All posts by msheng@hubspot.com Maddie Sheng

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI) among so many audience members and competitors, start with why you want to use Facebook ads and what you hope to achieve with them. After all, your campaign objective is the first thing Facebook will ask you about when you go to create an ad. Your Facebook campaign objective — meaning the action you want someone to take after they […]

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily. Without further ado, let’s walk through some strategies and examples to help you perfect your Twitter […]