Twitter Begins Showing More Ads to Some Users via @MattGSouthern

Twitter Begins Showing More Ads to Some Users via @MattGSouthern

ADVERTISEMENT Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users. The company tells CNBC that it typically shows fewer ads to users with a large number of followers. Some users may never have seen any ads at all in their feeds, depending on how many followers they had. In theory, showing fewer ads would lead to a more enjoyable experience, which would leave Twitter’s popular users happy and wanting to keep using it. Going forward, Twitter will show ads to everyone who uses the platform, which will result in some users seeing more ads than usual. Here is the statement provided by a […]

Google Ads Brings New Sets of Data to Shopping Campaigns via @MattGSouthern

Google Ads Brings New Sets of Data to Shopping Campaigns via @MattGSouthern

Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases. Cart data goes buying tracking sales for products featured in an ad. An ad click on a product may lead to sales of other products, so cart data allows advertisers to see any items purchased after ads are clicked, which products are most likely to convert, and which items are the top sellers. Enabling cart data for shopping campaigns offers the following benefits: Detailed reports of items sold Clear measure of revenue and profit generated by Shopping Ads Detailed reporting on cart size and average order value What’s Included in a Cart Data […]

Google Highlights Restaurants That Earned ‘Local Favorite’ Status via @MattGSouthern

Google Highlights Restaurants That Earned ‘Local Favorite’ Status via @MattGSouthern

Google is highlighting the most loved restaurants in some of the major cities in the US. Google’s new local favorites lists highlight the top rated rated restaurants, hidden gems, and rising stars in Chicago, Los Angeles, and New York City. ‘Local Favorite’ is a designation that was introduced this past summer in Google My Business. There was little information provided about how to earn that status, other than it would go to the top 5% of businesses. Google has now revealed more about what goes into calculating the top 5%: “Every day, people visit Business Profiles on Google to look at reviews, menus, or photos, and use that information to […]

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries via @MattGSouthern

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries via @MattGSouthern

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether. Google is using a new technology it introduced last year, called BERT, to understand search queries. BERT stands for bidirectional encoder representations from transformers. Transformers refer to models that process words in relation to all other words in a sentence. That means BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This will lead to a better understanding of queries, compared to processing words one-by-one in order. […]

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads to Improve the Optimization of App Campaigns via @MattGSouthern

Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update app campaigns by attribute traffic to each of those creative assets. By knowing exactly which combination of creative assets is driving app downloads, Google Ads can improve the way campaigns select and serve asset combinations as ads. The new data will also help advertisers make more informed design decisions. These changes are rolling out over the coming months. Advertisers with active app campaigns will automatically have their campaigns updated. So there is nothing for advertisers to do in order to […]

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

Google’s Advice on How to Determine if Your Business Needs a Website via @MattGSouthern

The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website right away. The video contains different suggestions for different types of businesses. Google’s Advice: Do I Need a Website? If your business only has a physical storefront, then Google recommends starting with Google My Business. This still allows a business to get found in search results without investing the same amount of time and effort as it takes to build a website. If your business sells products online, then Google actually recommends investing your time in social media before building […]