After listening to The Search Engine Journal Show podcast between Brent Csutoras and Bill Hunt where they talked about a number of challenges with hreflang implementation, I thought it might be time to explain how to minimize some of the key challenges and debunk some others. Hreflang is actually a fairly straightforward concept that enables you to take the ambiguity out of a set of pages, especially in a common language, and attribute them to a specific local. Very simply, you have a page for the U.S. and then you have the exact same page for multiple other markets. Hreflang is a method to indicate which specific language markets each […]
In the world of international SEO, the hreflang element is one of the most impactful tools for SEO professionals and website owners. Having the wrong language or country pages showing up in the search results is a fairly common problem among global websites, even when there are no duplicate language sites. It may not be a site-wide issue and only happens with certain search queries. In the old days, we had to create target country signals for every market to designate its location by distinct differences, such as ccTLDs and server locations, but that didn’t solve all of the geotargeting problems. So, when Google announced the hreflang in 2013, you […]
To effectively reach audiences from different countries, owners of global websites must always keep these key aspects in mind. The post Global vs. Local Websites: Which Is Right for You? via @motokohunt appeared first on Search Engine Journal.