Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern

Twitter Postpones Plan to Remove Inactive Accounts via @MattGSouthern

ADVERTISEMENT Twitter is putting off its plans to delete inactive accounts following concerns over what would happen to accounts of deceased users. Yesterday, we reported Twitter would be removing accounts that have been inactive for over 6 months. This was scheduled to have taken place on December 11th. Now, Twitter has decided not to remove inactive accounts until it creates a way for people to memorialize accounts of the deceased. We’ve heard you on the impact that this would have on the accounts of the deceased. This was a miss on our part. We will not be removing any inactive accounts until we create a new way for people to […]

Twitter to Purge Accounts That Have Been Inactive for 6 Months via @MattGSouthern

Twitter to Purge Accounts That Have Been Inactive for 6 Months via @MattGSouthern

ADVERTISEMENT Twitter is reportedly planning to delete inactive accounts in an effort to free up usernames for other people. According to the BBC’s David Lee, the Twitter account purge will take place on December 11th and include accounts that have been inactive for 6+ months. “Inactive” refers to accounts that haven’t logged in for the past 6 months – so an account that doesn’t engage with anything is still considered active as long as it has logged in. More on Twitter’s action on inactive accounts: The company is clawing back accounts that have been inactive for more than *six months*, which is likely a very large number. Inactive = user hasn’t […]

Snapchat Usage Projected to Grow Over 14% This Year via @MattGSouthern

Snapchat Usage Projected to Grow Over 14% This Year via @MattGSouthern

ADVERTISEMENT Snapchat is projected to grow more than anticipated by the end of this year as the company is making a comeback following several years of disappointing user growth. Research firm eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023, attributing the growth to new features and a rebuilt Android platform. “By the end of the year, Snapchat will have 293.01 million users worldwide, up 14.2% over last year. That’s an upward adjustment from 281.27 million in our Q2 forecast. With higher growth rates built into our new forecast, we expect Snapchat to add more than 63 million users by the end of 2023, vs. our previously […]

Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length via @MattGSouthern

Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length via @MattGSouthern

ADVERTISEMENT Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like other Snapchat ads. Extended play commercials will be displayed as mid-roll ads, similar to shorter Snapchat commercials. The extended play format is designed to give advertisers an opportunity to tell longer stories to engaged viewers. Snapchat tells AdWeek that it’s poised to capture a greater share of the video ad market with this new format: “The company believes the flexibility that extended play commercials provides to video advertisers will help it gain more share of […]

Instagram Explains How Posts Are Chosen for the Explore Page via @MattGSouthern

Instagram Explains How Posts Are Chosen for the Explore Page via @MattGSouthern

ADVERTISEMENT Instagram has revealed new details regarding what goes into selecting posts and stories for the Explore page. In a blog post, parent company Facebook goes into great detail about the Explore page starting at the very beginning with how it was built. In this article I’ll narrow the focus down to strictly what matters for marketers. Getting a post to appear in Instagram’s Explore feed has the potential to expand your audience by getting your content in front of people who don’t already follow you. As marketers the question we inevitably arrive at is – “how do we optimize for this?” I’ll attempt to answer that question based on […]

Google’s John Mueller: Never Blindly Follow Big Sites’ SEO via @MattGSouthern

Google’s John Mueller: Never Blindly Follow Big Sites’ SEO via @MattGSouthern

Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The original poster of the Reddit thread points out how Google recommends canonical pages should point a canonical tag at themselves. While big sites, on the other hand, point their canonical tag toward the first page in a series. John Mueller’s Response Mueller begins his response by advising against following what big sites are doing with […]

Google Makes YouTube Masthead Ads on TVs Available to All Advertisers via @MattGSouthern

Google Makes YouTube Masthead Ads on TVs Available to All Advertisers via @MattGSouthern

YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead on TV screens over the past month, driving awareness for the show The Masked Singer. Natalie Park, VP of Media, FOX says: “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our #1 show.” Advertisers can […]

Google Ads to Provide More Data on the Performance of Smart Bidding via @MattGSouthern

Google Ads to Provide More Data on the Performance of Smart Bidding via @MattGSouthern

Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are driving the success of their ad campaign. Top bidding signals may include, but are not limited to: Device type Location Day of week Time of day Keywords The bid strategy report may also include combinations of the above signals. For example, the report may show that people are more likely to convert when searching for the keyword “business” in Los Angeles on a Saturday. Top bidding signals will be viewable for campaigns using Target CPA and Maximize conversions on Search. […]