Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup. AR Beauty Try-on will be available to brands globally in a beta with YouTube Masthead and TrueView video discovery ads. With this feature, Google says beauty brands will be able to offer “realistic, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.” Ads with the new AR Beauty Try-on feature will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android. Both ad types are displayed prominently in the YouTube home feed. After tapping […]

Google Ads Introduces 2 New Ways to Target Users in Google Search via @MattGSouthern

Google Ads Introduces 2 New Ways to Target Users in Google Search via @MattGSouthern

Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market audiences. Here’s more about each of these targeting options. Affinity Audiences Targeting by ‘affinity audiences’ will help advertisers raise awareness and drive consideration among those who have already demonstrated a strong interest in a given topic. “For instance, let’s say you sell camping gear. To reach avid campers, you can pair an affinity audience like “Outdoor Enthusiast” with generic camping keywords. By adding this additional audience layer, you can reach people who are not only searching for […]

Facebook Launches New Tools to Help With Holiday Marketing via @MattGSouthern

Facebook Launches New Tools to Help With Holiday Marketing via @MattGSouthern

ADVERTISEMENT Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching today. Customizable Story Templates Facebook is introducing customizable story templates to help businesses create vertical, full-screen assets for ad campaigns. These story templates can also be used across Instagram and Facebook Messenger. Enhancements to Messenger and Instagram Direct During the holiday season, Facebook says it will introduce new features to Instagram Direct to help […]

Instagram is Bringing Direct Messaging to its Desktop Site via @MattGSouthern

Instagram is Bringing Direct Messaging to its Desktop Site via @MattGSouthern

ADVERTISEMENT Instagram appears to be in the process of bringing direct messaging to its desktop website. This was uncovered by Jane Manchun Wong who shared a series of screenshots on Twitter: As Wong states in one of the tweets shown above, Instagram Direct on desktop closely resembles the Facebook Messenger experience on desktop. Perhaps motivated by the popularity of Facebook Messenger, Instagram is making efforts to have its platform seen as more of a destination for direct messaging. Just last week, Instagram introduced Threads, which is a standalone messaging app for communicating with your closest Instagram friends. According to another leak from Jane Manchun Wong, Instagram is adopting another Messenger-like […]

Instagram Removes ‘Following’ Tab Which Let Users Keep Track of Others’ Activity via @MattGSouthern

Instagram Removes ‘Following’ Tab Which Let Users Keep Track of Others’ Activity via @MattGSouthern

ADVERTISEMENT Instagram has removed a section of its app which was referred to by many as a “stalker” tool. The ‘Following’ tab was an area that existed within the ‘Activity’ tab which let users see how people they’re following were engaging with content on Instagram. Similar to how the ‘Activity’ tab lists the recent likes and comments on your own content, the ‘Following’ tab listed which posts and comments were recently liked by people you’re following. The ‘Following’ tab would also track when someone you’re following started following another user. Virtually all activity from people you’re following could be found in that tab – the only thing it didn’t track […]

Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility via @MattGSouthern

Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility via @MattGSouthern

Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result. This topic was discussed in the latest instalment of the #AskGoogleWebmasters video series in which the following question was addressed: “[Do] we need to use structured data as per the Google Developers site (including required/recommended properties) or can we use more properties from Schema.org apart from the Developers site?” In response, Mueller says it’s perfectly fine to use structured data properties that aren’t listed in the Google Developers site. Structured data that’s listed on the Developers site is what Google officially supports as rich results – there […]

Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling via @MattGSouthern

Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling via @MattGSouthern

Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot. In addition, Bingbot will be continually updated to the latest version of Microsoft Edge going forward, making it evergreen like Googlebot. Microsoft says making these changes will create less fragmentation of the web and make lives easier for SEOs. Bingbot rendering web pages using Microsoft Edge on Chromium creates compatibility across web crawlers, ensuring all JavaScript frameworks can be supported. Fabrice Canel, Principal Program Manager of Microsoft-Bing, states: “By adopting Microsoft Edge, Bingbot will now render all web pages using the same underlying web platform technology already used today by Googlebot, […]

Google Reveals the Top Halloween Costume Searches for 2019 via @MattGSouthern

Google Reveals the Top Halloween Costume Searches for 2019 via @MattGSouthern

Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches. Whether you’re looking to target last-minute shoppers, or perhaps looking for some inspiration yourself, here are the costume ideas dominating Google search this year. Most Searched Halloween Costumes The most-searched Halloween costumes in the US this year are: IT Witch Spider-Man Dinosaur Descendants Clown Fortnite Chucky 1980s Unicorn Most Searched Couples Costumes The most-searched Halloween costumes for couples this year are: Lilo and Stitch Bonnie and Clyde Cosmo and Wanda Adam and Eve Cheech and Chong Mario and Luigi Chucky and Tiffany Sonny and Cher Rick and Morty Phineas and Ferb Most […]

Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing via @MattGSouthern

Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing via @MattGSouthern

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this change as part of a larger effort to improve user privacy while still being able to serve ads in a way that’s effective for publishers and marketers. Usually, when third-party cookies are blocked or restricted, advertisers no longer have the ability to limit the number of times someone sees an ad. That means someone who’s […]

Google Begins Showing User-Generated Images in Product Reviews via @MattGSouthern

Google Begins Showing User-Generated Images in Product Reviews via @MattGSouthern

Google is introducing user-generated images in product reviews on Google Shopping. Retailers can now include user-generated images in product review feeds, which creates an opportunity to show future customers pictures of products taken by existing customers. According to recent data from a Google study, the first place consumers go to research a purchases they plan to make is Google Search. Further, 50% of digital shoppers say images helped them decide what to buy. Retailers can get started with displaying user-generated images in product reviews by utilizing this updated schema and signing up for Google’s product ratings program here. This new feature is currently only available on mobile in the US, […]