A New Search Engine Enters the Market – OneSearch from Verizon Media via @MattGSouthern

A New Search Engine Enters the Market – OneSearch from Verizon Media via @MattGSouthern

An unlikely competitor enters the search engine market as Verizon Media launches its privacy-focused OneSearch. OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com. What differentiates Verizon Media’s OneSearch from DuckDuckGo, a more established privacy-focused search engine, is the ability for businesses to integrate it with their existing privacy and security products. In an announcement, the company states: “OneSearch doesn’t track, store, or share personal or search data with advertisers, giving users greater control of their personal information in a search context. Businesses with an interest in security […]

Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

ADVERTISEMENT Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it. Users are primarily accessing IGTV content through links from the main feed, as well as the Explore feed and directly from creators’ profiles. IGTV videos can still be accessed this way going forward. Instagram also has a dedicated IGTV app, which will still be available, but a report from TechCrunch reveals the app has failed to catch on with users. Only 7 million of Instagram’s 1 billion+ users have downloaded the app since it launched in June 2018. In a statement to TechCrunch, a Facebook company spokesperson states: “… most […]

Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern

Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. The Controversy This week, a food blogger tweeted that she received a notice from Google which stated structured data for calorie counts had to be added to recipes. The blogger was under the impression that failure to include calorie count structured data would result in her content not appearing in search results. Me: *Trying to create a food blog that doesn’t participate in […]

YouTube Shows Users’ Comment History in New Profile Cards via @MattGSouthern

YouTube Shows Users’ Comment History in New Profile Cards via @MattGSouthern

ADVERTISEMENT YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who left a comment will pull up their profile card with a summary of public information about that user. Information in the new YouTube profile cards include: Name Profile photo Subscriber count Recent comments/replies Channels subscribed to Comments displayed in a profile card are limited to the video currently being viewed. YouTube hopes this will contribute to a more welcoming community, which is certainly possible as users may think twice about leaving negative comments knowing they can be easily found in the profile card. […]

Google Introduces a New Shopping Section in Search Results via @MattGSouthern

Google Introduces a New Shopping Section in Search Results via @MattGSouthern

Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when searching for clothes, shoes, and accessories. While browsing the popular products section users can filter results by style, department, and size. After selecting a product Google will list the sites where it can be purchased from, which will let users quickly compare prices. It will even be possible to read product reviews without leaving search […]

Pinterest Overtakes Snapchat in Popularity Among US Users via @MattGSouthern

Pinterest Overtakes Snapchat in Popularity Among US Users via @MattGSouthern

ADVERTISEMENT Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data comes from eMarketer’s latest estimates, which sees Pinterest ending 2019 with 82.4 million users. Pinterest managed to surpass Snapchat’s 80.2 million users, which is notable considering Snapchat’s user base has been larger than Pinterest’s in recent years. As eMarketer reports, Pinterest had such a good year in 2019 that it more than doubled previous estimates: “Pinterest saw 9.1% growth in 2019, a revision from our previous estimate of 4.3% growth. This year, it will have 86.0 million users, compared with Snapchat’s 83.1 million. […]

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns. Google emphasizes the benefits of parallel tracking: “Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion […]

Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared by Google: Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv — Google SearchLiaison (@searchliaison) January 13, 2020 Changes to Paid Search Results Google’s […]

Google Ads Introduces Bid Simulator Support for Smart Bidding via @MattGSouthern

Google Ads Introduces Bid Simulator Support for Smart Bidding via @MattGSouthern

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS target and a campaign’s key metrics. Using this tool, advertisers can see how a higher target would impact their campaign performance. The bid simulator will use data from auctions over the […]