SEOs Are in High Demand, According to LinkedIn’s Data via @MattGSouthern

SEOs Are in High Demand, According to LinkedIn’s Data via @MattGSouthern

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related to SEO, and 909K professionals in the US with “SEO” in their profile. That works out to 20 people for every job, a ratio of 20:1. For comparison’s sake, here are some ratios for other types of jobs: For software engineers the ratio is 10:1. For product managers, the ratio is 30:1. For designers, the ratio is 23:1 Numbers Are in Favor of SEOs Breaking down the data even further, there are 26.5k people on LinkedIn with the word “SEO” […]

Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Google is highlighting the work it’s done to surface more fact checked content in search results. As a fairly new initiative, Google has been displaying fact check labels in SERPs for almost 3 years. Fact checks now appear in search results over 11 million times a day, which includes global search results and Google News in five countries. That adds up to a total of roughly 4 billion impressions per year. Displaying fact check labels is made possible with ClaimReview markup; a special type of schema markup that allows fact-checkers to identify whether claims made on web page are true or not. Web pages that contain ClaimReview markup are returned […]

Google Says Some Search Console Data For December Might Be Inaccurate via @MattGSouthern

Google Says Some Search Console Data For December Might Be Inaccurate via @MattGSouthern

Google quietly announced that a bug was discovered in Search Console which may impact reporting for a period of time in December. Specifically, the bug affects reporting of Google Discover impressions and clicks between December 8 and December 13. As a result, site owners may see a data drop in the Performance report during that time period. This is important to take note of, especially for those who prepare monthly reports for clients. Google confirmed the issue has been fixed and that it only impacted data reporting. The bug did not affect a site’s content being surfaced in Google Discover. Data reported after December 13 will be accurate, although data […]

Instagram Has New Rules for Publishing Branded Content via @MattGSouthern

Instagram Has New Rules for Publishing Branded Content via @MattGSouthern

ADVERTISEMENT Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content. Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed. Instagram’s existing advertising policies have long prohibited that type of content, but the policies were not strictly enforced. That will change in the coming weeks, which is when the company says it will ramp up enforcement. Policy changes are also coming that will affect branded content promoting alcohol and diet supplements. No exact details have been provided regarding the changes, Instagram just says there will be “special restrictions.” Instagram is in the process […]

Google Search Console Can More Accurately Report on Indexed Pages via @MattGSouthern

Google Search Console Can More Accurately Report on Indexed Pages via @MattGSouthern

Google Search Console has been updated with the ability to report more accurately on indexed pages in the Index Coverage report. This update actually occurred on December 15, but Google just announced the change today via Twitter. From Dec 15, the Index Coverage report can more accurately report on indexed pages. Because of this, some pages that were “Crawled – currently not indexed” are now known to be indexed. You’ll see a chart notification in this report. pic.twitter.com/RLgmo6x8jX — Google Webmasters (@googlewmc) December 18, 2019 There’s also an annotation on the Index Coverage report itself stating that “an event has occurred” on December 15 that may affect data in the […]

Instagram Stories Can Now Include More Than One Photo via @MattGSouthern

Instagram Stories Can Now Include More Than One Photo via @MattGSouthern

Instagram is introducing a new feature that allows users to upload multiple photos in one story. The new Layout mode lets users create Instagram stories with anywhere from 2 to 6 photos. Previously, Instagram only allowed for one photo or video per story. Strike a pose. And another pose. And then another. 📸 With Layout, you can now capture and share multiple photos in your story — a new, creative way to express yourself. Check it out! pic.twitter.com/j02aYOjsoO — Instagram (@instagram) December 17, 2019 People used to get around the previous limit by using third-party apps to create custom content for Instagram stories. That would involve arranging multiple photos together […]

Bing Expands Visual Search to More Places in Microsoft Windows via @MattGSouthern

Bing Expands Visual Search to More Places in Microsoft Windows via @MattGSouthern

Bing is expanding its visual search features, allowing the features to be accessed in more places throughout Microsoft Windows. Visual search lets users conduct a search using an image to find other, visually-similar images. This feature was previously only accessible from Bing’s image search results. Now, Windows users can access Bing’s visual search capabilities from wherever they are. Whether that’s browsing a website or looking at photos saved to a computer. “For example, imagine you’re holiday shopping on a retailer’s website or a home decor blog and see a couch you really like. Simply use the search bar in Windows, click the ‘Search with a screenshot’ icon in the lower […]

Google Search Console Reports Updated With Fresher Data via @MattGSouthern

Google Search Console Reports Updated With Fresher Data via @MattGSouthern

Google continues to update reports in Search Console with fresher data. First it was Search data, now Google is giving the same treatment to Discover data. In Google’s brief announcement it points to a post published back in September which detailed the fresher data update for the Search Performance report. 👋 One last Google Search Console announcement this year! 🎉 Your Discover data on the Performance reports is now *fresher* – similar to what we announced in September for your Search data. Read more at https://t.co/pjaMtJ0d5C — Google Webmasters (@googlewmc) December 17, 2019 Google says today’s update is “similar to” the update rolled out in September, so let’s revisit what changed […]

Facebook Has 4 out of 5 of the Most Downloaded Apps of the Year via @MattGSouthern

Facebook Has 4 out of 5 of the Most Downloaded Apps of the Year via @MattGSouthern

ADVERTISEMENT Facebook dominated the year in terms of app downloads, with 4 out of 5 of the most downloaded apps belonging to the same company. App Annie’s year-end report shows that worldwide app downloads hit a record high of 120 billion across iOS and Android in 2019, which represents a 5% year-over-year increase. The top 5 most downloaded apps of the year include: Facebook Messenger Facebook WhatsApp Messenger TikTok Instagram Related: 6 Things Marketers Should Know About Facebook’s App Integrations It should be noted that App Annie’s data does not included include re-installs or app updates, only net new downloads are counted. Consumer spending on apps is growing as well […]

YouTube Upsets Creators With Another Policy Change via @MattGSouthern

YouTube Upsets Creators With Another Policy Change via @MattGSouthern

ADVERTISEMENT YouTube has again upset creators after implementing another policy change that may impact the content published by popular channels. After recently infuriating creators with changes to its monetization policies, YouTube has updated its harassment policy to no longer allow certain types of content: “We will no longer allow content that maliciously insults someone based on protected attributes such as their race, gender expression, or sexual orientation. This applies to everyone, from private individuals, to YouTube creators, to public officials.” What’s the Problem? The problem YouTube creators have with this policy change is it potentially impacts an entire genre of content where creators discuss other creators, as it often involves […]