Facebook & Instagram Add More Ways to Support Local Businesses via @MattGSouthern

Facebook & Instagram Add More Ways to Support Local Businesses via @MattGSouthern

Facebook is expanding its efforts to assist local businesses with overcoming the challenges they’re facing during the COVID-19 pandemic. “As many stores remain closed and social media serves as an online Main Street, the shift to doing business online is more urgent than ever.” Facebook and Instagram are receiving new features that will allow other users to discover and support small businesses in their area. Both platforms are also adding tools to help businesses stay informed and connected with their customers. #SupportSmallBusinesses Facebook will begin promoting a #SupportSmallBusinesses hashtag while encouraging users to share a small business they love. This has the potential to increase exposure for small businesses and […]

Google My Business Listings Can Link to Gift Card & Donation Pages via @MattGSouthern

Google My Business Listings Can Link to Gift Card & Donation Pages via @MattGSouthern

Google is letting businesses add links to their GMB listing that customers can click on to purchase gift cards or make donations. Businesses can link directly to a gift card purchase page on their website. If a business does not have a dedicated page of gift card offerings, they can sign up with one of Google’s partners which includes Square, Toast, Clover, and Vagaro. In order to allow businesses to accept donations via their GMB listing, Google has partnered with PayPal and GoFundMe. Support links will be visible to consumers later in search results later this month. Google is not charging any additional fees for this service, though there may […]

Using Google Search Console to Find & Fix Security Issues via @MattGSouthern

Using Google Search Console to Find & Fix Security Issues via @MattGSouthern

Google published a detailed explainer video that teaches site owners how to find and fix security issues with Search Console. The video is another installment of Google’s Search Console Training video series on YouTube. The video goes over: The main types of security issues that may affect a website. How to use Search Console to find the issues. What to do after the errors have been corrected. Security Issues Report in Search Console The security issues report in Search Console alerts webmasters about malicious behavior on their websites. A security issue involves a website being hacked or used in ways that could potentially harm a visitor or their device. These […]

Google Reveals the Fastest Growing Product Categories in Search Results via @MattGSouthern

Google Reveals the Fastest Growing Product Categories in Search Results via @MattGSouthern

Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one month to another and, as Google notes, marketers are “hungry” for more data. “Last month, there were spikes in search interest for household supplies and jigsaw puzzles as people spent more time at home. This month we’ve seen surging interest for sewing machines and baking materials in the U.S., and tetherball sets and chalk in […]

LinkedIn Temporarily Deindexed from Google via @MattGSouthern

LinkedIn Temporarily Deindexed from Google via @MattGSouthern

LinkedIn found itself deindexed from Google search results on Wednesday, which may or may not have occurred due to an error on their part. The telltale sign of an entire domain being deindexed from Google is performing a “site:” search and seeing zero results. That was exactly the case with LinkedIn earlier today: There were no results for LinkedIn in Google from early morning to mid afternoon on Wednesday – roughly 10 hours in total. There’s no doubt this had a significant impact on LinkedIn’s traffic for the day, but the site itself was still accessible. Users could still visit LinkedIn by navigating to the domain directly, or by clicking […]

Google: If Choosing Between Desktop or Mobile Site, Choose Mobile via @MattGSouthern

Google: If Choosing Between Desktop or Mobile Site, Choose Mobile via @MattGSouthern

Google’s John Mueller recently stated that site owners should prioritize their mobile site if they have both a desktop and mobile version. This topic was discussed in a Google Webmaster Central hangout held on May 1, 2020. Question: Focus on Mobile or Desktop for SEO? An e-commerce site owner submitted a question asking whether they should focus on improving the mobile or desktop version of site. The site owner doesn’t have the budget to update both versions, and most of all wants to ensure their efforts are conducive to improving search rankings. From an SEO perspective, on which version of the site should the owner dedicate their time and resources? […]

Google’s Top 3 Metrics for Evaluating User Experience via @MattGSouthern

Google’s Top 3 Metrics for Evaluating User Experience via @MattGSouthern

ADVERTISEMENT Google has defined a set of metrics site owners should focus on when optimizing for user experience. By defining these Core Web Vitals, Google aims to provide unified guidance for quality signals that Google says are “essential to delivering a great user experience on the web.” “Optimizing for quality of user experience is key to the long-term success of any site on the web. Whether you’re a business owner, marketer, or developer, Web Vitals can help you quantify the experience of your site and identify opportunities to improve.” Google emphasizes the importance of Core Web Vitals over other metrics as they’re critical to all web experiences. Users’ expectations for […]

Google Search Console Reports on COVID-19 Special Announcement Schema via @MattGSouthern

Google Search Console Reports on COVID-19 Special Announcement Schema via @MattGSouthern

Google is rolling out a report in Search Console for sites utilizing the new COVID-19 ‘SpecialAnnouncement’ structured data markup. Schema.org structured data markup for special announcements related to COVID-19 was first introduced last month. Any site can use the new markup, but it’s only supported in Google search results for specific categories of websites. Currently, Google is using special announcement markup to highlight announcements from health and government agency sites – such as school closures and stay-at-home directives. Here is what a COVID-19 special announcement looks like in Google search results: Sites using the markup can now monitor the appearance of their rich results in Google Search, as well as […]

Google Confirms May 2020 Core Algorithm Update Rolling Out Today via @MattGSouthern

Google Confirms May 2020 Core Algorithm Update Rolling Out Today via @MattGSouthern

Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – May 4, 2020. The update will officially be known as the “May 2020 Core Update.” Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G — Google SearchLiaison (@searchliaison) May 4, 2020 Google has been one step ahead of the SEO community when it comes to naming these updates, as the company now defaults to a generic Month/Year naming pattern. Otherwise, […]

LinkedIn Releases New Tools for Virtual Job Interviews via @MattGSouthern

LinkedIn Releases New Tools for Virtual Job Interviews via @MattGSouthern

LinkedIn is releasing new tools in response to all aspects on the job hunt going virtual due to COVID-19, including the job interview itself. LinkedIn is launching a test version of a new video introduction feature, as well as an AI-powered tool that gives feedback on peoples’ spoken word responses. Here’s more about each of these new tools. Video Introductions LinkedIn is testing a feature that’s designed to improve peoples’ ability to make a positive first impression to hiring managers. “We’ve found that 65 percent of people believe that the impression you make online is just as important as the one you make in person, but it can be challenging […]