Google’s John Mueller on Ranking Important Pages via @martinibuster

Google’s John Mueller on Ranking Important Pages via @martinibuster

Google’s John Mueller answered a question about important of links from the main page.  John’s answered the question and shared how to signal which pages on a website are important. Site Architecture Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and makes it easy for site visitors to find information. There are two approaches to site architecture. Flat Site Structure A common approach is to create a navigational structure that makes it easy for search engines and users to find all or almost all published pages. This approach becomes difficult for users when a site is […]

Google Offers Guidance on Featured Snippets Update via @martinibuster

Google Offers Guidance on Featured Snippets Update via @martinibuster

Google is pruning extra URLs from search results that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also known asposition zero because it ranked above position one of the normal search results. That is no longer the case. Google will no longer show duplicate URLs for pages promoted to the featured snippets. This process of removing duplicate URLs from SERPs containing featured snippets is called deduplication Google’s SearchLiaison published the following seven facts […]

Is Google Biased Toward Some Top Level Domains? via @martinibuster

Is Google Biased Toward Some Top Level Domains? via @martinibuster

Does Google show preference to some top level domains? Search marketer Bill Hartzer set out to find out how Google treats different domains in a research experiment with surprising results. The Research Experiment The person who conducted the research is Bill Hartzer (@bhartzer). Bill is a respected search marketer with over 25 years of experience. Bill has a proven history stretching back decades that demonstrate a solid track record of being accurate in his assessments. The research had the following features: 15 domains on 15 different TLDs, each domain name used the same nonsense phrase, “nocseman.” Each site was 25 pages Each site had unique content Each site had one […]

Google Ends Rich Results for Data-Vocabulary.org Structured Data via @martinibuster

Google Ends Rich Results for Data-Vocabulary.org Structured Data via @martinibuster

Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results. All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data. Related: What Is Schema Markup & Why It’s Important for SEO What is data-vocabulary.org? Data-Vocabulary.org Structured Data is Google’s implementation of structured data introduced in 2009. It was superceded by Schema.org structured data two years later in 2011. Schema.org structured data is an open source structured data that Google and other organizations supported. In 2011 Google updated the Data-Vocabulary.org site to add links to other pages to encourage the move to schema.org […]

Machine Learning Spam in Google via @martinibuster

Machine Learning Spam in Google via @martinibuster

Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and  podcast content from web pages. This isn’t theory, it’s currently live on Google.  Can Google keep up with machine learning spam? New form of spam. Scrapers use Text to Speech software on your content then copy your featured image for a video, then upload it to YouTube to spam Google Organic with their auto-generated videos that rank for […]

Google Answers How to Optimize for BERT via @martinibuster

Google Answers How to Optimize for BERT via @martinibuster

Google’s John Mueller answered a question about what to do to optimize for the BERT algorithm. Google has maintained that there is “nothing to optimize for.” Mueller offered a more nuanced answer that offered a little more information to publishers who are concerned about BERT. BERT Algorithm The BERT algorithm is a way to understand text. So rather than analyzing text in the sense of matching keywords, BERT helps Google understand the topics and concepts behind sentences, paragraphs and search queries. So it’s kind of like the difference between matching words and understanding words. Google’s blog post explanation,  Understanding Searches Better than Ever Before , arguably falls short for publishers […]

Chrome 80 Will Block Push Notification via @martinibuster

Chrome 80 Will Block Push Notification via @martinibuster

ADVERTISEMENT Google’s Chrome version 80 will begin blocking website push notifications. While Chrome will allow users to opt-in to the push blocking, some sites will be automatically enrolled into the blocking feature. Publishers and developers are urged to read Google’s best practices to avoid having their push notifications blocked. Automatic Push Notification Blocking There are two situation in which Chrome will blog push notifications. The first scenario is for users who consistently block push notification. Those users will not have to manually turn on push notification blocking. Blocking will be enabled by default. The second situation is for websites that have low opt-in rates to their push-notifications. Automatic enrollment in […]

Surprising Facts About E-A-T via @martinibuster

Surprising Facts About E-A-T via @martinibuster

Google has recommended that publishers review their quality raters guidelines to know what Google wants. The SEO industry responded by picking it apart for clues to Google’s algorithm. Here’s why everything you’ve read about E-A-T may need an update. What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trustworthiness.  The concept of E-A-T was created to give 3rd party raters the same method for judging search results. There are no actual patents or research papers that establish those three concepts (expertise, authoritativeness, trustworthiness) as actual metrics or ranking factors. Links and Authority There are real factors like LINKS that have traditionally been used to establish expertise and authority as well […]

Do Ugly Sites Convert Better? via @martinibuster

Do Ugly Sites Convert Better? via @martinibuster

In 2003 it was generally understood that ugly sites that looked like they were “built by a 10 year old” tended to convert exceedingly well. Major sites like Walmart and CVS use exceedingly plain websites. It may seem counterintuitive, but the online marketing strategy of “ugly sites sell” might be useful to revisit. The ugly site sells paradigm was is not well known nowadays. But it was a well-tested marketing strategy used by affiliate marketers in the early days. It was at Pubcon Boston 2003 that affiliate marketers gathered around beers and snacks discovered they had each independently come to the discovery that making their sites ugly (but usable) led […]

WordPress Divi Theme Code Injection Vulnerability via @martinibuster

WordPress Divi Theme Code Injection Vulnerability via @martinibuster

ADVERTISEMENT Elegant Themes announced that several of their products contained a code injection vulnerability and should be updated right away. The vulnerability allows an untrustworthy user to execute PHP functions. Divi is a popular WordPress theme that is widely used around the world. It’s important that publishers update their theme and two other Elegant Themes products right away. Elegant Themes Announcement The official announcement detailed that the vulnerability was discovered during the course of a routine audit. This is how they described the discovery: “A code injection vulnerability was discovered by our team during a routine code audit that could allow logged in contributors, authors and editors to execute a […]