ADVERTISEMENT LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right audiences. The new tools include more sophisticated audience, targeting, and reporting features in Campaign Manager. These features are designed to bring more powerful reach and insights to LinkedIn campaigns. Audience Forecasting An improved campaign forecasting panel in Campaign Manager will allow marketers to learn more about their target audience. The panel can be customized to surface specific professional characteristics about an audience, such as top industries, years of experience, or company sizes “When combined with contacts you’ve uploaded to Matched Audiences, you can be sure that you’re not only serving ads to the specific […]
ADVERTISEMENT Facebook pages are likely to see organic impressions go down as a result of changes being made to how impressions are calculated. Matt Navarra broke the news today on Twitter, stating that the changes are rolling out between October 17-28. Bad news, social media managers… Facebook is changing how it calculates organic impressions meaning it will likely show a decline. Changes rolling out between Oct 17 – 28 pic.twitter.com/3QHuUqbCDZ — Matt Navarra (@MattNavarra) October 17, 2019 Here’s is a breakdown of the changes as I understand them. What’s Changing? Facebook is specifically changing how repeat organic page impressions are calculated. Changes will affect the time frame in which organic […]
ADVERTISEMENT Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for Ecommerce advertisers. “Over the years, Snap has invested heavily in solutions for performance marketers to drive their business, and this new addition will only increase the depth of our offering.” What Dynamic Ads offer that Snapchat’s other advertising options do not is automated personalization, which offers new ways to scale and drive performance. Snapchat is selling the ad unit as a simple way to create mobile ads at scale while maintaining brand identity through mobile-first templates. Further benefits of Dynamic Ads include: High quality creative: Easily choose from templates designed to showcase products visually, making ads […]
ADVERTISEMENT LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups. LinkedIn Events is being rolled out worldwide to all members. The tool allows users to create and join professional events, invite connections, manage events, have conversations with other attendees, and stay in touch afterward. “Hosting an event can seem daunting, but we’ve made the process easier by giving you features such as the ability to create private events, event update notifications, search filters to invite the right attendees, and the ability to engage with LinkedIn’s 645 million global members.” Creating Events Users can start planning events by navigating to the ‘Community’ […]
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports. The post Google Ads Improves “By Conversion Time” Reporting With New Columns via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT Facebook is giving more advertisers the ability to place ads in search results. Ads in Facebook search results have been available to select advertisers since last December. This past June, Facebook quietly rolled out the search results ad placement to more businesses. Now, an official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements. Facebook search results can also be manually selected as a placement when setting up campaigns. Once selected, ads will be eligible to appear in general search results and Marketplace search. Ads in both sets of search results will respect the audience targeting of […]
Yahoo announced that all Yahoo Groups will be shut down on Monday, October 21st, and all Groups content will be removed on December 14th. After October 21st, users will no longer be able to upload new content to groups, but it will still remain on the network. On December 14th, the following types of content will be removed from Yahoo Groups: Files Polls Links Photos Folders Calendar Database Attachments Conversations Email Updates Message Digest Message History Going forward, Yahoo Groups will become harder to join as any currently public group will now be restricted or private. They can still be found in a search, but users will have to submit […]
ADVERTISEMENT Pinterest has released its 2019 Halloween report, which reveals insights into what people are most interested in this time of year. The company notes that it has tens of millions of Halloween-related boards where content inspired by television and movies is heavily trending. In addition to costumes and makeup, Halloween searches on Pinterest also include tattoos, games, art, weddings, and more. Here are the top costumes searches by those identifying as female: Powerpuff Girls Pirate Circus Stranger Things Alien Mermaid Harley Quinn 80’s costume Poison Ivy Alice in Wonderland Here are the top costumes searches by those identifying as male: Super hero Viking Spider-Man Joker Jedi Animal Circus Pirate […]
Facebook introduced new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram. The post Facebook Introduces New Custom Templates for Stories Ads via @MattGSouthern appeared first on Search Engine Journal.
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020. The post New Report Reveals the 3 Trends Shaping Email Marketing in 2020 via @MattGSouthern appeared first on Search Engine Journal.