Google January 2020 Core Update is Rolling Out Imminently via @MattGSouthern

Google January 2020 Core Update is Rolling Out Imminently via @MattGSouthern

Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUA3RC6 — Google SearchLiaison (@searchliaison) January 13, 2020 Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.” Google’s guidance regarding this […]

DuckDuckGo is Now a Default Search Engine Option on Android in the EU via @MattGSouthern

DuckDuckGo is Now a Default Search Engine Option on Android in the EU via @MattGSouthern

DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU. European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose default search providers has always been available on Android devices, but it’s something users would have to seek out on their own in the settings menu. Google’s previous practices of setting itself as the default search provider on its own operating system was ruled illegal under EU antitrust rules. As a result, Google was hit with a record-breaking $5 billion fine. Now, Google has to change its practices and […]

Facebook is Preparing to Launch a Desktop Redesign to All Users via @MattGSouthern

Facebook is Preparing to Launch a Desktop Redesign to All Users via @MattGSouthern

ADVERTISEMENT Facebook is planning to roll out a redesign of its desktop website to all users before this spring. The redesign is the same one that was talked about as far back as April 2019, which means it could end up being in testing for a full year before Facebook rolls it out to everyone. Currently, a limited number of Facebook users have been granted access to the redesigned desktop site on an invite-only basis. In a statement provided to Cnet, Facebook confirms the redesign will soon be more widely available. What to Expect in Facebook’s Desktop Redesign The company describes the redesign as a “fresh, simple Facebook” which makes […]

Instagram User Growth Drops to Lower Levels Than Previously Expected via @MattGSouthern

Instagram User Growth Drops to Lower Levels Than Previously Expected via @MattGSouthern

ADVERTISEMENT According to a new report, Instagram’s user growth has dropped to single digit percentages for the first time. Data published by eMarketer shows Instagram’s user base grew by 6.7% in 2019, which is down from 10.1% growth in 2018. Starting in 2020, eMarketer estimates Instagram will grow slower than what was previously expected. “Growth will be at 4.5% in 2020, revised down from 5.4%, and in 2021, it will be 3.2% instead of 4.1%. Contributing to Instagram’s overall slower growth is the fact that older age groups are not joining the platform as quickly as anticipated.” In addition to older age groups not joining Instagram, eMarketer attributed the slower-than-expected […]

Twitter Rolls Out a New Ad Unit in the Explore Tab via @MattGSouthern

Twitter Rolls Out a New Ad Unit in the Explore Tab via @MattGSouthern

ADVERTISEMENT Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the ad unit was leveraged to drive awareness of the the new streaming service. Promoted Trend Spotlight is no longer exclusive to select advertisers. The ad unit is now generally available to advertisers in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand. A Promoted […]

Google Assistant Now Has 500 Million Users Worldwide via @MattGSouthern

Google Assistant Now Has 500 Million Users Worldwide via @MattGSouthern

Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed. While half a billion is a considerable number of monthly users, recent data indicates Google Assistant is trailing behind Apple’s Siri and Amazon’s Alexa. A study published last month reports Google Assistant holds 9% of the virtual assistant market. In comparison, Apple’s Siri holds 35% marketshare worldwide. Though it’s important to keep in mind marketshare takes into account just the install base, not how many people are using the […]

YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue via @MattGSouthern

YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue via @MattGSouthern

ADVERTISEMENT Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators. As per the Children’s Online Privacy Protection Act (COPPA), companies are not allowed to collect data from children under the age of 13. Google is no exception to following these regulations, but it has not been in compliance thus far. In response to Google’s non-compliance, the company received a significant fine from the Federal Trade Commission (FTC) in September 2019. Google also agreed to implement a number of changes to appease federal regulators, which are rolling out now. Here’s What’s Changing Targeted ads will no longer be served alongside videos designated […]

Google’s John Mueller: Our SEOs Have it Harder Than Others via @MattGSouthern

Google’s John Mueller: Our SEOs Have it Harder Than Others via @MattGSouthern

Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants to work at Google one day in an SEO position. The original poster of the thread asked for guidance in achieving such a role. Mueller responded to the thread stating that there are, in fact, SEOs at Google. He goes on to say that SEOs don’t have it easy at Google, and may even have it harder than other SEOs. “We do have SEOs at Google :). Like any bigger company, it’s not easy to do SEO for our properties, […]

Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve via @MattGSouthern

Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve via @MattGSouthern

ADVERTISEMENT Google & NORAD Santa tracker apps are now live, allowing people to follow Santa’s route as he travels worldwide from city to city. Google’s Santa tracker app features a live map which shows Santa’s location, along with photos of each location taken by members of Google’s Local Guides program. In total, Santa will visit more than 500 locations. As he travels, the live map will display how far Santa is from your current location. Google’s Santa Tracker is packed with extras including a brand new AR Santa Claus that you can view in your home (or anywhere else). Google also flexes its technological capabilities with this all-new search feature. Just […]

Google Assistant Only Holds 9% of the Virtual Assistant Market via @MattGSouthern

Google Assistant Only Holds 9% of the Virtual Assistant Market via @MattGSouthern

Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple. A recent study from Futuresource shows that Apple’s Siri currently holds 35% of global marketshare. Microsoft’s Cortana holds 22% marketshare, while Google Assistant and Amazon Alexa hold 9% and 4% respectively. It All Comes Down to Pre-Installs Apple’s Siri comes pre-installed on nearly all of Apple’s devices – from watches to MacBook Pros – which is why it commands such a significant share of the market. Similarly, Cortana comes installed in all Windows 10 PCs. Google Assistant comes pre-installed in first-party products such as Google Home and Chrome OS. Assistant […]