Google Search Console Adds Reports for Guided Recipes via @MattGSouthern

Google Search Console Adds Reports for Guided Recipes via @MattGSouthern

Google is adding support for Guided Recipes in Search Console, as well as the ability to validate the markup in the Rich Results Test tool. Guided Recipe markup is designed to help walk users through a step-by-step process when searching for recipes in Google Assistant. Google launched this feature two years ago, and until now site owners have not had an easy way of determining how well the markup is performing. Further, Google has not offered a way to validate the markup in order to be sure it’s implemented correctly. With the new features announced today Google is making up for those limitations: We are happy to 📣 announce support […]

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19 via @MattGSouthern

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19 via @MattGSouthern

Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19. Over four billion people are staying home worldwide as of this week, Google says, which has lead to significant shifts in online behavior. Google’s research highlights five key trends that demonstrate how consumers’ interests, expectations, and purchasing behavior have been altered. The five key trends listed in Google’s report include: More consumers using multiple devices Increased reliance on Google People are creating and fostering relationships virtually Adjusting routines to be at-home-first People are practicing self-care more Here’s more insight into each of these trends based on Google’s latest data. Multiple […]

Facebook Plans to Integrate Giphy With Instagram Following Acquisition via @MattGSouthern

Facebook Plans to Integrate Giphy With Instagram Following Acquisition via @MattGSouthern

Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million. In Facebook’s official announcement, the company reveals Giphy will be joining the Instagram team: “GIPHY, a leader in visual expression and creation, is joining the Facebook company today as part of the Instagram team.” Facebook goes on to state Giphy’s library will be further integrated with Instagram, as well as the company’s other apps: “GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express […]

Google’s John Mueller: “Ranking Isn’t Always the Goal” via @MattGSouthern

Google’s John Mueller: “Ranking Isn’t Always the Goal” via @MattGSouthern

Site owners should not be so concerned about ranking well in Google that they lose sight of making content that’s useful to people. That’s the gist of a recent comment left by Google’s John Mueller in a Reddit thread about search rankings. The thread asks: “If I didn’t know what technical SEO was, but had consistent high quality CONTENT, could I rank #1?” In response, Mueller shares a statement that’s seldom heard in the SEO world: “Ranking isn’t always the goal.” What’s most important is to create content that people are searching for. In theory, a page could rank well based on content alone, especially if the topic isn’t often […]

YouTube Launches 4 New Features For Video Creators via @MattGSouthern

YouTube Launches 4 New Features For Video Creators via @MattGSouthern

YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel. Each of the new features were previewed in the latest edition of the company’s ‘Creator Insider’ videos. Some are available now, while others are rolling out over the next few weeks. Here’s more about the new features for video creators. Know When Your Audience is Online One of the new features YouTube is rolling out was initially launched last month in a limited preview. Now it’s being rolled out to 100% of channels. For the first time ever, YouTube is giving creators access to data which lets them know when their […]

Google’s Monetization Policies for Publishers & Advertisers via @MattGSouthern

Google’s Monetization Policies for Publishers & Advertisers via @MattGSouthern

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. Creating Monetization Policies In creating monetized policies, the Google Trust & Safety team strives to strike a balance between: Keeping advertisers happy Increasing publisher revenue growth Maintaining positive user experiences When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the needs of the entire industry in mind when […]

Google Search Console Security Issues Explained via @MattGSouthern

Google Search Console Security Issues Explained via @MattGSouthern

Google goes over all the security issues reported on by Search Console in a new explainer video. The video is another installment of Google’s Search Console Training video series on YouTube. It’s actually a follow-up to Google’s last video which deals with the security issues report itself. The previous video taught users how to find and fix security issues using the reports in Search Console. This last video goes into more detail about he types of security issues and what causes them. Hacking and Social Engineering The types of security issues reported on by Search Console can fall into one of two categories: hacking or social engineering. Hacking There are […]

Instagram to Let Users Pin Comments to the Top of Posts via @MattGSouthern

Instagram to Let Users Pin Comments to the Top of Posts via @MattGSouthern

Instagram is testing pinned comments on posts as part of a larger effort to combat bullying on the platform. This feature allows users to highlight positive sentiments and, hopefully, encourage more of the same. Pinned comments will soon be rolled out as a test, which will make Instagram the first of the top social networks to offer the feature. If YouTube is anything to go by, which has had pinned comments since 2016, this feature has the potential to add a whole other level of engagement to Instagram posts. Pinning Positivity Pinned comments can be especially helpful in situations where a user is getting an abundance of mean or inappropriate […]

LinkedIn Pages Can Now Host Virtual Live Events via @MattGSouthern

LinkedIn Pages Can Now Host Virtual Live Events via @MattGSouthern

LinkedIn Pages are being updated with the ability to create virtual events, in response to the rapid shift from in-person to online conferences. Virtual events are made possible by combining two existing features: LinkedIn Events and LinkedIn Live. The two features can now work together, allowing marketers to stream live video content directly to LinkedIn Events attendees. We’re in the midst of a social media live video boom right now, and LinkedIn is included in that. According to LinkedIn’s data, live video is driving significantly more engagement than other types of videos. Live video on LinkedIn is seeing 23X more comments per post and 6X more reactions per post than […]