Google Crawl and Indexing Update March 1, 2020 via @martinibuster

Google Crawl and Indexing Update March 1, 2020 via @martinibuster

In late 2019 Google announced a two-part update to how it treats nofollows. The first part that affects rankings has already happened. The second update that affects crawling and indexing rolls out on March 1, 2020. What is the March 1 2020 Nofollow Update? The change will affect the crawling and indexing of nofollow links. Google previously treated nofollow links as a directive. Google obeyed the nofollow link attribute and didn’t crawl or index them. This changes on March 1st, 2020. Beginning on March 1st Google will treat nofollow links as a hint for the purposes of crawling and indexing. This is what Google’s announcement stated: “For crawling and indexing […]

Google Can Use Unsupported Structured Data via @martinibuster

Google Can Use Unsupported Structured Data via @martinibuster

Google’s John Mueller answered whether it’s useful to use structured data that doesn’t result in rich results. Mueller answered that it may be useful for Google but to not go overboard with it. Should You Use Structured Data That’s Unsupported by Google? There are thousands of structured data types and options that can be selected for use on a web page. One can even extend Schema.org structured data to incorporate virtually anything that’s described in Wikipedia using ProductOntology.org. Google only uses a fraction of the possibilities inherent in Schema.org structured data. A publisher asked whether there was any use in using these strutured data types that are not supported for […]

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Google’s John Mueller recently said in a Webmaster Hangout that it’s not enough to create a site and wait for traffic. Similarly, it’s not enough to promote a site then sit back and enjoy the traffic. Your links and rankings are being subverted by link rot. This isn’t discussed much but it’s something everyone needs to understand and address. What is Link Rot? Link rot is two things: 1. The natural disappearance of links.All links eventually disappear. This happens when publishers update a website. 2. A gradual reduction of link power that every link undergoes.New pages push older pages away from the home page, reducing link power. Who is Affected? […]

Google Confirms: No Core Update via @martinibuster

Google Confirms: No Core Update via @martinibuster

There have been many discussions about movements in the search results. Some  have declared a February 2020 update. They were wrong.  Danny Sullivan Comments on February 2020 Update Someone asked for a clue about what the so-called update was about. Danny Sullivan responded that there was no core algorithm update. Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates…. — Google SearchLiaison (@searchliaison) November 12, 2019 Core Algorithm Update A core […]

Google: 6 Need States Influence Search Behavior via @martinibuster

Google: 6 Need States Influence Search Behavior via @martinibuster

A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did not get the attention it deserves. This article corrects that oversight. Six Need States Google’s research uncovered six need states. These need states are unlike anything else related to user intent. Usually search intent is described as transactional, informational, navigational and so on. This is completely different. These are underlying need states that drive search behavior. Google’s six need states are: Surprise […]

Google’s John Mueller on Word Count for SEO via @martinibuster

Google’s John Mueller on Word Count for SEO via @martinibuster

There’s a popular idea that how you use your keywords is important for SEO. Various SEO software analyze search results to provide word count information. Many SEOs recommend analyzing the search results to understand what word count Google prefers. But Google’s John Mueller says there is nothing to it. SERP Analysis Understanding what Google is ranking is an area of inquiry known as SERP Analysis. Trying to understand why Google is ranking certain web pages is tricky. There are many SERP analysis myths beyond word count, including debunked ideas like LSI keywords. Who Cares About Word Count? Many people care about word count. Part of the reason is because of […]

Google Offers Advice on Ranking Better via @martinibuster

Google Offers Advice on Ranking Better via @martinibuster

In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank without haveing build a single link. The question is basically about link building and if building links is necessary, given his experience in ranking without doing any link building. This is the question: “A few of my new websites in competitive niches have started to rank without building even a single link, just with pure content. It took a while though, […]

Search Results Analysis: The Latent Question via @martinibuster

Search Results Analysis: The Latent Question via @martinibuster

Google is increasingly ranking content based on relevance signals derived from algorithms designed to help them better understand search queries and webpages. We are in a post-keyword ranking era. Researching keywords still matter. But the way Google ranks websites, it’s largely not about matching words in a search query to words on a webpage. This article outlines a way to analyze the search results to understand why Google might be ranking a webpage and how to apply those lessons to content writing. Write About Topics? A common idea in SEO is to set aside writing about keywords and begin writing about topics. That approach makes sense. Until you stop and […]

SEMPO Officially Ends via @martinibuster

SEMPO Officially Ends via @martinibuster

ADVERTISEMENT The Digital Analytics Association announced that they have absorbed the Search Engine Marketing Professional Organization (SEMPO), an important milestone in the history of search marketing. Digital Analytics Association The DAA is an organization founded by executives related to the web analytics industry. It’s not an organization I am familiar with. Though the DAA has existed since the early 2000’s this is the first I’ve heard of them. But search marketers may be forgiven for not having heard of them either because it’s not really a search marketing organization, it’s a web analytics organization. This is how the DAA describes their mission: “Advancing the use of data to understand and […]

Google Discusses Link Reconsideration Requests via @martinibuster

Google Discusses Link Reconsideration Requests via @martinibuster

In a Webmaster Hangout, someone asked John Mueller about examples of bad links that Google sent his client. The problem was that the sample links were nofollow. Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request. The question asked was long, so I’m not going to reproduce all of it. This is  the main part of the question: “Google has sent us two sample links… as an example of unnatural links. I found that one of the links carries nofollow tag… I don’t see how you can… send nofollow tag in a sample URL.” Google’s […]