Twitter’s Mac App is Back via @MattGSouthern

Twitter’s Mac App is Back via @MattGSouthern

ADVERTISEMENT Twitter has relaunched its app for Mac OS, which brings the same features and design of the iPhone app to Apple’s desktop computers. The old Mac app was discontinued back in February 2018. Unlike the previous iteration of Twitter for Mac, which was notorious for rarely being updated, the company promises that its new app will get new features just as quickly as the mobile app. Twitter for Mac is available to use now on Mac OS 10.15 Catalina. For the most part, it’s the same Twitter experience you’re used to, although the Mac app does come with some exclusive features such as: Multi-Task with Multiple Windows: Browse and […]

Google’s New Customizable Search Snippets Begin Rolling Out This Week via @MattGSouthern

Google’s New Customizable Search Snippets Begin Rolling Out This Week via @MattGSouthern

Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: Beginning in a few days, Google Search will start using new preview markup in search results. It will be fully live worldwide by next week. Learn more about the new markup here: https://t.co/hmjhcvguJF — Google Webmasters (@googlewmc) October 16, 2019 The new markup was introduced last month and gives site owners greater control over how their content is previewed in Google search snippets. Using the new markup, site owners can customize various search snippet attributes. Attributes could include the maximum length of […]

LinkedIn Rolls Out 3 New Features for Company Pages via @MattGSouthern

LinkedIn Rolls Out 3 New Features for Company Pages via @MattGSouthern

ADVERTISEMENT LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. Here’s a rundown of all the new features coming to LinkedIn Pages. Employee Notifications Page admins can now alert employees about important posts, which makes it easier for employees to engage with the content or share it to their LinkedIn network. In order to ensure this feature isn’t abused, LinkedIn is adding safeguards such as limiting notifications to once every seven […]

Instagram Gives Users More Control Over Data Shared With Third-Party Apps via @MattGSouthern

Instagram Gives Users More Control Over Data Shared With Third-Party Apps via @MattGSouthern

ADVERTISEMENT Instagram is introducing new features that give users more control over the data they share with third-party apps. Users share Instagram data with third-parties when they link their account with other apps for the purpose of importing and exporting photos. When Instagram users grant access to third-party apps they may also be sharing information other than photos, such as information contained in the users’ profiles. Now, Instagram is making it easier for users to manage all of the information shared with third-parties. ‘Apps and Websites’ Setting Users can now manage their connections to third-party apps by going into the Settings panel. From there, tap ‘Security’ and then tap ‘Apps […]

Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights via @MattGSouthern

Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights via @MattGSouthern

ADVERTISEMENT Facebook has released its 2019 holiday marketing guide, which is full of insights heading into the busiest shopping season of the year. Here are some of the top insights from Facebook’s new guide: As of last year, 43% of shoppers started shopping for the holidays in November or earlier. By late November, nearly 1 in 10 shoppers had finished their holiday shopping. 50% of holiday shopping was complete by Monday, December 3 2018. 69% of people find stories on Facebook and Instagram to be a great way to discover and become familiar with new products or services. 62% of people become more interested in a brand or product after […]

Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows via @MattGSouthern

Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows via @MattGSouthern

A new forecast from eMarkerter on US ad spending predicts that Google’s share of search revenue will drop over the next two years, while Amazon’s share will grow. From eMarketer: “The US search ad market overall will grow nearly 18% this year to reach $55.17 billion. Google will obtain a 73.1% share, translating to $40.33 billion. But, while Google will remain the dominant player for the next several years, its share is dropping. By 2021, it will capture 70.5% of the market.” Customers Turning to Amazon Before Google Polling results from eMarketer suggest that more customers are turning to Amazon before Google when it comes to product searches. Amazon’s search […]

Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup. AR Beauty Try-on will be available to brands globally in a beta with YouTube Masthead and TrueView video discovery ads. With this feature, Google says beauty brands will be able to offer “realistic, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.” Ads with the new AR Beauty Try-on feature will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android. Both ad types are displayed prominently in the YouTube home feed. After tapping […]

Google Ads Introduces 2 New Ways to Target Users in Google Search via @MattGSouthern

Google Ads Introduces 2 New Ways to Target Users in Google Search via @MattGSouthern

Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market audiences. Here’s more about each of these targeting options. Affinity Audiences Targeting by ‘affinity audiences’ will help advertisers raise awareness and drive consideration among those who have already demonstrated a strong interest in a given topic. “For instance, let’s say you sell camping gear. To reach avid campers, you can pair an affinity audience like “Outdoor Enthusiast” with generic camping keywords. By adding this additional audience layer, you can reach people who are not only searching for […]

Facebook Launches New Tools to Help With Holiday Marketing via @MattGSouthern

Facebook Launches New Tools to Help With Holiday Marketing via @MattGSouthern

ADVERTISEMENT Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching today. Customizable Story Templates Facebook is introducing customizable story templates to help businesses create vertical, full-screen assets for ad campaigns. These story templates can also be used across Instagram and Facebook Messenger. Enhancements to Messenger and Instagram Direct During the holiday season, Facebook says it will introduce new features to Instagram Direct to help […]

Instagram is Bringing Direct Messaging to its Desktop Site via @MattGSouthern

Instagram is Bringing Direct Messaging to its Desktop Site via @MattGSouthern

ADVERTISEMENT Instagram appears to be in the process of bringing direct messaging to its desktop website. This was uncovered by Jane Manchun Wong who shared a series of screenshots on Twitter: As Wong states in one of the tweets shown above, Instagram Direct on desktop closely resembles the Facebook Messenger experience on desktop. Perhaps motivated by the popularity of Facebook Messenger, Instagram is making efforts to have its platform seen as more of a destination for direct messaging. Just last week, Instagram introduced Threads, which is a standalone messaging app for communicating with your closest Instagram friends. According to another leak from Jane Manchun Wong, Instagram is adopting another Messenger-like […]