Google Ads Makes it Easy to Share Audience Lists Across Accounts via @MattGSouthern

Google Ads Makes it Easy to Share Audience Lists Across Accounts via @MattGSouthern

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created in a manager account will be automatically shared with all existing and future sub-accounts. Accounts can receive lists from multiple manager accounts, and you’ll still be able to control which audience lists are active. Sub-accounts cannot […]

Google Search Console Has New Tools to Help With Site Moves via @MattGSouthern

Google Search Console Has New Tools to Help With Site Moves via @MattGSouthern

Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains. The change of address tool within Search Console allows site owners to notify Google when a website has moved from one domain to another. It can also be used when moving a site from one subdomain to another. When Google is notified about a domain change it will begin to prioritize crawling and indexing the new domain over the old domain. Submitting a change of address request will also tell Google to forward signals from the old domain to the new domain. To make this tool even more useful for […]

How to Optimize AMP Stories for Google Search Results via @MattGSouthern

How to Optimize AMP Stories for Google Search Results via @MattGSouthern

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project. AMP stories are similar to stories on social media platforms like Facebook and Instagram. The key difference is they can be indexed and displayed in Google Search results. See: AMP Stories Now Have a Dedicated Section in Google Search Results AMP stories are just like other web pages in the sense that they have a URL on your web server, they are linkable, and they can link out to other web pages. Flavio Palandri Antonelli, a Software Engineer at Google, states: “In particular, just like other pages on your site, make […]

Google Ads Makes it Easier to Review a Campaign’s Change History via @MattGSouthern

Google Ads Makes it Easier to Review a Campaign’s Change History via @MattGSouthern

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance. “For example, let’s say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined […]

Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern

Google’s SEO Best Practices Summed Up in New Video via @MattGSouthern

The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO. As the title of the series suggests, the best practices explained in the video all involve beginner-level tactics. So you may be familiar with much of this already. It’s also worth noting that Google’s advice in this particular video is intended for business owners – especially those who use their website to sell products. Here’s a quick recap of the video’s main points. Google’s SEO Best Practices for Beginners “SEO is about using the right words and serving relevant information to your potential customers on your websites,” Google says in the […]

A Major Hollywood Studio Turns to SEO to Boost Ticket Sales via @MattGSouthern

A Major Hollywood Studio Turns to SEO to Boost Ticket Sales via @MattGSouthern

In a rare move, a Hollywood studio changes a movie title after its release date to make it more search-friendly. This past weekend, Warner Bros. released Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). The title has since been shortened, but the length was not even the main issue. The real problem? Warner Bros’ money-making character – Harley Quinn of DC Comics fame – isn’t mentioned until the end of the extraordinarily long title. As SEOs know, high-value keywords should appear toward the beginning of the title. Warner Bros. must have gotten the message, as the movie title has been changed to Harley Quinn: Birds of Prey. […]

Domains Ending in .Com to Reportedly Get More Expensive via @MattGSouthern

Domains Ending in .Com to Reportedly Get More Expensive via @MattGSouthern

ADVERTISEMENT As per a new agreement between ICANN and Verisign, the price of domains ending in .com may go up in the coming years. Domain registrar Namecheap reports that the Internet Corporation for Assigned Names and Numbers (ICANN) has allowed Verisign to increase the wholesale price of .com domains. The new contract allows Verisign to charge domain registrars 7% more for .com domains per year for the next 4 years (2020-2023). Prices will then be frozen for 2 years, followed by more increases between 2026 and 2029. In theory, within 10 years time, the price of .com domains could cost roughly 70% more than their current selling price. A press […]

Google’s John Mueller: There is No Benchmark for Crawl Budget via @MattGSouthern

Google’s John Mueller: There is No Benchmark for Crawl Budget via @MattGSouthern

There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh if Googlebot crawls it more regularly. Here is the question in full: “While everyone talks about crawl budget, I haven’t found a specific cutoff or a range for this. Like what should be the minimum percentage of pages out of total (or total changes made everyday) should be crawled by GoogleBot everyday to keep the […]

Google Search Console Begins Reporting on Review/Ratings Markup via @MattGSouthern

Google Search Console Begins Reporting on Review/Ratings Markup via @MattGSouthern

Google is introducing a new report in Search Console for sites utilizing review or ratings markup. When a site marks up its ratings or reviews with the appropriate structured data markup, it generates a featured snippet like the one shown below: Review snippets can appear either directly in search results, or as part of a knowledge panel. As Google explains: “A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web, used by millions of web sites for many content types […]