Why PPC Marketers Should Fall in Love with Broad Match via @purnavirji

Why PPC Marketers Should Fall in Love with Broad Match via @purnavirji

Some of my favorite things to read on social media are the posts asking people to share their unpopular opinions. It’s practically guaranteed entertainment. Mine is that I think butterflies are terrifying – they’re just creepy crawlies disguised with pretty wings! While I’m likely in the minority on this opinion, there is one unpopular opinion in PPC that has a strong chance of getting the majority to agree: You can fall in love with broad match. Sounds implausible, right? Especially when most of us want to run screaming for the hills when we hear the words “broad match.” After all, we were once young, innocent PPC marketers with stars in […]