Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] via @MattGSouthern

Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] via @MattGSouthern

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in the first and second positions of search results. Data from seoClarity indicates that 28% of duplicate listings appeared in the second position of search results prior to Google’s […]

Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For reference, here is the new look of desktop search results: And here is the old version: Google claims the new “Ad” label is more prominent, though many would argue (and have argued) it makes paid results virtually indistinguishable from organic results. Google’s Response Google is listening to the feedback and says, starting today, it will […]

Google Makes it Easy to Revisit Similar Pages From Your Search History via @MattGSouthern

Google Makes it Easy to Revisit Similar Pages From Your Search History via @MattGSouthern

Google is enhancing its Collections in Search feature, making it easy to revisit groups of similar pages. Similar to the activity cards in search results, introduced last year, Google’s Collections feature allows users to manually create groups of like pages. Now, using AI, Google will automatically group together similar pages in a collection. This feature is compatible with content related to activities like cooking, shopping, and hobbies. This upgrade to collections will be useful in the event you want to go back and look at pages that weren’t manually saved. Mona Vajolahi, a Google Search Product Manager, states in an announcement: “Remember that chicken parmesan recipe you found online last week? […]

Twitter Users Can Now React to Direct Messages With Emojis via @MattGSouthern

Twitter Users Can Now React to Direct Messages With Emojis via @MattGSouthern

ADVERTISEMENT Twitter’s latest feature draws inspriation from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji. Now, if users would prefer not to type out a reply, they can react to other people’s DMs with an appropriate emoji. This can be done by double-tapping on a message or clicking on the new heart & plus sign icon. Say more with new emoji reactions for Direct Messages! To add a reaction, click the ❤️➕ icon that appears when you hover over the message on web or double tap the message on mobile and select an emoji from the pop-up. For more about DM reactions: […]

Google’s New Dataset Search Engine Comes Out of Beta via @MattGSouthern

Google’s New Dataset Search Engine Comes Out of Beta via @MattGSouthern

Google’s ‘Dataset Search,’ first launched in September 2018, is officially out of beta with nearly 25 million datasets indexed. Dataset Search can be used for anything from scientific research to learning more about your favorite hobby. “Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you could find data on revenue of ski resorts or injury rates and participation numbers.” Google has added new features to Dataset Search based on feedback gathered from users since the beta launch. […]

Google: Web Pages in Featured Snippets Not Repeated in Organic Listings via @MattGSouthern

Google: Web Pages in Featured Snippets Not Repeated in Organic Listings via @MattGSouthern

Google’s Danny Sullivan confirms web pages in a featured snippet position will no longer be repeated in regular page one organic listings. This is a brand new change rolling out as of today. The change will affect 100% of all search listings worldwide. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show. — Danny Sullivan (@dannysullivan) January 22, 2020 Today, 100% globally. — Danny Sullivan (@dannysullivan) January 22, 2020 Previously, it was […]

Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results. This was stated by Mueller in a Reddit thread where an SEO was concerned about a competitor allegedly manipulating search rankings with invisible, keyword stuffed text. The SEO wants to know why they’re being outranked by their “cheating” competitor. In response, Mueller says the hidden text alone would not be enough for one site to outrank another. To that end, it’s not enough to get a site banned either. “A site is not going to outrank your site just because of hidden text. We use many, many signals for ranking. […]

Google’s John Mueller Recommends Less Than 5 Hops Per Redirect Chain via @MattGSouthern

Google’s John Mueller Recommends Less Than 5 Hops Per Redirect Chain via @MattGSouthern

Google’s John Mueller advises site owners to aim for less than 5 hops in a 301 redirect chain for URLs that are frequently crawled. This is not only advisable in order to maintain optimal page speed, Mueller says Google will only follow 5 hops in a redirect chain per crawl attempt. If there’s more than 5 hops in a chain then Google will not land on the destination URL. Mueller provided this advice in a Reddit thread where an SEO was asking if it was acceptable to use more than one 301 when redirecting from one blog post to another. In response, Mueller says it doesn’t matter as long as […]

Google Updates Mobile-First Indexing Best Practices Documentation via @MattGSouthern

Google Updates Mobile-First Indexing Best Practices Documentation via @MattGSouthern

Google updated its best practices documentation on mobile-first indexing with a significant amount of additional information. The document is designed to help site owners ensure they’re providing the best possible experience to users whether they’re accessing the site on a mobile or desktop device. Using the Wayback Machine, I compared an archived version of Google’s mobile-first indexing best practices with the current version to discover what has changed. In this article I will go over all of the recent updates. Before getting into the changes, it’s worth stating the information itself is not exactly new. It’s all bits of advice, recommendations, and best practices that have been provided elsewhere by […]

Google’s John Mueller on Optimizing Images for Search Results via @MattGSouthern

Google’s John Mueller on Optimizing Images for Search Results via @MattGSouthern

In the latest instalment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over the technical details of image optimization, Mueller asks site owners to take a step back and look at the bigger picture. Don’t optimize images just for the sake of optimizing them. Mueller recommends starting off with a plan. Consider how you want to be found in image search results and the types of queries people might use in order to find you that way. Once you have that nailed down, think about how your site can be useful to people who find […]