Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing. [embedded content] Google describes the series as: “… a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.” New videos will be released every two weeks and […]

Google Ads Rolls Out 2 New Tools for Responsive Search Ads via @MattGSouthern

Google Ads Rolls Out 2 New Tools for Responsive Search Ads via @MattGSouthern

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up from Google Ads Editor, the Google Ads API, and the mobile app. The two new tools include: Performance column: Identify the exact creative assets that are driving results in high volume ad groups. Improve “Low” rated assets, keep “Good” performing assets, and emulate the “Best” performing assets. Ad variations: Google Ads’ ad variations now supports responsive search ads, which lets advertisers run their own ad copy tests. Google recommends getting started by adding at least one responsive search ad and […]

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros via @MattGSouthern

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros via @MattGSouthern

The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org. Its board of directors is made up of some of the most respected individuals in the industry: Amy Bishop, owner, Cultivative, and frequent speaker on paid search. Brad Geddes, co-founder AdAlysis, author, speaker and leading PPC educator. Navah Hopkins, digital marketer and international speaker at WordStream. John Lee, learning strategist – learning engagement at Microsoft Advertising. Aaron Levy, group director, SEM at Tinuiti, leading PPC speaker and educator Melissa Mackey, supervisor at Gyro and writer and speaker on PPC topics Samantha Noble, founder, Biddable […]

Google’s John Mueller Speaks on SEO for Dark Mode Websites via @MattGSouthern

Google’s John Mueller Speaks on SEO for Dark Mode Websites via @MattGSouthern

Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings. This topic came up during the Google Webmaster Central hangout on October 18. With dark mode settings for websites growing in popularity, it was only a matter of time before Mueller was asked about this. Here is the question that was submitted: “We want to implement a dark mode for our website. Do we have to consider anything in relation to SEO?” Mueller begins his response by saying he’s personally a fan of the dark mode trend. He thinks it’s cool and not something he expected users would have ever wanted […]

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October 18. Here is the question that was submitted: “Wondering if Google checks status codes before anything else, like before rendering content?” In response, Mueller confirmed that’s correct. Google does check the status codes before rendering or indexing content. Specifically, Google will check for a ‘200’ status code before proceeding with crawling any further. A 200 status code indicates to Google that it’s crawling a valid page and there might be content worth indexing on it. On the other hand, if […]

Pinterest‘s Top Trending Holiday Searches for 2019 via @MattGSouthern

Pinterest‘s Top Trending Holiday Searches for 2019 via @MattGSouthern

ADVERTISEMENT Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more. Pinterest notes that users begin searching for holiday inspiration as early as June, and this year holiday searches are at an all-time high. “… people are searching Pinterest for the holidays more than ever, with searches for Christmas inspiration up 220% globally. Key themes are personalization, self-love, sustainability and making memories. Here are some of the most popular stress-free ideas Pinners are looking to try this holiday.“ Here’s a look at what’s trending on Pinterest this holiday season. Top Trending Holiday Decor Searches Sunflower Christmas tree (+66%) Boho Christmas decor […]

YouTube to Sell Artists’ Merchandise Underneath Videos via @MattGSouthern

YouTube to Sell Artists’ Merchandise Underneath Videos via @MattGSouthern

ADVERTISEMENT YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. Merchbar is currently home to over 1,000,000 items from 35,000 artists, making it one of the world’s largest music merchandise aggregator providers. In an announcement, YouTube emphasizes how it’s working to become a more valuable platform for artists: “This collaboration is another way YouTube is working with artists to become their most valuable platform, providing a single place to share their music, promote upcoming tour dates and showcase their own official […]

Google Ads is Testing New Lead Form Extensions via @MattGSouthern

Google Ads is Testing New Lead Form Extensions via @MattGSouthern

Google Ads is testing a new way for businesses to capture customer information with lead form extensions. This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account: GOOGLE ADS: *NEW* Lead Form Extensions Just spotted in my EGO Power+ Austria account.#ppcchat #ppc @GinnyMarvin @mattgsouthern pic.twitter.com/FiI8aibWMN — Steven Johns (@stevenjohns21) October 19, 2019 In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can only be accessed after filling out a lead form. Advertisers can […]

Pinterest Gives Users More Control Over Content on Their Home Feed via @MattGSouthern

Pinterest Gives Users More Control Over Content on Their Home Feed via @MattGSouthern

ADVERTISEMENT Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings. In addition, users will be able to see the boards, topics, followed accounts, and recent history that contribute to the recommendations shown in their home feed. Often users will search for something they need in the moment, but do not necessarily want to see recommendations for it every time they log in. For example, you might be searching for dinner recipes one day but would rather see recommendations for home decor in your main feed. Now it’s possible to fine tune those recommendations. Home Feed Tuner Pinterest will display everything that […]

Reddit’s First Content Sharing Integration is With Snapchat via @MattGSouthern

Reddit’s First Content Sharing Integration is With Snapchat via @MattGSouthern

ADVERTISEMENT Reddit content can now be shared directly to Snapchat, which marks Reddit’s first-ever native content sharing capabilities. To share Reddit content in Snapchat, simply tap the “share” icon while viewing a Reddit post on the mobile app, then share it to Snapchat as a story or in a direct message to friends. On the Snapchat side of things, when users are viewing content shared from Reddit they’ll see a new sticker which includes the Reddit logo and the subreddit where the content was published. Snapchat users can then swipe up to view the Reddit post. In order for a Snapchat user to view the Reddit content they will also […]