Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports. The post Google Ads Improves “By Conversion Time” Reporting With New Columns via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT Facebook is giving more advertisers the ability to place ads in search results. Ads in Facebook search results have been available to select advertisers since last December. This past June, Facebook quietly rolled out the search results ad placement to more businesses. Now, an official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements. Facebook search results can also be manually selected as a placement when setting up campaigns. Once selected, ads will be eligible to appear in general search results and Marketplace search. Ads in both sets of search results will respect the audience targeting of […]
Yahoo announced that all Yahoo Groups will be shut down on Monday, October 21st, and all Groups content will be removed on December 14th. After October 21st, users will no longer be able to upload new content to groups, but it will still remain on the network. On December 14th, the following types of content will be removed from Yahoo Groups: Files Polls Links Photos Folders Calendar Database Attachments Conversations Email Updates Message Digest Message History Going forward, Yahoo Groups will become harder to join as any currently public group will now be restricted or private. They can still be found in a search, but users will have to submit […]
ADVERTISEMENT Pinterest has released its 2019 Halloween report, which reveals insights into what people are most interested in this time of year. The company notes that it has tens of millions of Halloween-related boards where content inspired by television and movies is heavily trending. In addition to costumes and makeup, Halloween searches on Pinterest also include tattoos, games, art, weddings, and more. Here are the top costumes searches by those identifying as female: Powerpuff Girls Pirate Circus Stranger Things Alien Mermaid Harley Quinn 80’s costume Poison Ivy Alice in Wonderland Here are the top costumes searches by those identifying as male: Super hero Viking Spider-Man Joker Jedi Animal Circus Pirate […]
Facebook introduced new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. The post Facebook Introduces New Custom Templates for Stories Ads via @MattGSouthern appeared first on Search Engine Journal.
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020. The post New Report Reveals the 3 Trends Shaping Email Marketing in 2020 via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT Twitter has relaunched its app for Mac OS, which brings the same features and design of the iPhone app to Apple’s desktop computers. The old Mac app was discontinued back in February 2018. Unlike the previous iteration of Twitter for Mac, which was notorious for rarely being updated, the company promises that its new app will get new features just as quickly as the mobile app. Twitter for Mac is available to use now on Mac OS 10.15 Catalina. For the most part, it’s the same Twitter experience you’re used to, although the Mac app does come with some exclusive features such as: Multi-Task with Multiple Windows: Browse and […]
Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: Beginning in a few days, Google Search will start using new preview markup in search results. It will be fully live worldwide by next week. Learn more about the new markup here: https://t.co/hmjhcvguJF — Google Webmasters (@googlewmc) October 16, 2019 The new markup was introduced last month and gives site owners greater control over how their content is previewed in Google search snippets. Using the new markup, site owners can customize various search snippet attributes. Attributes could include the maximum length of […]
ADVERTISEMENT LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. Here’s a rundown of all the new features coming to LinkedIn Pages. Employee Notifications Page admins can now alert employees about important posts, which makes it easier for employees to engage with the content or share it to their LinkedIn network. In order to ensure this feature isn’t abused, LinkedIn is adding safeguards such as limiting notifications to once every seven […]
ADVERTISEMENT Instagram is introducing new features that give users more control over the data they share with third-party apps. Users share Instagram data with third-parties when they link their account with other apps for the purpose of importing and exporting photos. When Instagram users grant access to third-party apps they may also be sharing information other than photos, such as information contained in the users’ profiles. Now, Instagram is making it easier for users to manage all of the information shared with third-parties. ‘Apps and Websites’ Setting Users can now manage their connections to third-party apps by going into the Settings panel. From there, tap ‘Security’ and then tap ‘Apps […]