6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create every possible ad size or type. This is one of the reasons Google rolled out responsive display ads in 2016. It was a way to help out advertisers — and a way to potentially fill more ad placements. Since 2018, responsive display ads have been the default ad type for the GDN, and responsive display ads are something we use quite often for clients. And if you’re not using them for yourself or your clients, it might be time to […]

Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven

Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven

It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018. Google Ads has a built-in feature that provides users with an optimization score and recommendations to improve it. This sounds good in theory. But what would happen if you applied Google’s recommendations across the board? This question came up recently when a client came to us with a new goal. He wanted to get his Google Ads optimization score to 100%. This isn’t something we typically hear from clients. We cautioned him that we would need to go slow. His account has over 200 […]

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven

For many of us, December is a less busy time of year. People go on vacation and business slows down. And as with many PPC marketers, I like to use this time to get caught up, regroup, and prepare for the coming year. You might consider doing the same. Because the strategies you put into place now can continue to pay dividends throughout 2020. If you’re not sure where to start, here are four suggestions for where to put your efforts. 1. Data Studio Google’s Data Studio is a way to directly connect your data sources to your reporting. It was rolled out in 2016. Since then, it’s only gotten better. […]

Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven

Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven

Google Ads message extensions were rolled out in October 2016 without a lot of fanfare. At the time, we assessed which of our clients would be a good fit for this kind of extension and approached those clients to see if they’d be willing to give message extensions a try. But many of them resisted – often with legitimate concerns. More recently, however, we’re taking another look at message extensions. Some additional features and options have been added since their initial rollout, making them more flexible and appealing. Still, I expect to hear many of the same objections. Therefore, I will use this article to review what message extensions are […]