New Instagram Feature Helps Users Clean Up Their Following List via @MattGSouthern

New Instagram Feature Helps Users Clean Up Their Following List via @MattGSouthern

ADVERTISEMENT Instagram is rolling out a new feature that will allow users to group their following list into different categories. The new “Following Categories” feature groups the accounts you follow into lists such as: Accounts you see most often Accounts you least interact with Accounts sorted by earliest to latest followed Instagram uses data from the past 90 days to create these categories. In calculating interactions, Instagram measures user actions such as liking posts and reacting to stories. Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. […]

Google Says Hreflang Attributes Should Not Be Used in Anchor Tags via @MattGSouthern

Google Says Hreflang Attributes Should Not Be Used in Anchor Tags via @MattGSouthern

Google’s John Mueller advises SEOs on the correct, and incorrect, ways to use hreflang attributes on a web page. In a thread on Reddit, a user asks whether hreflang attributes can be used in anchor tags. In testing, the user found that Google didn’t pick up on any hreflang attributes when placed in anchor tags. Mueller responded to the thread saying “we don’t do that” – meaning Google doesn’t look for hreflang attributes in anchor tags. He goes on to advise the ways in which hreflang attributes should be used. “Use link tags in the head if you want hreflang to be picked up. Hreflang is hard enough when you do […]

Google Lets iPhone Users Conduct Searches With Siri via @MattGSouthern

Google Lets iPhone Users Conduct Searches With Siri via @MattGSouthern

Google is making it possible for iPhone users to conduct searches via the onboard Siri voice assistant. An update to the Google app for iOS allows it to communicate with Siri via Apple’s Shortcuts app. Shortcuts comes pre-installed on new iPhones, and it’s also available as a free download from the App Store. One of the things users can do with Shortcuts is create custom voice commands. The voice commands can be used to trigger compatible apps to perform specific actions. For instance, Siri can now trigger the Google app to conduct a search with the command “Hey Siri, Search Google for [keyword].” Here’s how to set it up. Setting […]

Google is Expanding Shopping Ads to Gmail via @MattGSouthern

Google is Expanding Shopping Ads to Gmail via @MattGSouthern

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmail, as long as the campaigns are opted into “YouTube, Gmail, and Discover.” Advertisers can ensure their Shopping campaigns are eligible to serve on Gmail by following […]

Google Maps Updated With New Icon & New Features via @MattGSouthern

Google Maps Updated With New Icon & New Features via @MattGSouthern

As Google Maps turns 15 years old, the product is getting a slight overhaul with a new icon, new navigation tabs, and new features. First, here’s the new icon. It’s a simple, Google-branded pin which replaces the old map intersection icon. Google explains the design change in a blog post: “It’s based on a key part of Google Maps since the very beginning—the pin— and represents the shift we’ve made from getting you to your destination to also helping you discover new places and experiences.” New Features Starting today, the Google Maps app for iOS and Android will have new navigation tabs at the bottom of the screen. These include: […]

Google Chrome Expands Ad Blocking Efforts to Ads Within Videos via @MattGSouthern

Google Chrome Expands Ad Blocking Efforts to Ads Within Videos via @MattGSouthern

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos. Based on research from 45,000 consumers worldwide, the following three ad experiences were determined to be disruptive on video content that is less than 8 minutes long: Pre-roll ads: Long, non-skippable ads or groups of ads longer than 31 seconds that appear before a video. Mid-roll ads: Ads of any duration that appear […]

Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify via @MattGSouthern

Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify via @MattGSouthern

Google advises that site owners using Google Tag Manager may need to re-verify ownership of their site in Search Console. An issue was recently detected with the Google Tag Manager verification method in Search Console, which Google confirms has since been fixed. Apparently, that issue led to sites losing their verified status in Search Console, though exactly why that happened is unknown. Google was short on details other than to say the problem has been solved, and sites previously verified in Search Console may now need to re-verify. We had an issue with the GTM verification method in Search Console, but it should be solved by now. You might need […]

Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern

Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern

A survey of nearly 500 SEO specialists reveals that less than half feel secure in their positions, citing algorithm changes as a source of worry. Roughly 80% of SEOs are concerned algorithm changes will negatively impact their career. Nearly 3 in 4 are concerned that algorithm changes will have negative implications for the industry overall. As it turns out, those concerns are not unfounded, as 60% of SEO specialists say they’ve experienced layoffs or firings as a result of algorithm changes. Despite nearly 1 in 4 SEOs perceiving their job security as precarious, most report a high level of job satisfaction. SEO Job Satisfaction Over two-thirds of SEOs report satisfaction […]

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern

ADVERTISEMENT An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at $0.03 to $0.08 per view. Brands are reportedly charged less for sponsored posts on TikTok because content is easier to scale on the app. TikTok is said to be a key focus area for influencer marketers looking for new opportunities to earn revenue. Since the app is still relatively new, influencers and brands haven’t […]

Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern

Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern

ADVERTISEMENT Google has activated an SOS alert in search results for searches related to the coronavirus outbreak. Google’s SOS alerts, introduced in 2017, are activated during crisis events where the public safety might be at risk. They’re designed to help searchers by providing an ad-free page of search results with the latest news, links to authoritative resources, and any applicable safety tips. Now, for searches related to the coronavirus, this is what the search results page will look like: Google explains in a help document how it sources content for SOS alerts: “We have teams around the world who source content from government agencies, first responders, trusted media outlets, and […]