Google Explains How to Use Headings for SEO via @martinibuster

Google Explains How to Use Headings for SEO via @martinibuster

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them. How to Use Heading Elements? On a Webmaster Hangout, a publisher asked John Mueller what was the best way to use headings. Here is the question as read by John Mueller: A long question on headers and H1, H2, H3… What is the best setup? Background on Heading Tags for SEO In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank. […]

Google’s Mueller Answers How to SEO a Podcast Site via @martinibuster

Google’s Mueller Answers How to SEO a Podcast Site via @martinibuster

In a Reddit discussion someone asked how to optimize an audio based site that featured podcasts and audiobooks. John Mueller and others in the Reddit community provided useful advice. Question Asked About Audio Based Sites This is the original question: “Our website is a PWA and it hosts audiobooks, podcasts, and audio shows how to tell google that treats us from that point of view because it may penalize us fr not having content on-page.” PWA means Progressive Web App. It’s a website that behaves like an app. The person asking the question noted that they had meta description, title and thirty to fifty words of descriptive content. John Mueller […]

A Year of Link Building Tips via @martinibuster

A Year of Link Building Tips via @martinibuster

For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge. Link building is more than just tactics and strategies. There is a great deal of background information that helps explain why it’s best to do things a certain way for maximum success. The articles this year includes background information surrounding links, including the history of link building practices and how Google might score and rank links. Link Building Fundamentalshttps://www.searchenginejournal.com/fundamentals-of-link-building/315385/ As the title says, this article introduces the fundamentals of links and link building. Read this first for an overview of links and link building. How to Build Links in 2019 […]

7 Ways a Mobile-First Index Impacts SEO via @martinibuster

7 Ways a Mobile-First Index Impacts SEO via @martinibuster

If you don’t like change then the Internet is not for you. Google is constantly changing how they’re indexing and ranking sites. It’s realistic to expect more changes on the way. I’ve identified seven insights about a mobile-first index and how that may influence rankings and SEO. 1. Mobile-First Informational Needs Are Changing It may be inappropriate to generalize what kind of content is best for a mobile-first index. Every search query is different and how it is ranked in Google can be different. Here is a sample of a few kinds of queries: Long tail queries Informational queries (what actor starred in…) Local search queries Transactional queries Research queries How do I […]

Google Research: UGC Spam and User Experience via @martinibuster

Google Research: UGC Spam and User Experience via @martinibuster

ADVERTISEMENT Google published research that studied the effects of user generated content (UGC) spam on user experience. The research uncovered interesting insights on user experience and points the way to further research. This research was focused on UGC spam on a Google Play type of review page. Each group was shown 100 reviews with a small percentage of the reviews a certain kind of UGC spam. The goal was to identify which kind of UGC spam negatively affected the user experience. Doctor Sowmya Karunakaran presenting the findings of her research at a Conversion Summit event. UGC Spam and User Experience Past research has focused on identifying UGC spam. This research […]

3 Qualities of the Best SEO Information via @martinibuster

3 Qualities of the Best SEO Information via @martinibuster

In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how Google ranks sites are more trustworthy than others. Different Levels of Knowledge Some ideas are more true than others. What makes one idea more trustworthy is the evidence. However, not all evidence is trustworthy. There are two poor and untrustworthy sources of evidence: 1. Anecdotal evidence 2. Correlation based evidence Anecdotal SEO Evidence Anecdotal refers to ideas that are based on the personal experience of one or more people, but without actual research and testing […]

ICANN Requests Answers About Sale of Dot Org Registry via @martinibuster

ICANN Requests Answers About Sale of Dot Org Registry via @martinibuster

ADVERTISEMENT The sale of organization that manages the dot org domain name registry has hit a snag. ICANN, the organization that oversees domain names announced that it is requesting further information about the proposed sale.  The announcement comes in response to what ICANN terms “many questions” having been raised. Who is Behind the Dot Org Registry Sale? The dot org domain registry is managed by Public Interest Registry (PIR). Internet Corporation for Assigned Names and Numbers (ICANN) is the non-profit organization that oversees domain names and IP addresses. In March 2019, ICANN proposed removing price caps on the dot org domain name registrations. ICANN received overwhelming responses against the proposed […]

Yandex Announces Major Algorithm Update via @martinibuster

Yandex Announces Major Algorithm Update via @martinibuster

Yandex announced an update to their search engine. The update is named Vega. The update offers many details about how modern search engines work. Major Improvements to Yandex Yandex calls its update Vega. This update features 1,500 improvements. Of those improvements, Yandex highlighted two that they said impacts the search results in an important way. One of the changes adds expert human feedback into algorithm training. The second change was the ability to double the size of their search index without impacting search result speed. Related: The Ultimate Guide to Yandex SEO Crowd Sourcing Search Result Raters Google employs contractors trained with Google’s quality raters guidelines to judge their search […]

New Bingbot User Agents Will Streamline SEO via @martinibuster

New Bingbot User Agents Will Streamline SEO via @martinibuster

ADVERTISEMENT Bing announced brand new user agents for crawling web pages. The new user agents will be continually updated and as a consequence, the user agent strings will also change to reflect the latest rendering engine used. The most fundamental aspect of SEO is if the search engine can index a web page. The new Bingbot streamlines this aspect of SEO because it is based on Google’s Chrome browser. So in general if your site works with Chrome then it should work for both Google and the new Bingbot. These new user agents are for the Evergreen Bingbot crawlers that Bing announced in October 2019. Related: Why & How Bing […]

WordPress Announces Gutenberg 7.1 – It’s Big! via @martinibuster

WordPress Announces Gutenberg 7.1 – It’s Big! via @martinibuster

ADVERTISEMENT WordPress Gutenberg 7.1 has been updated with a large amount of improvements. While there is a small performance slowdown introduced in this version of Gutenberg, the scope of improvements may override those concerns. New Welcome User Interface An improved feature is in the welcome UI screen. This is a feature for new users to help introduce them to the Gutenberg block editing experience. Table Captions This release introduces Table Captions. This allows users to add captions to the bottom of tables. There is also a new UI toggle for selecting between editing and selection modes. Editing mode allows you to edit inside the table and selection mode allows a […]