Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

ADVERTISEMENT Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block lists to prevent their ads from being served on specific publishers’ content. In addition, existing brand safety tools include publisher delivery reports, to show advertisers where their ads actually appear. Other options are also available through integrations with third parties. Joining the existing brand safety controls are these new features Facebook is rolling out today: Account-level settings: Advertisers can now create block […]

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search. The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position. Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.” “Website owners need to understand the impact of these rich results. The Google Search Console Performance report provides key metrics like clicks and impressions to help webmasters understand and optimize the performance of their website results on Google […]

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

ADVERTISEMENT Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals from our platform, with insights you share, in order to make predictions for who the right people are for a given message. As people take different actions on and off Facebook, it creates intent signals that help us deliver a more tailored ad experience. We do this for both Organic and Paid content.” […]

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages. In addition, Bing is also bringing multi-granularity matching to image search with new vector-match, attribute-match, and best representative query match techniques. Being explains how these enhancements will improve image search: “… Bing image search has employed many deep learning techniques to map both query and document into semantic space greatly improving our search quality. There are however still many hard cases where users search for objects with specific context or attributes (for example: {blonde man with a mustache}, {dance outfits for girls with a rose}) which cannot be satisfied […]

Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern

Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern

Bing revealed today that it has been using BERT in search results before Google, and it’s also being used at a larger scale. Google’s use of BERT in search results is currently affecting 10% of search results in the US, as well as featured snippets in two dozen countries. Bing, on the other hand, is now utilizing BERT worldwide. Bing has been using BERT since April, which was roughly half a year ahead of Google. In a blog post, Bing details the challenges it ran into when when rolling out BERT to global search results. Applying a deep learning model like BERT to web search on a worldwide scale can […]

Google Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

Google Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides across tens of thousands of cities, the company explains: “Across 24,000 cities and towns, we now have an active community of 120 million Local Guides on Google Maps who are passionate about sharing their experiences by contributing reviews, photos, lists and more. If you’re in Bangalore, Melvin John is a Local Guide whose reviews and […]

Google’s John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern

Google’s John Mueller On Blocking Robots.txt Files From Being Indexed via @MattGSouthern

Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by a tweet from Google’s Gary Illyes, who randomly pointed out that robots.txt can technically be indexed like any other URL. While it provides special directions for crawling, there’s nothing to stop it from being indexed. Here’s the full tweet from Illyes: “Triggered by an internal question: robots.txt from indexing point of view is just a url whose content can be indexed. It can become canonical or it can be deduped, just like any other URL.It only has special meaning for crawling, but there its […]

YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern

YouTube Launches a Redesign of its Desktop Homepage via @MattGSouthern

ADVERTISEMENT YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company says it has been experimenting with this updated design for months, and has made dozens of improvements based on user feedback. Here’s an overview of what’s included in the new design. First, lets start with the cosmetic changes, which include: Longer video titles Larger thumbnails Higher resolution video previews Channel icons now appear below each video Some content shelves have been removed More videos will be shown on larger screens In addition to cosmetic changes, there are also some updates to how the home page functions. YouTube […]

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor has been updated with support for new campaign types as well as several new features. New Campaign Types Google Ads Editor version 1.2 now supports app campaigns for engagement and Discovery campaigns. These campaign types can be created and edited at scale using Editor. New Features Shared negative keyword lists Negative keyword lists can be shared across accounts by applying them in Editor’s Shared Library. This will help ensure your ads don’t show up for unwanted keywords. Searchable errors Those who use Google Ads Editor can now search for specific errors across all campaigns and accounts. Now, when you see an item marked with a particular error, […]

YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern

YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern

Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what to buy during the holiday season, Google says, which is why it will benefit advertisers to have their shopping ads displayed on YouTube: “Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and brands via YouTube.” YouTube users will now see visual shopping ads on the home feed and […]