Google’s Response to Moz Article Critical of SERPs via @martinibuster

Google’s Response to Moz Article Critical of SERPs via @martinibuster

Google’s Danny Sullivan tweeted a response regarding an article written by Dr. Pete Meyers. The article, published on Moz, was about an increase in search features that push down the traditional ten blue links. Danny raised interesting issues with the article that deserve to be considered. What is an Organic Listing? The first point Danny Sullivan discussed was the definition of an organic listing. The article defines an organic listing as the traditional ten blue links that link to a web page. Everything else it described as “organic components” or “technically organic” as a way to single them apart from the ten blue links, which the article regards as organic […]

Google Penalties on Guest Post Articles via @martinibuster

Google Penalties on Guest Post Articles via @martinibuster

Google may be cracking down on sites that publish guest posts. There are several reports of unnatural outbound link penalties. Outbound Link Penalty An outbound link penalty is a manual action against a website. In this case the publisher relates that Google may have stopped PageRank from flowing from his website. Guest Post Manual Action from Google The publisher reported that the manual action email said: “We have detected that some of your articles are guest posts… We have disabled your authority for your outbound links. Please set your outbound links to nofollow and submit a review request.” This is a screenshot of the manual action email warning that was […]

Google Explains Gradual Declines in Ranking via @martinibuster

Google Explains Gradual Declines in Ranking via @martinibuster

In a Webmaster Hangout Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline. Links and Content Not Always to Blame The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were to blame for the gradual drop in rankings (emphasis on gradual month to month gradual drop). Mueller’s answer: “I don’t think that any of your changes that you’re seeing are related to this content and those particular links. But it’s probably… a more general thing. In particular when you’re seeing kind of a gradual drop […]

Google Patent May Explain How Sites are Ranked via @martinibuster

Google Patent May Explain How Sites are Ranked via @martinibuster

Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. Caveat About Patents It’s important to note that Google does not often confirm whether an algorithm described in a patent is in use.  This patent may or may not be used in Google’s algorithm. What is Google’s Patent About? The patent describes a way to divide search queries and search results by topic. This is a similar approach to the link distance ranking algorithms that divide the map of the Internet […]

Google Crawl and Indexing Update March 1, 2020 via @martinibuster

Google Crawl and Indexing Update March 1, 2020 via @martinibuster

In late 2019 Google announced a two-part update to how it treats nofollows. The first part that affects rankings has already happened. The second update that affects crawling and indexing rolls out on March 1, 2020. What is the March 1 2020 Nofollow Update? The change will affect the crawling and indexing of nofollow links. Google previously treated nofollow links as a directive. Google obeyed the nofollow link attribute and didn’t crawl or index them. This changes on March 1st, 2020. Beginning on March 1st Google will treat nofollow links as a hint for the purposes of crawling and indexing. This is what Google’s announcement stated: “For crawling and indexing […]

Google Can Use Unsupported Structured Data via @martinibuster

Google Can Use Unsupported Structured Data via @martinibuster

Google’s John Mueller answered whether it’s useful to use structured data that doesn’t result in rich results. Mueller answered that it may be useful for Google but to not go overboard with it. Should You Use Structured Data That’s Unsupported by Google? There are thousands of structured data types and options that can be selected for use on a web page. One can even extend Schema.org structured data to incorporate virtually anything that’s described in Wikipedia using ProductOntology.org. Google only uses a fraction of the possibilities inherent in Schema.org structured data. A publisher asked whether there was any use in using these strutured data types that are not supported for […]

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Link Rot Affects Rankings. How to Fight Back via @martinibuster

Google’s John Mueller recently said in a Webmaster Hangout that it’s not enough to create a site and wait for traffic. Similarly, it’s not enough to promote a site then sit back and enjoy the traffic. Your links and rankings are being subverted by link rot. This isn’t discussed much but it’s something everyone needs to understand and address. What is Link Rot? Link rot is two things: 1. The natural disappearance of links.All links eventually disappear. This happens when publishers update a website. 2. A gradual reduction of link power that every link undergoes.New pages push older pages away from the home page, reducing link power. Who is Affected? […]

Google Confirms: No Core Update via @martinibuster

Google Confirms: No Core Update via @martinibuster

There have been many discussions about movements in the search results. Some  have declared a February 2020 update. They were wrong.  Danny Sullivan Comments on February 2020 Update Someone asked for a clue about what the so-called update was about. Danny Sullivan responded that there was no core algorithm update. Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates…. — Google SearchLiaison (@searchliaison) November 12, 2019 Core Algorithm Update A core […]

Google: 6 Need States Influence Search Behavior via @martinibuster

Google: 6 Need States Influence Search Behavior via @martinibuster

A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did not get the attention it deserves. This article corrects that oversight. Six Need States Google’s research uncovered six need states. These need states are unlike anything else related to user intent. Usually search intent is described as transactional, informational, navigational and so on. This is completely different. These are underlying need states that drive search behavior. Google’s six need states are: Surprise […]

Google’s John Mueller on Word Count for SEO via @martinibuster

Google’s John Mueller on Word Count for SEO via @martinibuster

There’s a popular idea that how you use your keywords is important for SEO. Various SEO software analyze search results to provide word count information. Many SEOs recommend analyzing the search results to understand what word count Google prefers. But Google’s John Mueller says there is nothing to it. SERP Analysis Understanding what Google is ranking is an area of inquiry known as SERP Analysis. Trying to understand why Google is ranking certain web pages is tricky. There are many SERP analysis myths beyond word count, including debunked ideas like LSI keywords. Who Cares About Word Count? Many people care about word count. Part of the reason is because of […]