Google’s Splitt: Meta Description Provides Content Summary via @martinibuster

Google’s Splitt: Meta Description Provides Content Summary via @martinibuster

Google’s Martin Splitt tweeted that meta descriptions provide Google with a summary of what’s important about a page. This seems to extend what SEOs believed about meta description elements. SEO and Meta Description Elements Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past, having duplicate meta description elements sitewide were said to have a negative ranking effect. In other words, the meta description could cause an SEO ranking effect. Yet it was also understood that meta descriptions are not ranking factors. So how to reconcile both of those observations about the SEO value of meta descriptions? How can […]

TikTok has 45 Days to Sell or Get Out of USA via @martinibuster

TikTok has 45 Days to Sell or Get Out of USA via @martinibuster

A presidential executive order issued on August 6, 2020 effectively bans TikTok in 45 days. The action also threatens American entrepreneurs that enjoyed income derived from traffic from TikTok. According to the executive order, banning TikTok is a national security concern because of possible ties to the Chinese government. “TikTok automatically captures vast swaths of information from its users, including Internet and other network activity information such as location data and browsing and search histories. This data collection threatens to allow the Chinese Communist Party access to Americans’ personal and proprietary information — potentially allowing China to track the locations of Federal employees and contractors, build dossiers of personal information […]

Divi WordPress Theme Vulnerability via @martinibuster

Divi WordPress Theme Vulnerability via @martinibuster

Advertisement WordFence researchers discovered a vulnerability in Elegant Themes Divi and Extra themes and the Divi Builder plugin. The vulnerability allows an attacker to completely take over a site. The Divi Builder Plugin is a standalone plugin that allows a user to use the Divi builder functionality on any third party theme. Elegant Themes Divi and Extra themes have the builder functionality built-in. The vulnerability comes from a flaw discovered in the builder functionality in all three products. What the Elegant Themes Vulnerability Is The Elegant Themes exploit takes advantage of a vulnerability in a Divi feature that allows an a user with publishing or editing privileges to upload malicious […]

Google Analytics Shifts More Data Privacy Control to Marketers via @martinibuster

Google Analytics Shifts More Data Privacy Control to Marketers via @martinibuster

Google Analytics announced new data privacy settings that gives additional data collection control to marketers.  / 1 hour ago Advertisement Against the backdrop of multiple data privacy violation lawsuits against tech companies and increasing government regulations on data collection, Google announced new settings that gives marketers more control over data collection. Publishers can now disable personalization, delete data and take advantage of other settings that impact the data privacy of consumers. Advertisers have been given new tools that help them comply with privacy requirements from laws and regulations like the California Consumer Privacy Act and Europe’s GDPR. The control over data collection is controlled through new settings that give advertisers the […]

Chrome 85 Will Set Website Referrer Headers if Missing via @martinibuster

Chrome 85 Will Set Website Referrer Headers if Missing via @martinibuster

Advertisement Beginning in Chrome 85, Chrome will check if there’s a referrer security header. If none is present, Chrome will automatically default to a strict header. Publishers who need the full URL to be passed will need to add a referer security header in order to continue doing so. Referer (sic) Security Header The referer security header (yes, the misspelling is correct) controls what URL is sent from the origin site to the destination of a link. There are several different referrer headers. Two main kinds of referrer headers are called: strict-origin-when-cross-origin no-referrer-when-downgrade There are other  headers to choose from, but the above two are popular choices. There are other […]

Extra Structured Data Could Be Useful for SEO via @martinibuster

Extra Structured Data Could Be Useful for SEO via @martinibuster

Google’s John Mueller answered if there’s a benefit to using structured data that’s outside of what’s recommended by Google’s developer pages. Mueller responded it could, in some cases, benefit a site for SEO. But he also cautioned against going too far with it. Can Extra Structured Data Help SEO? Google’s developer pages recommend a limited amount of structured data for the purpose of helping publishers attain rich results. But Google only recommends a small amount of the available structured data because the developer page content is limited to the use case of rich results. There is a great deal of structured data that Google’s developer pages do not discuss but […]

Google Says Don’t Focus on “Link Juice” Focus on this Instead via @martinibuster

Google Says Don’t Focus on “Link Juice” Focus on this Instead via @martinibuster

Someone on Twitter asked Google’s John Mueller about how to direct “link juice” in their site. Mueller advised them to set those considerations aside and advised them on a better focus. On the surface, the question is about how to organize links from the home page to the category pages for top rankings. The underlying question, in my opinion, is about PageRank Sculpting. PageRank Sculpting is the concept of maximizing the flow of PageRank from one page to what a publisher feels are the most important pages. PageRank sculpting also concerns itself with trying to avoid the so-called “wasting” of PageRank by blocking it from flowing to the so-called “useless” […]