John Mueller: Googlebot Receives Sitemaps “In the Form of an Energy Drink” via @MattGSouthern

John Mueller: Googlebot Receives Sitemaps “In the Form of an Energy Drink” via @MattGSouthern

Google’s John Mueller illustrated how Googlebot processes sitemap files by using a unique analogy involving energy drinks. In a Reddit thread where a user asks whether it’s redundant for a client site to have multiple sitemap files, Mueller replied saying it doesn’t matter. All sitemap files will be imported together and given to Googlebot as one, big set of data. Or, as Mueller puts it (emphasis mine): “All sitemap files of a site are imported into a common, big mixing cup, lightly shaken, and then given to Googlebot by URL in the form of an energy drink. It doesn’t matter how many files you have.” According to how Mueller describes […]

Twitter Lets iOS Users Post Live Photos as GIFs via @MattGSouthern

Twitter Lets iOS Users Post Live Photos as GIFs via @MattGSouthern

ADVERTISEMENT Twitter is rolling out a new feature to its iOS app, which lets users easily upload their live photos as GIFs. This feature is exclusive to iOS because live photos are an Apple innovation. A “live” photo captures 1.5 seconds before and after the user taps the shutter button. That means it would turn into a 3-second GIF on Twitter. If you have an iPhone 6S or above, you can ensure you’re taking a live photo by tapping the corresponding icon and looking for the yellow label that says “LIVE.” Turning a live photo into a GIF on Twitter is as easy as it sounds. Simply upload the photo […]

Pinterest Introduces Tool For Discovering Top US Search Terms via @MattGSouthern

Pinterest Introduces Tool For Discovering Top US Search Terms via @MattGSouthern

ADVERTISEMENT Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. The tool will also highlight when particular search terms have hit their peak, along with other insights to help marketers plan their content and advertising strategies. “Pinterest Trends will help brands get deeper insights into planning behaviors on the platform, and allow them to allocate budgets to campaigns during various planning stages. It will also validate assumptions about emerging trends, refine search queries with the aid of auto-complete suggestions, and […]

Google Launches a Hub for Top Trending Product Searches via @MattGSouthern

Google Launches a Hub for Top Trending Product Searches via @MattGSouthern

Google has launched a home on the web for marketers to discover the top trending product searches across different categories. Google Shopping 100 highlights the products that have recently seen an increase in US searches. It’s important to note that these are not necessarily the top product searches overall, they’re products that are rising in popularity. “Spanning ages and interests, we’ve highlighted some of the top categories for holiday gifts, like tech, kitchen gear, and toys and games. We see a lot of warm, furry boots in accessories and apparel, while high tech vacuums are big in home goods.” While the holiday season is an opportune time to launch Google […]

Yahoo Extends Deadline for Deletion of Yahoo Groups Data via @MattGSouthern

Yahoo Extends Deadline for Deletion of Yahoo Groups Data via @MattGSouthern

ADVERTISEMENT Yahoo is extending the date that it plans to delete all Yahoo Groups data, which was originally scheduled to happen this week. It was announced in October that all content on Yahoo Groups would be deleted by December 14. Now, Yahoo says it will not delete Groups data until January 31, 2020. A Verizon Media spokesperson sent the following statement via email: “We are amazed at the vibrant community Yahoo Groups has become, which is why we want to support our Groups users through the next phase of the transition by providing a way to download previously posted content. Yahoo Groups is not going away – but we are […]

Google Reveals Top Trending Searches of 2019 via @MattGSouthern

Google Reveals Top Trending Searches of 2019 via @MattGSouthern

Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by country, or you can view a global list of top trending searches. “Trending” refers to search terms that saw the largest increase in search volume in in 2019 compared to 2018. In this post I’ll highlight some of the top global searches and top US searches. The full set of data can be viewed here. Top Trending Global Searches OverallIndia vs South AfricaCameron BoyceCopa AmericaBangladesh vs IndiaiPhone 11 News StoriesCopa AmericaNotre DameICC Cricket World CupHurricane DorianRugby World Cup PeopleAntonio BrownNeymarJames CharlesJussie SmollettKevin Hart MoviesAvengers: EndgameJokerCaptain […]

Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern

Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern

Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels. The new BERT-generated carousels will appear in the top stories section of Google Search. They’re designed to help people easily find the best articles related to a particular news story. Related: BERT Explained: What You Need to Know About Google’s New Algorithm Google’s Duncan Osborn, product manager of Search, explains in an announcement: “When you’re searching for information on a timely topic–a recent sports upset or the latest scientific breakthrough–you see a carousel of articles at the top of your Search results highlighting relevant news. Now, when there are multiple […]

Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern

Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to measure data across their app and website all in one place. It’s designed to help site owners better understand users’ journeys across the two platforms. In addition to measuring multiple websites, other enhancements to App + Web properties include more custom analysis options and faster access to data. Here’s more on each of the new features. Multiple Web Streams App + Web properties now support up to 50 data streams across apps, websites, and web apps […]

Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern

Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern

Google has launched a new tool designed to help publishers manage how their content appears across Google products. Google’s new Publisher Center merges two old tools – Google News Producer and Google News Publisher Center. In addition to merging the features of these tools, Google says the user experience and functionality is also improved. In the same vein as the existing tools, Publisher Center is an interface that helps publishers submit, manage, and monetize their content in Google News. The new Publisher Center has unique features that didn’t exist in the old tools. Publishers now have an easier way to manage their identity, such as adding different logos depending on […]

Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern

Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern

ADVERTISEMENT In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools. Cross-Account Reporting Cross-account reporting allows advertisers to see metrics from multiple ad accounts all in one place. This includes data such as reach, impressions, and conversions. ”This reporting surface serves as a one-stop shop for a clear, concise report on your business’ […]