YouTube to Sell Artists’ Merchandise Underneath Videos via @MattGSouthern

YouTube to Sell Artists’ Merchandise Underneath Videos via @MattGSouthern

ADVERTISEMENT YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. Merchbar is currently home to over 1,000,000 items from 35,000 artists, making it one of the world’s largest music merchandise aggregator providers. In an announcement, YouTube emphasizes how it’s working to become a more valuable platform for artists: “This collaboration is another way YouTube is working with artists to become their most valuable platform, providing a single place to share their music, promote upcoming tour dates and showcase their own official […]

Google Ads is Testing New Lead Form Extensions via @MattGSouthern

Google Ads is Testing New Lead Form Extensions via @MattGSouthern

Google Ads is testing a new way for businesses to capture customer information with lead form extensions. This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account: GOOGLE ADS: *NEW* Lead Form Extensions Just spotted in my EGO Power+ Austria account.#ppcchat #ppc @GinnyMarvin @mattgsouthern pic.twitter.com/FiI8aibWMN — Steven Johns (@stevenjohns21) October 19, 2019 In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can only be accessed after filling out a lead form. Advertisers can […]

Pinterest Gives Users More Control Over Content on Their Home Feed via @MattGSouthern

Pinterest Gives Users More Control Over Content on Their Home Feed via @MattGSouthern

ADVERTISEMENT Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings. In addition, users will be able to see the boards, topics, followed accounts, and recent history that contribute to the recommendations shown in their home feed. Often users will search for something they need in the moment, but do not necessarily want to see recommendations for it every time they log in. For example, you might be searching for dinner recipes one day but would rather see recommendations for home decor in your main feed. Now it’s possible to fine tune those recommendations. Home Feed Tuner Pinterest will display everything that […]

Reddit’s First Content Sharing Integration is With Snapchat via @MattGSouthern

Reddit’s First Content Sharing Integration is With Snapchat via @MattGSouthern

ADVERTISEMENT Reddit content can now be shared directly to Snapchat, which marks Reddit’s first-ever native content sharing capabilities. To share Reddit content in Snapchat, simply tap the “share” icon while viewing a Reddit post on the mobile app, then share it to Snapchat as a story or in a direct message to friends. On the Snapchat side of things, when users are viewing content shared from Reddit they’ll see a new sticker which includes the Reddit logo and the subreddit where the content was published. Snapchat users can then swipe up to view the Reddit post. In order for a Snapchat user to view the Reddit content they will also […]

LinkedIn Introduces Enhanced Targeting Tools for Advertisers via @MattGSouthern

LinkedIn Introduces Enhanced Targeting Tools for Advertisers via @MattGSouthern

ADVERTISEMENT LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right audiences. The new tools include more sophisticated audience, targeting, and reporting features in Campaign Manager. These features are designed to bring more powerful reach and insights to LinkedIn campaigns. Audience Forecasting An improved campaign forecasting panel in Campaign Manager will allow marketers to learn more about their target audience. The panel can be customized to surface specific professional characteristics about an audience, such as top industries, years of experience, or company sizes “When combined with contacts you’ve uploaded to Matched Audiences, you can be sure that you’re not only serving ads to the specific […]

Facebook is Changing How it Calculates Organic Impressions via @MattGSouthern

Facebook is Changing How it Calculates Organic Impressions via @MattGSouthern

ADVERTISEMENT Facebook pages are likely to see organic impressions go down as a result of changes being made to how impressions are calculated. Matt Navarra broke the news today on Twitter, stating that the changes are rolling out between October 17-28. Bad news, social media managers… Facebook is changing how it calculates organic impressions meaning it will likely show a decline. Changes rolling out between Oct 17 – 28 pic.twitter.com/3QHuUqbCDZ — Matt Navarra (@MattNavarra) October 17, 2019 Here’s is a breakdown of the changes as I understand them. What’s Changing? Facebook is specifically changing how repeat organic page impressions are calculated. Changes will affect the time frame in which organic […]

Snapchat Introduces a New Ad Unit for Ecommerce Advertisers via @MattGSouthern

Snapchat Introduces a New Ad Unit for Ecommerce Advertisers via @MattGSouthern

ADVERTISEMENT Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for Ecommerce advertisers. “Over the years, Snap has invested heavily in solutions for performance marketers to drive their business, and this new addition will only increase the depth of our offering.” What Dynamic Ads offer that Snapchat’s other advertising options do not is automated personalization, which offers new ways to scale and drive performance. Snapchat is selling the ad unit as a simple way to create mobile ads at scale while maintaining brand identity through mobile-first templates. Further benefits of Dynamic Ads include: High quality creative: Easily choose from templates designed to showcase products visually, making ads […]

LinkedIn Gets a New Tool for Planning In-Person Networking Events via @MattGSouthern

LinkedIn Gets a New Tool for Planning In-Person Networking Events via @MattGSouthern

ADVERTISEMENT LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups. LinkedIn Events is being rolled out worldwide to all members. The tool allows users to create and join professional events, invite connections, manage events, have conversations with other attendees, and stay in touch afterward. “Hosting an event can seem daunting, but we’ve made the process easier by giving you features such as the ability to create private events, event update notifications, search filters to invite the right attendees, and the ability to engage with LinkedIn’s 645 million global members.” Creating Events Users can start planning events by navigating to the ‘Community’ […]

Facebook Ads in Search Results Rolling Out to More Advertisers via @MattGSouthern

Facebook Ads in Search Results Rolling Out to More Advertisers via @MattGSouthern

ADVERTISEMENT Facebook is giving more advertisers the ability to place ads in search results. Ads in Facebook search results have been available to select advertisers since last December. This past June, Facebook quietly rolled out the search results ad placement to more businesses. Now, an official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements. Facebook search results can also be manually selected as a placement when setting up campaigns. Once selected, ads will be eligible to appear in general search results and Marketplace search. Ads in both sets of search results will respect the audience targeting of […]