Robots.txt: The Deceptively Important Part of Your SEO Strategy

Robots.txt: The Deceptively Important Part of Your SEO Strategy

When I first heard the term robots.txt, I’ll admit, I didn’t know what it meant. Instinctively, I imagined R2D2 from “Star Wars” and thought, “What do robots have to do with SEO?” If you’re anything like me, technical SEO isn’t always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization. So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies. Below, we’ll review what a robots.txt file is and how to use it in your strategy. Plus, […]

15 Podcast Tools to Take Your Show from Good to Great in 2019

15 Podcast Tools to Take Your Show from Good to Great in 2019

Just like Sharpay Evans from “High School Musical” says, “It’s out with the old, and in with the new.” Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly, podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal. Let’s review the top podcast tools and services to level up your podcasting game. These tools can help make your show more efficient and professional. Below, we’ll break down the tools and services into four categories: podcast recording equipment, […]

25 Social Media Campaign Ideas to Try in 2019

25 Social Media Campaign Ideas to Try in 2019

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That’s what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Although every social media campaign can’t reach the […]

HTTP 304 Not Modified, Explained in 500 Words or Less

HTTP 304 Not Modified, Explained in 500 Words or Less

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server. An HTTP status code is sent every time you go to a new web page. However, you’ll only see them if something isn’t right. For marketers, it’s important to discover and fix these […]

What Is Contextual Targeting, in the Context of Ads?

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. Whether it’s because your ads are disruptive or need a redesign, most consumers ignore ads online. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Plus, 45% of […]

The Content Marketer’s Guide to Thought Leadership

The Content Marketer’s Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. According to research by Edelman and LinkedIn, out of 1,200 respondents, 58% read one or more hours of thought leadership per week. Additionally, 55% of respondents said they use thought leadership to vet organizations they may hire. Consuming thought leadership content also affects purchasing decisions. In fact, […]

How to Use Schema Markup to Improve Your Website’s Structure

How to Use Schema Markup to Improve Your Website’s Structure

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. The easier it is for Google to understand your site, the higher in search engines your website can appear. Below, let’s review what schema markup is, where to add it, and how it can improve your website’s structure. What Is Schema […]

16 Effective Ways to Build Your Online Presence

16 Effective Ways to Build Your Online Presence

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible to ignore online. Ultimately, I ended up making a purchase. […]

A Comprehensive List of HTTP Status Codes

A Comprehensive List of HTTP Status Codes

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you’re anything like me, you’re probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server. Whenever you type a request in your browser, it sends a request to a web server to receive, process, and send back the requested information. An HTTP status code is sent to […]

The What, Why, & How of Social Bookmarking

The What, Why, & How of Social Bookmarking

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate […]