Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers around the world with multi-country feeds. These allow for easy targeting of multiple countries that share the same language. For example, if you upload product information in English for the United States, those products may be automatically available to show in other English-speaking countries. Advertisers will have to set their own shipping and location targeting […]

Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern

Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. Specifically, YouTube ad extensions can be used to direct users to a physical store location, submit lead generation forms, and other calls-to-actions. Extensions are displayed directly under the video, as shown below: Google also notes that call-to-action extensions will become available for 6-second bumper ads later this year. Currently, they are only available for TrueView in-stream and non-skippable video ads. The call-to-action extensions available for TrueView for action ads will continue to […]

Pinterest Launches a Refresh of Its Mobile App via @MattGSouthern

Pinterest Launches a Refresh of Its Mobile App via @MattGSouthern

ADVERTISEMENT Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations and a more efficient use of space. The most obvious change when opening the app after the update is the reduced space around pins. Pinterest is cramming the home feed with as much content as it can while still keeping things aesthetically pleasing. Personal Recommendations The next-most obvious change is the carousel of personal recommendations at the top of the home feed. You can scroll through and tap on one of the topics of interest to open up a dedicated feed. Recommendations are based on the Pinterest activity of the […]

Facebook Unveils New Logo With Unique Branding for All of its Products via @MattGSouthern

Facebook Unveils New Logo With Unique Branding for All of its Products via @MattGSouthern

ADVERTISEMENT Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns. Here’s a look at the new logo as it transitions through Facebook, Instagram, and WhatsApp brand colors. Facebook says the new branding is designed for clarity – to make it clear that it’s the parent company of many popular apps. “People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the […]

Google Finally Launches the Anticipated Page Speed Report in Search Console via @MattGSouthern

Google Finally Launches the Anticipated Page Speed Report in Search Console via @MattGSouthern

Google is now rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. Google officially previewed the new page speed report this past May, but it was first uncovered back in February. That marks roughly 9 months of waiting for this report to launch. Now that the public rollout has begun, let’s take a look and see what’s in the report and how site owners can benefit from in. Google Search Console Page Speed Report Google’s new page speed report pulls data from the Chrome User Experience Report and automatically groups URLs into the categories of “Fast,” Moderate,” and “Slow.” It looks […]

Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly via @MattGSouthern

Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly via @MattGSouthern

ADVERTISEMENT A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving, but the accuracy of every virtual assistant dropped slightly compared to last year’s study. This may be an indication that these technologies have reached their limit, says Eric Enge of Perficient Digital: “Overall, though, progress has stalled to a certain degree. We’re no longer seeing major leaps in progress by any of the players. […]

DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern

DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern

A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice. To that end, DuckDuckGo proposes that Android smartphones come with a search preference menu that lets users choose their own default search engine. A study was conducted to find out which search engines people would choose if presented with DuckDuckGo’s proposed search preference menu. Participants in the study were presented with 4-choice and 8-choice search preference menus, as shown below: According to the study, people selected Google alternatives at a rate that would boost their collective mobile market share by 300%-800%. Overall mobile search market share would immediately change by over […]

Google Ads Officially Announces Rollout of Lead Form Extensions via @MattGSouthern

Google Ads Officially Announces Rollout of Lead Form Extensions via @MattGSouthern

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form which is pre-populated with the contact information from their Google account. “Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.” Google notes that, in testing, one advertiser reported a […]