Google Ads Introduces New Reports, Removes & Combines Old Ones via @MattGSouthern

Google Ads Introduces New Reports, Removes & Combines Old Ones via @MattGSouthern

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others. The available attribution reports now include: Overview: a high-level view of conversion paths. Top paths: the most common paths customers take to complete a conversion. Path metrics: paths broken down by your audience’s devices (desktop, tablet, mobile). Assisted conversions: […]

Google Says 70% of Sites Have Been Moved to Mobile-First Indexing via @MattGSouthern

Google Says 70% of Sites Have Been Moved to Mobile-First Indexing via @MattGSouthern

As Google prepares to move all sites over to mobile-first indexing, the company confirms 70% of sites have already made the shift. The remaining 30% will be moved to mobile-fist indexing by September at the latest, as Google says that’s when all sites will be officially switched over. Between now and September Google will continue to movie sites to mobile-first indexing as they become ready. A sure sign that your site has been moved to mobile-first indexing is an increase in Googlebot’s crawling, particularly from the mobile smartphone user-agent. You can also check in Search Console, where a site’s mobile-first indexing status is shown on the settings page as well […]

Twitter Announces Stories Feature, #RIPTwitter Trends Worldwide via @MattGSouthern

Twitter Announces Stories Feature, #RIPTwitter Trends Worldwide via @MattGSouthern

ADVERTISEMENT Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories. Kayvon Beykpour, product lead at Twitter, made the announcement and previewed how it will look. As Beykpour explains, this is what makes Fleets different from composing regular tweets: Fleets disappear after 24 hours Fleets cannot be retweeted or liked Fleets cannot be replied to publicly Fleets can only be reacted to via DM You can see the similarities between stories and Twitter’s new don’t-call-it-stories feature. I know what you’re thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format that will feel familiar to people. There […]

Google: Only Worry About Sitemaps if Your Site Meets This Criteria via @MattGSouthern

Google: Only Worry About Sitemaps if Your Site Meets This Criteria via @MattGSouthern

Google’s Daniel Waisberg stated in a new video that sites don’t necessarily need sitemaps unless they fall into one of three categories. This information was provided in the latest episode of Google’s Search Console Training series on YouTube. The video focuses on the basics of how to use the sitemaps report in Search Console. To refresh on the latest features in the sitemaps report, see: Google Updates the Sitemaps Report in Search Console. It’s probable that you’re already familiar with the sitemaps report in Search Console, and may even refer to it on a regular basis for sites you manage. So I’ll stick to covering some of the higher level […]

YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side via @MattGSouthern

YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side via @MattGSouthern

ADVERTISEMENT YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. The ‘deep dive’ section appears after clicking on “see more” next to any of the metrics on the overview screen. Click on “see more” to get to the deep dive section Deep Dive Data Comparisons The deep dive section lets creators compare performance changes over time. Until now, creators have only been able to compare the performance of one metric at a time. Now, creators can compare multiple metrics side-by-side in the same graph. This is […]

YouTube Updates: Mid-Roll Ads Editor and Notification Analytics via @MattGSouthern

YouTube Updates: Mid-Roll Ads Editor and Notification Analytics via @MattGSouthern

ADVERTISEMENT YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. [embedded content] Here’s a recap of what’s new, in case you’ve been missing out on any of the new features. Notification Analytics All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many of their subscribers received a […]

Google Ads Mobile App Updated With New Features and Dark Mode via @MattGSouthern

Google Ads Mobile App Updated With New Features and Dark Mode via @MattGSouthern

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. Optimization Score Recommendations The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical recommendations. New Notifications Users of the Google Ads mobile app now have the option to receive notifications when their optimization score changes. This gives users the opportunity to take immediate action by tapping […]

Most People Still, in 2020, Aren’t Aware Facebook Owns Instagram via @MattGSouthern

Most People Still, in 2020, Aren’t Aware Facebook Owns Instagram via @MattGSouthern

ADVERTISEMENT Results of a national tech survey find that a relatively small percentage of people are aware Facebook owns Instagram. The Verge surveyed Americans to find out which big tech companies are the most trusted and which ones, if any, should be broken up. Within that data is a finding about Americans’ knowledge of who owns what with regards to big tech companies being owned by other big tech companies. According to results of the survey: 47% of respondents know Google owns YouTube 38% of respondents know Facebook owns Instagram 29% of respondents know Facebook owns WhatsApp 12% of respondents know Amazon owns Twitch It’s interesting that, nearly 8 years […]

Facebook is Rolling Out a Faster and Simpler Version of Messenger via @MattGSouthern

Facebook is Rolling Out a Faster and Simpler Version of Messenger via @MattGSouthern

ADVERTISEMENT An update to Facebook Messenger said to be “faster, smaller, and simpler” is rolling out to users over the coming weeks. Facebook detailed the under-the-hood improvements coming to Messenger, which will allow the app to load twice as fast at a quarter of its original size. Messenger’s core code has been reduced by 84% — going from more than 1.7 million lines of code to 360,000. In addition, Messenger’s features have been rebuilt to fit this new, simplified infrastructure. Facebook notes that, as a result of reducing the size of the app, some features in Messenger will be temporarily unavailable when the redesign rolls out. The company wasn’t specific […]

8 Popular WordPress Plugins Are Currently Being Exploited By Hackers via @MattGSouthern

8 Popular WordPress Plugins Are Currently Being Exploited By Hackers via @MattGSouthern

ADVERTISEMENT A new report reveals an increased number of attacks against WordPress sites, all of which exploit security flaws in popular plugins. Many of the attacks against WordPress sites last month involve hackers trying to hijack sites by targeting recently-patched plugin bugs. In other cases, attackers were able to uncover zero-day exploits in different plugins. That refers to vulnerabilities which are unknown to the plugin developer, which means there may be no patch available. Here has a list of all the plugins identified as being part of this recent string of attacks. If you are utilizing at of these plugins on your site, it’s recommended that you update them immediately […]