Facebook Redesign is Radical and User Friendly via @martinibuster

Facebook Redesign is Radical and User Friendly via @martinibuster

Facebook is unveiling a redesign of their website that is bold and user friendly. The new design also comes with a dark mode. New Facebook Redesign The new design uses a Cards design style, where different sections are contained within card-like containers. This is the main Facebook home page. Navigation is discrete and the look is uncluttered. The top icon-based navigation are for home page, watch, marketplace, groups and gaming. Along the left you can see text based navigation for groups, pages, marketplace and watch. More features like games, town hall, events and so on are available when clicking the See More icon. Notification Pop-up Notifications slide upward from the […]

Google’s Mueller Discusses Site Demotions via @martinibuster

Google’s Mueller Discusses Site Demotions via @martinibuster

A publisher with a long list of reasons why their site may have been demoted asked why the site was demoted in Google search results. John Mueller explained why the issues the publisher suspected weren’t necessarily the reason why the site was demoted. Why is My Site Demoted? The question that was asked noted several reasons why the site may have lost rankings, including competitor sabotage. This is the question: “My site is no longer appearing in search results. There are no violations on my site and it stopped appearing completely from March 12th. It’s a Google News approved site. I received over 3,000 bad backlinks from my competitors and […]

Google Offers Reasons for Significant SERP Changes via @martinibuster

Google Offers Reasons for Significant SERP Changes via @martinibuster

On a Google Webmaster Hangout, Google’s John Mueller answered the question of how to get a site that lost rankings back on track. Mueller responded that it’s not possible to give specific advice without reviewing the actual site. But he did offer some general tips for explaining what could be going on. Question About Significant Changes The person asking the question said there had been changes in the search results (SERPs) and wanted to know how to get the site ranking again. “There seems to be a very significant change that took place on January 14th. My traffic and revenue have been negatively affected despite no penalty or notification of […]

How to Keep SEO Clients and Survive in Time of Crisis via @martinibuster

How to Keep SEO Clients and Survive in Time of Crisis via @martinibuster

ADVERTISEMENT Search marketing agencies are losing clients because of the coronavirus crisis. This is similar to the 2008 recession. Successful marketers who made it through the recession offer their advice on how to survive this difficult time. A Moment for Altruism Respected marketer Jon Henshaw (@henshaw)  is one of those people in our industry who I admire because he consistently offers meaningful insights. He published an article titled ATTN: Digital Marketers and Webmasters, Storefronts and Restaurants Need Our Help In the article he advocates that this is our moment to stand up and help our local community. Furthermore, he states this is not the moment for profiteering but for helping […]

Coronavirus Impact on Google Ads and Affiliate Sales via @martinibuster

Coronavirus Impact on Google Ads and Affiliate Sales via @martinibuster

ADVERTISEMENT Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why.  Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment. According to a report by digital marketing solutions provider tinuiti, Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned off it’s advertising altogether. Why is Amazon Virtually Cancelling Google Ads? It appears that Amazon may be responding to changing trends in consumer spending due to the Covid-19 pandemic. According […]

Google Experiencing Glitches in Search Results via @martinibuster

Google Experiencing Glitches in Search Results via @martinibuster

A number of people reported glitches in Google search results. Whatever happened resulted in strange search results that interpreted search queries in wildly wrong ways. Wrong Interpretation of Search Query Arguably the most interesting glitch is one in which the BERT algorithm might be involved (but seems as if it is not). In this glitch Google appears to have taken a search result at face value, without trying to interpret the ambiguity inherent in the question. The search query is “why is 5G dangerous?” The right answer would be to show a result that argues that 5G is not dangerous. Google does this in other medical related search queries like […]

Google Warns About Assumptions Based on Site: Search via @martinibuster

Google Warns About Assumptions Based on Site: Search via @martinibuster

Advanced search operators can be useful. Many people use them for diagnostic purposes, particularly the site: search. There are however solid reasons to not depend on Google’s site: search to gain insights into site rankings, indexing or Google’s algorithm itself. Site Search Unplugged from Google’s Algorithm The site:search is not connected with Google’s algorithm. This is in fact true for all of the advanced search operators. Advanced search operators are designed to do a single thing and they don’t need the natural language processing or a backlink analysis to accomplish their role. There are no insights related to the search algorithm that can be obtained from a site:search. SEOs have […]

Google’s Mueller Clarifies Page Layout Algorithm via @martinibuster

Google’s Mueller Clarifies Page Layout Algorithm via @martinibuster

Google’s John Mueller clarified in a tweet that Google’s Page Layout Algorithm was not generally about the number of ads. This is a more detailed explanation that improves on eight years of SEO advice about what the page layout algorithm was about. Page Layout Algorithm The SEO community correctly interpreted the Page Layout Algorithm as penalizing websites that had too many ads above the fold. That’s what Google’s guidance focused on. Google’s January 2012 Page Layout Algorithm announcement said:  “Rather than scrolling down the page past a slew of ads, users want to see content right away. …If you click on a website and the part of the website you […]

WordPress Popup Builder Contains Serious Vulnerabilities via @martinibuster

WordPress Popup Builder Contains Serious Vulnerabilities via @martinibuster

ADVERTISEMENT Popular WordPress Plugin Popup Builder was discovered to have multiple vulnerabilities. These vulnerabilities could allow an attacker to inject malicious JavaScript into a popup. Vulnerability in Popup Builder Plugin Discovered The vulnerability was discovered by WordFence on March 4, 2020 and subsequently contacted the developers. The WordPress plugin vulnerability affects Popup Builder versions that are less than version 3.64.1. The plugin developers uploaded a patched file a week later on March 11, when the updated plugin was made available for download. Changelog A changelog is an explanation of what an update is about. It’s important for a changelog to be descriptive so that the plugin user can know that […]

Google Webmaster Conferences Postponed via @martinibuster

Google Webmaster Conferences Postponed via @martinibuster

ADVERTISEMENT Google announced that they are postponing their Webmaster Conferences until later this year. The reason given was concern over the worldwide coronavirus Covid-19 pandemic. The Google Webmaster Conferences were a series of conferences held in locations around the world, from Japan to Indonesia and India, over fifteen countries over the past year. Coronavirus concerns first manifested in Google cancelling other conferences, asking employees to work from home cancelling all planed travel. Google’s John Mueller mentioned the cancellation of international travel on March 3rd, 2020 Canceled all international travel, and unfortunately there aren’t a lot of conferences in Switzerland. VC’ing in it is. — 🍌 John 🍌 (@JohnMu) March 3, […]