Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern

Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern

Google has launched a new tool designed to help publishers manage how their content appears across Google products. Google’s new Publisher Center merges two old tools – Google News Producer and Google News Publisher Center. In addition to merging the features of these tools, Google says the user experience and functionality is also improved. In the same vein as the existing tools, Publisher Center is an interface that helps publishers submit, manage, and monetize their content in Google News. The new Publisher Center has unique features that didn’t exist in the old tools. Publishers now have an easier way to manage their identity, such as adding different logos depending on […]

Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern

Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern

ADVERTISEMENT In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. With this data, advertisers can better understand how ads are performing, which demographics they’re reaching, and where the most conversions are coming from. Here’s more about the new ad reporting tools. Cross-Account Reporting Cross-account reporting allows advertisers to see metrics from multiple ad accounts all in one place. This includes data such as reach, impressions, and conversions. ”This reporting surface serves as a one-stop shop for a clear, concise report on your business’ […]

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search.“ While this feature looks like it could take traffic away from carrier’s websites, it’s important to note that inclusion is entirely voluntary. That […]

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations.” Advertisers can view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred. With this new feature, advertisers can spend less time diagnosing performance changes and more time optimizing their campaigns. […]

Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern

Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from 0% to 100%, with 100% meaning the campaign is following all of Google’s recommendations and no further optimization can be made. The score is designed to help identify opportunities for improvement, as well as prioritize recommendations so advertisers know what to act on first. Google Ads’ optimization score works the same way across search, shopping, and display campaigns. Though Google notes that there are recommendations unique to display campaigns. Recommendations unique to display could include creating smart display campaigns, using targeting expansion, and adding […]

Google Upgrades Its Built-In Mortgage Calculator With New Features via @MattGSouthern

Google Upgrades Its Built-In Mortgage Calculator With New Features via @MattGSouthern

ADVERTISEMENT Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.” Now, the tool has many of the key features that were missing from the previous version of Google’s mortgage calculator. The upgraded mortgage calculator was first spotted by Kevin Indig, who shared a screenshot on Twitter: Goodbye, mortgage calculators. Hope Google gets a lot of backlinks. pic.twitter.com/BgUGpYsZbj — Kevin_Indig (@Kevin_Indig) November 30, 2019 Google’s mortgage calculator was first introduced in 2015. For comparison, here’s an example of what it used to look like. You can see how it was missing some of the features that have now been added such as initial […]

Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern

Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern

Google is making it easier to share keyword plans plans with other people without leaving the Keyword Planner tool. As Google points out, sharing plans with others has always been a limitation of Keyword Planner. So the company is finally addressing this issue: “Keyword Planner is a helpful tool for when you want to search for new keywords, get historical metrics, and forecast future performance. However, it hasn’t always been easy to share your new keyword plans with everyone who needs to see them. That’s why you can now create, save, and share plans from directly within Keyword Planner.” Previously, users would have had to download keyword plans to their […]

Google Changes How Local Search Results Are Generated via @MattGSouthern

Google Changes How Local Search Results Are Generated via @MattGSouthern

Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November. In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here: https://t.co/ShQm7g9CvN — Google SearchLiaison (@searchliaison) December 2, 2019 In what’s been called the November 2019 Local Search Update, Google is now applying neural matching to local search results. To explain neural matching, Google points to a tweet published earlier this year that describes it as a super-synonym system. That means neural matching allows […]

Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern

Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern

A study of Google Analytics for local businesses finds that their websites attract an average of 414 monthly users, with 50% of traffic coming from organic search. BrightLocal analyzed Google Analytics data from over 11,000 websites to determine benchmarks for local business websites across different industries. Here’s a look at some key findings from the study. Average Number of Visitors Per Month On the lower end of the spectrum – 13% of local businesses receive fewer than 100 visitors to their sites each month, while 55% receive fewer than 500. On the higher end, 20% of businesses receive more than 1500 monthly visitors to their site, and 15% receive over […]

63% of Consumers Don’t Know How Search Results Are Categorized via @MattGSouthern

63% of Consumers Don’t Know How Search Results Are Categorized via @MattGSouthern

A study of US consumers conducted this holiday season shows that many don’t fully understand what goes into ranking web pages in search results. BrandVerity, an online brand protection company, found that 63% of consumers believe SERPs are ranked by either relevance or advertising spend, or they simply “don’t know” how results are ranked. Only 37% of consumers understand that search results are ranked based on a combination of relevance and advertising spend. Though 31% say search engines aren’t doing a good job of indicating which results are ads. That’s troubling when you consider 54% of consumers trust websites at the top of search results more than others. That means […]