Mueller Says Don’t Focus on What Google Thinks is Quality. Focus on this Instead via @martinibuster

Mueller Says Don’t Focus on What Google Thinks is Quality. Focus on this Instead via @martinibuster

In a Google Webmaster Hangout someone asked John Mueller what was quality content for Google. Mueller essentially said that publishers know what “quality” is better than Google does. Mueller then shared what the publisher should focus on instead. What is Quality Content for Google? To put this question into context, a few years ago the SEO community kept announcing what they called a Quality Update every month. Month after month, they kept saying an update was happening and it was about quality. Google denied that those updates were actual updates. But the idea that “quality” might be an important ranking factor persisted. Even after Google introduced BERT, Neural Matching, RankBrain […]

Google Says Paid Links Don’t Work via @martinibuster

Google Says Paid Links Don’t Work via @martinibuster

John Mueller answered the question about the ability of paid links to help sites rank. He insisted that in “pretty much all of the cases” he’s reviewed it wasn’t the links. Do Paid Links Help Sites Rank? The person asking the question claimed 80-90% of sites ranking in their niche are using paid links. That’s a not necessarily unusual situation. Here is the question:  Are backlinks important in ranking factors? Because nowadays 80 to 90% of websites are buying backlinks which I think is very unethical. But these websites are also ranking on the first page. Why? John Mueller first confirms that Google still uses links. But then he says […]

SEO Community Rebukes Google for Advising Free Site Audits via @martinibuster

SEO Community Rebukes Google for Advising Free Site Audits via @martinibuster

Google published a video on how to hire a search marketing consultant. They made two reasonable recommendations. But the third one caused the search community to rebuke Google for that advice. How to Hire an SEO The video lists three steps for hiring an SEO. The first two recommendations are: Interview the SEO Consultant Check References Those are reasonable recommendations. The third recommendation was to request a technical and search audit before the business hired the SEO. It has to be emphasized that these are three steps to take before hiring an SEO agency. There is no ambiguity that Google is recommending that businesses require a “free technical and search […]

COVID-19 Affecting Search Marketing Conferences via @martinibuster

COVID-19 Affecting Search Marketing Conferences via @martinibuster

Conferences across industries are being postponed. The search marketing industry is no exception. Pubcon Florida 2020 announced they are postponing. What about other search marketing conferences? PubCon Florida Postponed PubCon Florida 2020 cited the fact that various parts of Florida have experienced coronavirus (Covid19) infections as the reason to postpone the search conference. Pubcon Florida was scheduled for March 24, 2020. Pubcon has not yet rescheduled the conference but intends to announce it on their blog when they do. According to the official announcement: “The situation deteriorated rapidly with the virus turning up in numerous parts of Florida. Florida, and other places declared states of disaster or emergency. Then about […]

Facebook Sues Namecheap over Cybersquatting via @martinibuster

Facebook Sues Namecheap over Cybersquatting via @martinibuster

ADVERTISEMENT Facebook filed a lawsuit against domain name registrar, Namecheap and Whoisguard. Facebook accused them of not cooperating with domains that infringed Facebook trademarks. Facebook Copycat Domains Facebook claimed that numerous domains were registered with the Namecheap affiliated company Whoisguard that resembled the domains of Facebook related sites. Facebook offered these domains as examples of infringing domains: instagrambusinesshelp.com facebo0k-login.com whatsappdownload.site Related: Google on Ranking Power of Keyword Domains The practice of registering a domain name that resembles a trademarked brand name is called cybersquatting or domain name squatting. Ordinarily this kind of activity is commonly resolved through a Cease and Desist letter sent from the offices of an attorney. But […]

How to Handle SSL Certificates When Merging Domains? via @martinibuster

How to Handle SSL Certificates When Merging Domains? via @martinibuster

Someone tweeted an interesting question about merging domains and SSL certificates. The question was whether it was necessary to keep paying for an SSL Security Certificate for the old domain. Here is the question: Merging 2 sites 301 redirect. Old site A will be merged to new site B Do I need to continue to pay for for an SSL Cert for site A? Would appreciated any help with this. @rustybrick @glenngabe @bill_slawski @MrDannyGoodwin @brodieseo @dr_pete @Marie_Haynes @dannysullivan — SEO Raccoon Ireland 🇮🇪 (@SEORaccoon) March 4, 2020 It’s not an easy to answer question. It’s technical because it deals with how browsers and search robots deal with secure links and […]

Let’s Encrypt Revoking 3 Million Security Certificates via @martinibuster

Let’s Encrypt Revoking 3 Million Security Certificates via @martinibuster

ADVERTISEMENT Let’s Encrypt announced that a bug affecting over 3 million websites using their Let’s Encrypt security certificate. Let’s Encrypt is revoking over 3 million affected certificates on March 4, 2020. Sites with revoked certificates may begin showing insecure icons in browser, which may result in less traffic and less sales. Affected site publishers will have to reapply for a new certificate in order to regain secure status. Let’s Encrypt Announcement of Bug Let’s Encrypt warned customers that it will revoke security certificates on March 4, 2020: “Due to the 2020.02.29 CAA Rechecking Bug 5.6k, we unfortunately need to revoke many Let’s Encrypt TLS/SSL certificates.” Certificates will begin being revoked […]

Coronavirus Impact on Search Marketing via @martinibuster

Coronavirus Impact on Search Marketing via @martinibuster

Human lives are the paramount concern regarding the topic of coronavirus. Yet it is prudent to consider the impact it may have, including the economic one. While the depth of the impact is hard to predict, there are indications there may be a ripple effect should the current trends continue. Shop From Home Trend There have been videos of Wuhan posted that show deserted streets. Other affected cities have similarly become eerily deserted. [embedded content] It’s been suggested that if the outbreak worsens that it will shift more purchases online. The reason is because more people will be reluctant to leave their homes to shop. I’ve been on house arrest […]

Author Bio Signal for Content via @martinibuster

Author Bio Signal for Content via @martinibuster

I recently participated in a lively discussion with Bill Slawski and Gordon Campbell about authorship and discovered a number of ideas about authorship signals that can provide value to a website. Authorship is Not a Ranking Factor One thing Bill Slawski and I agreed upon is that an author bio is not a part of an algorithmic ranking factor. There is no evidence to indicate that a site will lose rankings simply because articles are missing an author bio. However we both agree that there may be indirect influences for helping a site rank better. Benefits of an Author Bio There are clear benefits and advantages to an author bio. […]

Excessively Deep Pagination Can Impact Search Traffic via @martinibuster

Excessively Deep Pagination Can Impact Search Traffic via @martinibuster

Pagination is the common and useful way to order category pages that contain links to articles or product pages. Pagination is a good thing. But in some situations it can lead to an excessively deep category archive which can impact indexing and ranking. Pagination Pagination in this context relates to linking a topic category archive to another one in a sequence, usually ordered by date. So if you have 100 articles and each category archive contains summaries and links to twenty articles, it will take five category archive pages to contain them all. The pagination consists of five pages. What is Excessive Pagination? Pagination in the context of web publishing […]