Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern

Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern

A study published by Microsoft aims to identify the most important trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of the most important skills for marketers over the next decade. At the top of the list of important hard skills is search engine optimization. Data from the study is based on a LinkedIn poll conducted by Microsoft with 600 global senior marketer participants. According to survey results, the most important skills for marketers to have in the 2020s are as follows. Hard skills: SEO Data analysis Copywriting Behavioral analysis Automation Soft skills: Creativity Humility Empathy Adaptability Transparency If you’re reading […]

Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Ondrej Vlcek, CEO of Avast, states in a press release: “Avast’s core mission is to keep its users safe online and to give users control over their privacy. The bottom line is that any practices that jeopardize user trust are unacceptable to Avast. We are vigilant about our users’ privacy, and we took quick action to begin winding down Jumpshot’s operations after it became evident that some users questioned the alignment of data provision to Jumpshot with our mission and principles that define us as a Company.” […]

Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Responsive Search Ads (RSAs) Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take those and match up the most optimal combinations to create an ad tailored for the individual user. Advertisers can import RSA campaigns from Google Ads directly into Microsoft Advertising. Learn more here. Clearer […]

All Google Ads Campaigns to Utilize Standard Delivery As of May 2020 via @MattGSouthern

All Google Ads Campaigns to Utilize Standard Delivery As of May 2020 via @MattGSouthern

Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be available as an ad delivery method for any new Display, Video, App, and Hotel campaigns. All existing Display, Video, App and Hotel campaigns using accelerated delivery will be automatically switched to standard delivery starting May 2020. Google says standard delivery is most suitable for all campaigns because it takes into account expected ad performance throughout the day. This is said […]

Bing Implements UX Change to Reduce Missed Clicks via @MattGSouthern

Bing Implements UX Change to Reduce Missed Clicks via @MattGSouthern

Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The change likely went unnoticed by everyone, because it’s literally invisible. However, as Bing says: “no change to the UX it too trivial.” In this particular case, the change to Bing’s UX fixed a problem where users’ clicks on the search box weren’t registering. “…sometimes even though users were clicking on our search box multiple times, their clicks were being missed. We were then able to quantify that 4% of all the users that clicked on the search box had one or more missed clicks.” How Bing Fixed its Problem Bing fixed this […]

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. According to a new report from eMarketer, 80% of marketing professionals worldwide say the use of content marketing campaigns will grow. Only 2% of marketers say the use of content marketing will decline, and 19% say it will stabilize. Moving beyond editorial-style content and social media, more marketers are turning to non-traditional forms of content creation. For example, 90% of marketers say they plan to use audio/podcasts in their campaigns in 2020. A similar percentage plans to use emerging technology like augmented reality. Jillian Ryan, principal analyst at eMarketer, speaks […]

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video via @MattGSouthern

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video via @MattGSouthern

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. In fact, future videos in the “Search for Beginners” series will dive deeper into the topic of hiring SEOs. Here’s exactly what is stated in Google’s most recent video: “Are you looking for someone to work on [your website] on your behalf? Hiring […]

DuckDuckGo Adds Quick Answers to Search Results via @MattGSouthern

DuckDuckGo Adds Quick Answers to Search Results via @MattGSouthern

DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served  on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for users, and kudos to them for putting the website URL at the top unlike Google. They have one ad, prioritize credit to the publisher, and their product is getting better. We’re rooting for you DDG! pic.twitter.com/vcLVukjrjr — Ross Hudgens (@RossHudgens) January 25, 2020 Results may vary for each user. For example, I can replicate this […]