Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern

Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern

ADVERTISEMENT In what could be a precedent-setting case, the FTC recently fined a US business over the sale of fake likes and followers. Florida businessman German Calas Jr., owner of a company called Devumi, was fined $2.5 million over the sale of “fake indicators of social media influence.” Devumi was in the news last year as the subject of a well-publicized New York Times investigation. It was discovered that Devumi was selling Twitter followers and engagement to celebrities, businesses, and anyone who wanted to pay to appear popular online. The New York Times reported Devumi managed to generate around $15 million in revenue from doing this. Since then, Devumi shut […]

Twitter Begins Showing More Ads to Some Users via @MattGSouthern

Twitter Begins Showing More Ads to Some Users via @MattGSouthern

ADVERTISEMENT Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users. The company tells CNBC that it typically shows fewer ads to users with a large number of followers. Some users may never have seen any ads at all in their feeds, depending on how many followers they had. In theory, showing fewer ads would lead to a more enjoyable experience, which would leave Twitter’s popular users happy and wanting to keep using it. Going forward, Twitter will show ads to everyone who uses the platform, which will result in some users seeing more ads than usual. Here is the statement provided by a […]

Google Ads Brings New Sets of Data to Shopping Campaigns via @MattGSouthern

Google Ads Brings New Sets of Data to Shopping Campaigns via @MattGSouthern

Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are clicked, which products are most likely to convert, and which items are the top sellers. Enabling cart data for shopping campaigns offers the following benefits: Detailed reports of items sold Clear measure of revenue and profit generated by Shopping Ads Detailed reporting on cart size and average order value What’s Included in a Cart Data […]

Google Highlights Restaurants That Earned ‘Local Favorite’ Status via @MattGSouthern

Google Highlights Restaurants That Earned ‘Local Favorite’ Status via @MattGSouthern

Google is highlighting the most loved restaurants in some of the major cities in the US. Google’s new local favorites lists highlight the top rated rated restaurants, hidden gems, and rising stars in Chicago, Los Angeles, and New York City. ‘Local Favorite’ is a designation that was introduced this past summer in Google My Business. There was little information provided about how to earn that status, other than it would go to the top 5% of businesses. Google has now revealed more about what goes into calculating the top 5%: “Every day, people visit Business Profiles on Google to look at reviews, menus, or photos, and use that information to […]