduces New Reports, Removes & Combines Old Ones via @MattGSouthern

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others. The available attribution reports now include: Overview: a high-level view of conversion paths. Top paths: the most common paths customers take to complete a conversion. Path metrics: paths broken down by your audience’s devices (desktop, tablet, mobile). Assisted conversions: […]

Google Says 70% of Sites Have Been Moved to Mobile-First Indexing via @MattGSouthern

Google Says 70% of Sites Have Been Moved to Mobile-First Indexing via @MattGSouthern

As Google prepares to move all sites over to mobile-first indexing, the company confirms 70% of sites have already made the shift. The remaining 30% will be moved to mobile-fist indexing by September at the latest, as Google says that’s when all sites will be officially switched over. Between now and September Google will continue to movie sites to mobile-first indexing as they become ready. A sure sign that your site has been moved to mobile-first indexing is an increase in Googlebot’s crawling, particularly from the mobile smartphone user-agent. You can also check in Search Console, where a site’s mobile-first indexing status is shown on the settings page as well […]