Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links via @MattGSouthern

Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links via @MattGSouthern

Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. This topic was brought up in a recent Google Webmaster Central hangout where the following question was asked: “In your opinion, which ultimately is best to use when doing internal linking – absolute or relative URLs?” In response, Mueller presents two different scenarios where absolute and relative URLs may or may not matter. Scenario 1: Perfect Site Structure In a theoretical case where a site has a perfect structure – meaning it has correctly implemented canonicals and a single uniform domain – then it doesn’t […]

Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP] via @MattGSouthern

Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP] via @MattGSouthern

ADVERTISEMENT Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be. Before getting into that, I would be remiss not to mention that the video begins with Google discussing ways that you can avoid hiring a web developer if you use Google’s resources instead. For example, businesses can quickly get themselves on the web all on their own by utilizing tools such as Google My Business. However, a GMB page on its own is no substitute for a custom website. With that said, let’s look at Google’s recommendations for hiring a developer to create that website. Google’s Recommendations for Hiring […]

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue via @MattGSouthern

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue via @MattGSouthern

ADVERTISEMENT YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected. The upcoming changes will address concerns raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under the Children’s Online Privacy Protection Act (COPPA). There are several changes on the way, but the change that specifically relates to revenue has to do with how ads will be served. Here’s what’s changing In accordance with COPPA, YouTube will stop serving personalized ads on content that is made for kids. That’s because serving personalized ads to children is not permissible under COPPA. The company advises creators that their revenue may go […]

DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern

DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey via @MattGSouthern

DuckDuckGo has received a high profile endorsement, as Twitter CEO Jack Dorsey recently stated it’s his search engine of choice. DuckDuckGo being co-signed by someone with the audience of Dorsey may introduce the niche search engine to people who may otherwise not have heard about it. I love @DuckDuckGo. My default search engine for a while now. The app is even better! — jack 🌍🌏🌎 (@jack) November 27, 2019 Currently, DuckDuckGo handles an average of 48 million searches per day, and recently hit a daily record of over 51 million searches. Of course, that’s considerably less than what Google handles, which makes it notable that it’s the preferred search engine […]

Pinterest Launches a New Home Dedicated to Small Business Shopping via @MattGSouthern

Pinterest Launches a New Home Dedicated to Small Business Shopping via @MattGSouthern

ADVERTISEMENT Pinterest has launched ‘The Pinterest Shop,’ which is a new section full of product pins from small businesses. The Pinterest Shop is currently home to hundreds of product pins from 17 US-based small businesses. This feature launches just in time for tomorrow’s Small Business Saturday. Pinterest already hosts millions of product pins on its site, however, a majority of them are larger brands such as Walmart, Target, and Home Depot. Now, Pinterest is providing greater visibility for small businesses with The Pinterest Shop. The new shopping section includes items that are hand-curated by people who work at Pinterest. Small businesses chosen to be featured in The Pinterest Shop all […]

Google Lets Businesses Add a Custom List of Services to GMB Listings via @MattGSouthern

Google Lets Businesses Add a Custom List of Services to GMB Listings via @MattGSouthern

An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers. Google My Business will provide a selection of suggested types of services to choose from, for example, plumbers may see “Install faucet” or “Repair toilet” as services to add. Google believes having standardized job types will make it easier for customers to find the services they need. On the business side, Google says adding a list of service types will generate more relevant leads for those services. If the service is not listed in Google’s suggestions, then businesses can add their own custom services by following the steps below: Sign […]

Facebook and Instagram Go Down Across the World on Thanksgiving Day via @MattGSouthern

Facebook and Instagram Go Down Across the World on Thanksgiving Day via @MattGSouthern

ADVERTISEMENT Facebook, Instagram, and Messenger experienced major outages in various parts of the world on Thursday, November 28. That means many were left without the ability to share their Thanksgiving festivities on the two largest social networks. At the time of this writing, the problem still persists as users continue to report intermittent outages. Instagram has acknowledged the outage via its Twitter account, while noting its working to resolve the problem quickly. Presumably, the company will provide another update when there’s more information to share. We’re aware that some people are currently having trouble accessing Facebook’s family of apps, including Instagram. We’re working to get things back to normal as […]

Paid Social Performs Better Than Expected This Year, New Report Says via @MattGSouthern

Paid Social Performs Better Than Expected This Year, New Report Says via @MattGSouthern

ADVERTISEMENT Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates for social as a portion of total programmatic thanks to stronger-than-expected performance from social networks, such as Facebook, Twitter and Snapchat, and ongoing expectations that advertisers will continue to seek out social networks and other walled gardens over the next 24 months.” In total, US advertisers will spend more than $57 billion on programmatic digital […]

Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern

Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern

ADVERTISEMENT Twitter is putting off its plans to delete inactive accounts following concerns over what would happen to accounts of deceased users. Yesterday, we reported Twitter would be removing accounts that have been inactive for over 6 months. This was scheduled to have taken place on December 11th. Now, Twitter has decided not to remove inactive accounts until it creates a way for people to memorialize accounts of the deceased. We’ve heard you on the impact that this would have on the accounts of the deceased. This was a miss on our part. We will not be removing any inactive accounts until we create a new way for people to […]