How to Perfect Your Facebook Ads Placement Strategy via @michellemsem

How to Perfect Your Facebook Ads Placement Strategy via @michellemsem

The Facebook Ad Network is massive and provides lots of placements for you to show an ad to potential customers. Each placement has its own characteristics whether it’s the Newsfeed, Messenger, right-hand rail, or someplace around the audience network. But Facebook Ads placements are often overlooked when developing account strategy or optimizing performance. So what’s the problem? Despite the large number of options here, I typically see advertisers fall into one of two categories: No attention paid to placements Choose a set list of placements and only ever run there Both of these strategies have their place and can work well for certain businesses, but I believe having a specific […]

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn Lookalike audiences, if you upload a list, wear it out, and then upload another list for the same persona 6 months later, how much of the lookalike will change vs. overlap with the first created lookalike? A. We’re not privy to the information of how much overlap there is between the Lookalike models, so this is hard to know. One way to try and prevent over-saturation would be to change up the offer or at least creative for the new Lookalike. Even if someone has […]