SaaS Growth Fundamentals: 7 Systems for Generating Repeat Business via @drumming

SaaS Growth Fundamentals: 7 Systems for Generating Repeat Business via @drumming

ADVERTISEMENT As your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a SaaS business will have you overspending on customer acquisition and will prevent you from reaching your growth goals. Whether you come from a B2B or B2C SaaS organization, here are seven effective ways you can use to improve customer retention, loyalty, and referrals. 1. Set Recurring Revenue Goals What percentage of your annual revenue do you rely on from repeat business? For subscription-based business, the ratio of existing-to-new customers will continue to increase over time. How do you measure success over three, six, and 12 months? A […]