Google’s Martin Splitt on Indexing Pages with Infinite Scroll via @martinibuster

Google’s Martin Splitt on Indexing Pages with Infinite Scroll via @martinibuster

In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main content. Infinite Scrolling Infinite scrolling is a way to keep feeding similar content to users. A JavaScript will sense when a user nears the end of the web page and load additional content for the site visitor to read. The problem though is when Google sees the additional content and mistakes it as being a part of the main content. That would be a catastrophic outcome because it would likely lead to lower rankings. Here is what Vahan (Search […]

Google Offers $340 Million Advertising Credits via @martinibuster

Google Offers $340 Million Advertising Credits via @martinibuster

Google announced it was offering ad credits to advertisers. The free ad credits will be available for use $340 Million Ad Credits to SMBs Google pledged to disburse $340 million dollars in credits to SMBs (Small and Medium Size Businesses). These ad credits will begin to show in Google Ads accounts during the course of the next few months. Ad Credits are for Existing Advertisers Only Ad credits are only available to advertisers who have been active during the past year, with a Google Support page saying that it’s available to advertisers who have been active since the beginning of 2019. This is what the support page announced: “SMBs who […]

Google Trends is Useful During Coronavirus via @martinibuster

Google Trends is Useful During Coronavirus via @martinibuster

Coronavirus is creating extreme change. The search community is heading toward Google Trends for insights. Google Trends is becoming more useful now in this moment than at any other time. Google Trends offers a peek into search trends as the world goes through massive upheavals due to the coronavirus pandemic. Search Trends Shifting Rapidly Lily Ray noted how exploring Google Trends is something SEO professionals should consider visiting. Search trends are shifting in an unprecedented manner.  This is business as unusual. Getting into Google Trends is important because everything is changing in profound ways. If you’re an SEO professional not living in Google Trends right now, I recommend you make […]

Safari Announces Full 3rd Party Cookie Blocking via @martinibuster

Safari Announces Full 3rd Party Cookie Blocking via @martinibuster

Apple announced that Safari is now fully blocking 3rd party cookies. This is a milestone that surpasses Chrome. Intelligent Tracking Prevention Apple calls it’s feature Intelligent Tracking Prevention. It blocks third party cookies while also allowing access to cross-site cookies for services and features that a user has opted into like payment preferences, subscriptions and commenting widgets. This way a user can still take advantage of payment methods like PayPal while blocking third party cookies from advertising sites that the user does not want tracking them from site to site. The way Safari accomplishes this is by using a technology it introduced in 2017 called Storage Access API. The storage […]

How to Work from Home During Coronavirus Quarantine via @martinibuster

How to Work from Home During Coronavirus Quarantine via @martinibuster

I’ve been working from home for seventeen years. In those years I have developed work habits that enable me to be productive and achieve my  business goals. Set a Routine Setting a routine is very important. There are only so many minutes and hours to devote to work. Making all those minutes count is important. This is difficult to do under normal circumstances. It’s harder to do when your kids are home from school because of the Coronavirus epidemic. Set a Wake Up Time Part of setting a routine means getting up at a specific hour. You can’t wake up whenever. It’s super important to set a time to wake […]

Tricks Some Marketers Use to Fake Authority via @martinibuster

Tricks Some Marketers Use to Fake Authority via @martinibuster

There are many companies offering excellent search marketing services. But just like any professional service area, there are some who offer less useful services that may not be helpful, might violate Google’s guidelines and at worst, could also offer services that are unlawful. SEO Hustlers There are some folks who regard the SEO business as a hustle. I won’t name names, but I will share an anecdote. There was a person who was granted a speaking slot at a major search marketing conference at which I was speaking. Prior to the session we all got on a conference call to discuss our presentations. During the course of discussing our presentation […]

Fake SEO Case Studies on Facebook via @martinibuster

Fake SEO Case Studies on Facebook via @martinibuster

There is an increasing trend of publishing SEO case studies on Facebook to show how a tool or service can help increase search rankings and traffic.  At least one Facebook Group admin is taking action to challenge and remove them because they are designed with an agenda at best and are outright fakes at worst. SEO Case Studies Tell Only One Story A common problem with SEO case studies published on Facebook is that they are expressly designed to tell you a story of success in defeating Google’s algorithm. If there is one constant in search marketing it may be the understanding that there is no sure thing or guarantees […]

Google Answers How Manual Reviews are Handled via @martinibuster

Google Answers How Manual Reviews are Handled via @martinibuster

A publisher asked a series of questions about how Google handles manual penalties. The answers by Google’s John Mueller offered a peek into a secretive part of Google. When I lived in San Francisco, I was invited to the Googleplex to meet the spam fighting department and have a tour around the campus. I was a moderator at the most popular SEO forum in the world at the time (WebmasterWorld) and I guess that’s why I was invited for a visit to Google’s main campus. I was surprised by how small the spam fighting office was and how cramped the handful of workers were in that little office. The office […]

Google is Asked About Advance Warning of Penalties via @martinibuster

Google is Asked About Advance Warning of Penalties via @martinibuster

In a recent Webmaster Hangout a publisher affected by a link based penalty said the manual action put a strain on his business. He asked Google’s John Mueller if it were possible to give a warning before imposing a penalty that dries up all search traffic. Publisher Asks if Google Can Send a Warning Before a Penalty The publisher mentioned that he employed twelve people but that the penalty has caused a disruption in his business. An advanced warning would have given him a chance to avoid that disruption. The Difficulty of Sending a Penalty Warning Mueller gave a thoughtful answer explaining that there are considerations beyond the publisher. Mueller […]

Bing Instant Indexing API – Users Claim Ranking in 10 Minutes via @martinibuster

Bing Instant Indexing API – Users Claim Ranking in 10 Minutes via @martinibuster

Bing announced a new service, URL and Content Submission API, that allows publishers to get instant indexing on Bing. The service uses a URL Submission API. Bing is also accepting testers for a service that accepts content directly for pages that are indexed but have been updated. Did you see the announcement by @BingWMC? We’ve officially released our URL and Content submission API. Send updates (content or pages) direct to Bing so we can instantly crawl them. #seo #indexing #indexation #crawling https://t.co/9CiFvHXssM — Christi Olson (@ChristiJOlson) March 20, 2020 Features Bing’s announcement promises real-time web page indexing, the ability to submit millions of pages without waiting to be crawled and […]