10 Ways to Make Your Blog Post Interactive

10 Ways to Make Your Blog Post Interactive

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that […]

10 Email Preview Tools For Different Inboxes

10 Email Preview Tools For Different Inboxes

You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers. Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. That’s why it’s important to make […]

8 Google Shopping Ad Strategies That’ll Drive Sales

8 Google Shopping Ad Strategies That’ll Drive Sales

I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we’ll review how to structure your Google shopping campaign and the top strategies that’ll drive sales. If you want to set up Google shopping […]

9 Ways to Crush the End of a Blog Post

9 Ways to Crush the End of a Blog Post

When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information. As a blog writer, this second lesson is the standard I hold myself to. With conclusions, it’s no different. Conclusions are a necessary element of your blog posts […]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand. Below, let’s review grassroots marketing from the best strategies to examples that’ll inspire your own campaigns. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. However, this might […]

19 Ways to Effectively Increase Your Conversion Rate

19 Ways to Effectively Increase Your Conversion Rate

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert. As a marketer, it’s important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren’t converting on your site. Whatever the reason, I’m sure you’re wondering how you can improve your conversion rate. Below, let’s review how to increase your conversion rate for both your desktop […]

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

HubSpot’s Management & Leadership Development Expert Shares Tips for Staying Productive When You Work From Home

One of the best training sessions I’ve attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot. Here, I learned that to be most productive at work, I needed to manage my energy, not my time. The training was led by Nick Congelosi, HubSpot’s Management and Leadership Development Head. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®️. When I left that workshop, I felt confident that I could revitalize my work day. That’s why I decided to grab a virtual coffee with Congelosi and learn all about his best tips for staying productive when you work […]

How to Write the Perfect Page Title With SEO in Mind

How to Write the Perfect Page Title With SEO in Mind

In high school, the hardest part of writing an essay for me was coming up with the title. To be honest, titles are still a struggle for me to this day. However, writing titles for blog posts or page titles are a part of my day to day as a marketer. And now I have to think about SEO as well. If you’re anything like me, it’s helpful to learn best practices you can refer to when you’re writing a title. Below, let’s learn how to write the perfect page title while keeping SEO in mind. Page Titles and SEO A page title is the title tag that tells a […]

6 Instagram Managers Share Their Trade Secrets

6 Instagram Managers Share Their Trade Secrets

The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I’m definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s also helpful and entertaining. However, as a marketer, nailing Instagram isn’t as easy as waking up and being inspired. That’s why we talked to six Instagram managers to give us their best tips and tricks on managing an Instagram account. Below, let’s dive into trade secrets that Instagram managers swear by. Instagram Managers Share Their Top Tips and Tricks 1. […]

How to Improve Your Corporate Marketing Strategies [+ Examples]

I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer. As a marketer, we should all strive to achieve that result from our messaging. That’s why we’re going to discuss corporate marketing today. Below, let’s review what corporate marketing is and how to improve your strategy. When corporate marketing is working […]