Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries via @MattGSouthern

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries via @MattGSouthern

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether. Google is using a new technology it introduced last year, called BERT, to understand search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence. That means BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This will lead to a better understanding of queries, compared to processing words one-by-one in order. […]

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update app campaigns by attribute traffic to each of those creative assets. By knowing exactly which combination of creative assets is driving app downloads, Google Ads can improve the way campaigns select and serve asset combinations as ads. The new data will also help advertisers make more informed design decisions. These changes are rolling out over the coming months. Advertisers with active app campaigns will automatically have their campaigns updated. So there is nothing for advertisers to do in order to […]

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses. Google’s Advice: Do I Need a Website? If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website. If your business sells products online, then Google actually recommends investing your time in social media before building […]

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing. [embedded content] Google describes the series as: “… a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.” New videos will be released every two weeks and […]

Google Ads Rolls Out 2 New Tools for Responsive Search Ads via @MattGSouthern

Google Ads Rolls Out 2 New Tools for Responsive Search Ads via @MattGSouthern

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up from Google Ads Editor, the Google Ads API, and the mobile app. The two new tools include: Performance column: Identify the exact creative assets that are driving results in high volume ad groups. Improve “Low” rated assets, keep “Good” performing assets, and emulate the “Best” performing assets. Ad variations: Google Ads’ ad variations now supports responsive search ads, which lets advertisers run their own ad copy tests. Google recommends getting started by adding at least one responsive search ad and […]

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros via @MattGSouthern

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros via @MattGSouthern

The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org. Its board of directors is made up of some of the most respected individuals in the industry: Amy Bishop, owner, Cultivative, and frequent speaker on paid search. Brad Geddes, co-founder AdAlysis, author, speaker and leading PPC educator. Navah Hopkins, digital marketer and international speaker at WordStream. John Lee, learning strategist – learning engagement at Microsoft Advertising. Aaron Levy, group director, SEM at Tinuiti, leading PPC speaker and educator Melissa Mackey, supervisor at Gyro and writer and speaker on PPC topics Samantha Noble, founder, Biddable […]

Google’s John Mueller Speaks on SEO for Dark Mode Websites via @MattGSouthern

Google’s John Mueller Speaks on SEO for Dark Mode Websites via @MattGSouthern

Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings. This topic came up during the Google Webmaster Central hangout on October 18. With dark mode settings for websites growing in popularity, it was only a matter of time before Mueller was asked about this. Here is the question that was submitted: “We want to implement a dark mode for our website. Do we have to consider anything in relation to SEO?” Mueller begins his response by saying he’s personally a fan of the dark mode trend. He thinks it’s cool and not something he expected users would have ever wanted […]

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October 18. Here is the question that was submitted: “Wondering if Google checks status codes before anything else, like before rendering content?” In response, Mueller confirmed that’s correct. Google does check the status codes before rendering or indexing content. Specifically, Google will check for a ‘200’ status code before proceeding with crawling any further. A 200 status code indicates to Google that it’s crawling a valid page and there might be content worth indexing on it. On the other hand, if […]

Pinterest‘s Top Trending Holiday Searches for 2019 via @MattGSouthern

Pinterest‘s Top Trending Holiday Searches for 2019 via @MattGSouthern

ADVERTISEMENT Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more. Pinterest notes that users begin searching for holiday inspiration as early as June, and this year holiday searches are at an all-time high. “… people are searching Pinterest for the holidays more than ever, with searches for Christmas inspiration up 220% globally. Key themes are personalization, self-love, sustainability and making memories. Here are some of the most popular stress-free ideas Pinners are looking to try this holiday.“ Here’s a look at what’s trending on Pinterest this holiday season. Top Trending Holiday Decor Searches Sunflower Christmas tree (+66%) Boho Christmas decor […]