Brand Logos: The Good, The Bad, and The Most Questionable Designs

Brand Logos: The Good, The Bad, and The Most Questionable Designs

When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Your brand’s logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is […]

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate? Remote meetings are becoming increasingly commonplace. Not everyone you work with is able to sit down in the same room with you. For many of us, most of our meetings now include remote employees or team members from across the globe. That’s the trend we started to see at HubSpot. […]

What Is Marketing Attribution & How Do You Report on It?

What Is Marketing Attribution & How Do You Report on It?

A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that? You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There’s a new report that will frankly change your life (or at least the way you do marketing). It’s called an attribution report. […]

How to Use Excel: 18 Simple Excel Tips, Tricks, and Shortcuts

How to Use Excel: 18 Simple Excel Tips, Tricks, and Shortcuts

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. If you encounter a situation where you need to manually update your data, you’re probably missing out on a formula that can do it for you. Before spending hours and hours counting cells or copying and pasting data, look for a quick fix on Excel — you’ll […]